[02/07/06 - 12:00 AM]
Quick Take for Monday, February 6, 2006 - Final Ratings

[via press release from ABC]

Quick Take for Monday, February 6, 2006 � Final Ratings

ABC Delivers its Strongest Non-Sports Numbers on Monday Night Since April 2004 Among Total Viewers and since January 2004 among Adults 18-49

ABC Ranks No. 1 on Monday Among Adults 18-34 for the Third Straight Week

ABC�s �Wife Swap� is No. 1 in its Hour in Adults 18-49 for the 4th Time in 5 Airings, Drawing its Second-Largest Audience and Matching its Top Young Adult Number

Building Audience in Each Half-hour �The Bachelor: Paris� Hits New Highs, a Best for The Franchise Since November 2004 in Viewers and Since May 2004 in Adults 18-49

Monday Night (8:00-11:00 p.m.)

For the third consecutive week, ABC ranked No. 1 on Monday night among Adults 18-34 (4.2/11) and Women 18-34 (6.1/15).

� For the fourth week in a row, ABC saw its overall Monday night audience increase (10.1 million vs. 8.8 million on the prior week). The Net�s Adult 18-49 delivery on the night jumped 16% over the previous Monday (4.4/10 vs. 3.8/9).

� ABC attracted its largest non-sports audience (10.1 million) on the night since April 2004 and its strongest non-sports Adult 18-49 rating (4.4/10) since January 2004 � since 4/5/04 and 1/5/04, respectively.

�Wife Swap� (8:00-9:00 p.m.)

For the fourth time in its five post-�MNF� telecasts, ABC�s �Wife Swap� ranked No. 1 in its time period among Adults 18-49 (4.4/11) and Adults 18-34 (3.6/10), its third straight win in both Nielsen measures. �Wife Swap� defeated its closest competition in the hour by 13% in Adults 18-49 (4.4/11 vs. 3.9/10 � CBS� original comedies). The program also led the hour across the women demos and among kids.

� �Wife Swap� drew its second-largest audience (10.8 million) ever in the time period, while matching its best-ever Adult 18-49 delivery in the hour. The program delivered a series high among Kids 2-11 (2.3/7).

�The Bachelor: Paris� (9:00 -11:00 p.m.)

For the third week in a row, ABC�s �The Bachelor: Paris� won its time period and ranked as the No. 1 TV program on evening among its core audience of Women 18-34 (6.7/16). The ABC unscripted program gained audience during each half-hour of its 2-hour telecast, growing by 1.2 million viewers (9.2 million to 10.4 million) and by 26% in Adults 18-49 (3.8/9 to 4.8/12) from beginning to end. In fact, �The Bachelor: Paris� ranked a strong No. 1 during the 10 o�clock hour among Adults 18-34 (5.1/14) and took second place among Adults 18-49, ahead of NBC�s �Medium� (4.7/11 vs. 4.6/11).

� Posting its best-ever viewer and young adult numbers, �The Bachelor: Paris� delivered the largest audience (9.7 million) for �The Bachelor� franchise since November 2004 and its top Adult 18-49 rating (4.3/10) since May 2004 � since 11/24/04 and 5/19/04, respectively.

Source: NTI (Preliminary, Live+SD), 2/6/06.

  [february 2006]  


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