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HALLMARK CHANNEL CELEBRATES BEST-EVER MONTH IN NOVEMBER
Original Movie Premiere of �The Reading Room� is Highest-Rated Cable Movie
on Saturday, November 26
Hallmark Channel announced today that November 2005 marks the network�s
best-ever month among Total Day households, and highest-ever November (Total Day
and Prime Time) among households Adults and Women 18-49 and 25-54. The channel�s
Original Movie premiere, �The Reading Room,� on Saturday, November 26 at 9 pm
ET/PT, was the highest-rated ad-supported cable movie of the day. This premiere,
along with programming that aired throughout the holiday weekend, helped lead the
network to achieve this ratings success.
For the month of November, Hallmark Channel ranked among the Top 10 in
both Total Day (.7 rating) and Prime Time (1.1 rating) household ratings, among the 59
ad-supported networks. This marks a +17% and +22% increase in Total Day and Prime
Time ratings, respectively, over November 2004. In Total Day, the channel delivered an
all time high of 516,000 homes, a +26% increase year-to-year.
The premiere of �The Reading Room� garnered a 2.2 HH rating with 1.54
million households and 2.9 million unduplicated viewers P2+, making this premiere the
highest-rated cable movie of the day, among all ad-supported cable. The airing was
also the 6th most-watched telecast in Hallmark Channel�s history, and ranked among the
Top 5 in the time period for HH and key demo ratings and among the Top 10 in the time
period for HH and key demo delivery.
In addition to achieving its best-ever month in November, Hallmark Channel also
delivered its highest week, day and weekend in the month. The week of 11/21/05-
11/27/05 averaged a .8 HH rating to become the highest-ever week in the network�s
history. On Sunday, November 27, Hallmark Channel averaged a 1.3 HH rating, making
it the highest-ever day for the channel; and the weekend of November 26-27 averaged
a 1.9 HH rating, making it the highest-ever weekend for the network.
Source: Nielsen Media Research, 10/31/05-11/27/05
Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate
of high-quality entertainment programming to a national audience of 71 million
subscribers. The program service is distributed through more than 5,200 cable systems
and communities as well as direct-to-home satellite services across the country.
Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel.
Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes titles from
its award-winning collection of movies, miniseries and films for exhibition in a variety of
television media including broadcast, cable, Video-on-Demand and High Definition
Television.
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