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[10/31/05 - 12:00 AM]
Reba Is #1 in Its Time Period in Women 18-34 and Women 12-34 and "Twins" Achieves the Time Period's Best Ratings of the Season for the WB in Adults 18-34, Adults 18-49 and Persons 12-34, Leading the WB Friday to Its Best Outing of the Broadcast Season

[via press release from The WB]

�REBA� IS #1 IN ITS TIME PERIOD IN WOMEN 18-34 AND WOMEN 12-34 AND �TWINS� ACHIEVES THE TIME PERIOD'S BEST RATINGS OF THE SEASON FOR THE WB IN ADULTS 18-34, ADULTS 18-49 AND PERSONS 12-34, LEADING THE WB FRIDAY TO ITS BEST OUTING OF THE BROADCAST SEASON

Burbank, CA October 31, 2005

�WHAT I LIKE ABOUT YOU� RANKS #2 IN ITS TIME PERIOD AMONG WOMEN 18-34 AND WOMEN 12-34 AND #1 IN FEMALE TEENS

�TWINS� RANKS #3 IN ITS TIME PERIOD AMONG WOMEN 18-34 AND WOMEN 12-34 AND #1 IN FEMALE TEENS

THE WB FRIDAY IS #1 FROM 8-10 P.M. AMONG WOMEN 12-34 AND FEMALE TEENS AND #3 IN ADULTS 18-34 AND WOMEN 18-34

The WB had its best Friday of the broadcast season led by REBA, which was #1 in its time period among women 18-34 (2.2/8) and women 12-34 (1.9/7). Another bright spot for The WB was its first-year comedy TWINS, which was up significantly over its first post-REBA airing and achieved The WB's best ratings in the time period among adults 18-34 (1.3/5), adults 18-49 (1.4/4) and persons 12-34 (1.2/5).

WHAT I LIKE ABOUT YOU, from 8:00-8:30 p.m., also had an outstanding week with #2 time period finishes among women 18-34 (1.7/6) and women 12-34 (1.7/7) and was #1 in female teens (1.7/8). Speaking of rankings, TWINS was #3 in its time period among women 18-34 (1.7/6) and women 12-34 (1.6/6) as well as #2 in men 18-34 and #1 in female teens (1.3/6). REBA also was #2 in adults 18-34 (1.5/6) and persons 12-34 (1.4/5) and #3 in men 18-34 and women 18-49 (2.1/6).

TWINS week-to-week gains include +33% in persons 12-34, +18% in adults 18-34, +17% in adults 18-49 and +80% in teens. The 8 p.m. airing of WHAT I LIKE ABOUT YOU improved +30% over the previous week among adults 18-34 and persons 12-34. REBA improved over the previous week in all 18-34, 12-34 and 18-49 demos and over the parallel week last season in six key demos.

The three shows combined to give The WB its highest-ratings of the broadcast season in adults 18-34 (1.3/5), adults 18-49 (1.3/4), persons 12-34 (1.2/5), women 18-34 (1.8/6) and men 18-34 and 18-49. The WB was #1 from 8-10 p.m. in women 12-34 (1.7/6) and female teens (1.3/6) and #3 in adults 18-34 (1.3/5) and women 18-34 (1.8/6).





  [october 2005]  
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· REBA (CW)
· TWINS (WB)
· WHAT I LIKE ABOUT YOU (WB)





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