or


[03/24/06 - 12:00 AM]
Quick Take for Thursday, March 23, 2006 (Based on Fast Affiliate Ratings)

[via press release from ABC]

Quick Take for Thursday, March 23, 2006 (Based on Fast Affiliate Ratings)

ABC Continues to See Improved Results on Thursday, with Another Competitive Finish and Big Gains Over the Same Night a Year Ago

The Series Debut of �Extreme Makeover: Home Edition � After the Storm� at 8pm Takes Second in Viewers and Young Adults and Wins Among Women and Kids

ABC�s �American Inventor� Moves ABC Up into First Place at 9pm in Adults 18-49, Boosting the Network�s Averages by 8 Million Viewers and by 162% in Adults 18-49

ABC News� �Primetime� Posts its Highest Adult 18-49 Rating Since November 2003

Thursday Night (8:00-11:00 p.m.)

ABC continued to see improved results on Thursday night with another competitive finish and big gains over a year ago. ABC delivered a strong second place in Total Viewers (11.5 million) and Adults 18-49 (4.4/12) and ranked No. 1 on the evening among Teens 12-17 (2.6/8) and Kids 2-11 (1.8/7).

� Compared to the same night a year ago, ABC primetime delivery jumped by 5 million viewers and by 110% in Adults 18-49 (3/25/05 = 6.5 million viewers and 2.1/6 in Adults 18-49).

�Extreme Makeover: Home Edition � After the Storm� (8:00-9:00 p.m.)

The series debut of �Extreme Makeover: Home Edition � After the Storm� took second place during the 8 o�clock hour in Total Viewers (10.7 million) and Adults 18-49 (3.6/10), while winning the time period across the women demographics (W18-34 � 3.7/11, W18-49 � 4.7/13 and W25-54 � 5.5/14) and among Kids 2-11 (2.0/6).

� Versus ABC�s delivery in the hour on the same night last year, �EM: HE � After the Storm� boosted the Network�s results by 4.1 million viewers and by 71% in Adults 18-49 (3/25/05 = 6.6 million & 2.1/6).

�American Inventor� (9:00-10:00 p.m.)

At 9:00 p.m., �American Inventor� moved ABC up into the No. 1 position in the hour in Adults 18-49 (5.1/13). The broad appealing ABC unscripted series also won its time slot in each of the women demographics (W18-34 � 4.9/13, W18-49 � 6.0/15 and W25-54 � 6.8/15), among Teens 12-17 (3.6/10) and Kids 2-11 (2.2/8). In fact it was the No. 1 TV broadcast of the evening with teens and kids. �American Inventor� saw its audience grow by 2.5 million viewers (11.7 million to 14.2 million) and by 30% in Adults 18-49 (4.4/11 to 5.7/14).

� Despite facing stronger numbers from CBS� NCAA basketball tournament coverage this week, �American Inventor� was up from its debut telecast the prior week among Women 18-34 and Teen 12-17.

� On average in its first two telecasts, �American Inventor� has improved the 9 o�clock hour for ABC by 8 million viewers (13.9 million vs. 5.9 million) and by 162% in Adults 18-49 (5.5/14 vs. 2.1/5), as compared the Net�s performance on the same nights last year.

�Primetime� (10:00-11:00 p.m.)

Once again capitalizing on its lead-in, ABC News� �Primetime� took second place to NBC�s �ER� during the 10 o�clock hour among Total Viewers (10.9 million) and Adults 18-49 (4.5/12). The program featured hidden camera reports by John Qui�ones looking at how people react when faced with different ethical dilemmas and also how they react when confronted by racist comments from a driver during taxi cab rides.

� �Primetime� posted its highest Adult 18-49 in well over 2 years � since 11/13/03. Also among young adults it is the top-rated newsmagazine telecast on television in 2-1/2 months � since 1/8/06. It was the second-most-watched installment of �Primetime� in 2 years � since 3/18/04.

Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD), 3/23/06

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.] March 24, 2006

Quick Take for Thursday, March 23, 2006 � Final Ratings

ABC Continues to See Improved Results on Thursday, with Another Competitive Finish and Big Gains Over the Same Night a Year Ago

The Series Debut of �Extreme Makeover: Home Edition � After the Storm� at 8pm Takes Second in Viewers and Young Adults and Wins Among Women and Kids

ABC�s �American Inventor� Moves ABC Up into First Place at 9pm in Adults 18-49, Boosting the Network�s Averages by 8 Million Viewers and by 162% in Adults 18-49

ABC News� �Primetime� Posts its Highest Adult 18-49 Rating Since November 2003

Thursday Night (8:00-11:00 p.m.)

ABC continued to see improved results on Thursday night with another competitive finish and big gains over a year ago. ABC delivered a strong second place in Total Viewers (11.5 million) and Adults 18-49 (4.4/12) and ranked No. 1 on the evening among Teens 12-17 (2.6/8) and Kids 2-11 (1.8/7).

� Compared to the same night a year ago, ABC primetime delivery jumped by 5 million viewers and by 110% in Adults 18-49 (3/24/05 = 6.5 million viewers and 2.1/6 in Adults 18-49).

�Extreme Makeover: Home Edition � After the Storm� (8:00-9:00 p.m.)

The series debut of �Extreme Makeover: Home Edition � After the Storm� took second place during the 8 o�clock hour in Total Viewers (10.7 million) and Adults 18-49 (3.6/10), while winning the time period across the women demographics (W18-34 � 3.8/11, W18-49 � 4.7/13 and W25-54 � 5.5/14).

� Versus ABC�s delivery in the hour on the same night last year, �EM: HE � After the Storm� boosted the Network�s results by 4.1 million viewers and by 71% in Adults 18-49 (3/24/05 = 6.6 million & 2.1/6).

�American Inventor� (9:00-10:01 p.m.)

At 9:00 p.m., �American Inventor� moved ABC up into the No. 1 position in the hour in Adults 18-49 (5.1/13). The broad appealing ABC unscripted series also won its time slot in each of the women demographics (W18-34 � 4.9/13, W18-49 � 6.0/15 and W25-54 � 6.8/15), among Teens 12-17 (3.6/10) and Kids 2-11 (2.3/8). In fact it was the No. 1 TV broadcast of the evening with teens and kids. �American Inventor� saw its audience grow by 2.4 million viewers (11.8 million to 14.2 million) and by 30% in Adults 18-49 (4.4/11 to 5.7/14).

� Despite facing stronger numbers from CBS� NCAA basketball tournament coverage this week, �American Inventor� was up from its debut telecast the prior week among Women 18-34 and Teen 12-17.

� On average in its first two telecasts, �American Inventor� has improved the 9 o�clock hour for ABC by 8 million viewers (13.9 million vs. 5.9 million) and by 162% in Adults 18-49 (5.5/14 vs. 2.1/5), as compared the Net�s performance on the same nights last year.

�Primetime� (10:01-11:00 p.m.)

Once again capitalizing on its lead-in, ABC News� �Primetime� took second place to NBC�s �ER� during the 10 o�clock hour among Total Viewers (10.9 million) and Adults 18-49 (4.5/12). The program featured hidden camera reports by John Qui�ones looking at how people react when faced with different ethical dilemmas and also how they react when confronted by racist comments from a driver during taxi cab rides.

� �Primetime� posted its highest Adult 18-49 in well over 2 years � since 11/13/03. Also among young adults it is the top-rated newsmagazine telecast on television in 2-1/2 months � since 1/8/06. It was the second-most-watched installment of �Primetime� in 2 years � since 3/18/04.

Source: Nielsen Media Research (Preliminary, Live+SD), 3/23/06





  [march 2006]  
S
M
T
W
T
F
S
   


· AMERICAN INVENTOR (ABC)
· ER (NBC)
· EXTREME MAKEOVER: HOME EDITION (HGTV)
· WHAT WOULD YOU DO? (ABC)





most recent ratings | view all posts
[04/02/26 - 01:46 PM]
ABC News Is #1 in Total Viewers Sunday Morning, in Late-Night and Friday Night
ABC News' "20/20" ranked as Friday's No. 1 newsmagazine during the 1st quarter 2026 in Total Viewers (4.023 million) and Adults 25-54 (673,000), based on Most Current Big Data+Panel Ratings.

[04/02/26 - 11:44 AM]
First-Ever "American Idol" Simulcast on ABC and Disney+ Surges Double Digits
Season to date, "American Idol" averages 5.11 million Total Viewers and stands as one of the few shows to notch year-over-year gains this season.

[04/02/26 - 11:07 AM]
Thursday Night Heats Up as "9-1-1: Nashville" and "9-1-1" Soar to Best Performance of the Season
On linear over three days, "9-1-1" earned 5.94 million Total Viewers, also nearly matching the show's previous season high in January.

[04/01/26 - 01:31 PM]
Netflix Steps Up to the Plate: MLB Opening Night on Netflix Scores 3 Million US Viewers
The action continues later this year with the T-Mobile Home Run Derby on July 13 and MLB at Field of Dreams on August 13, both streaming live only on Netflix.

[03/31/26 - 02:44 PM]
ESPN Scores Third Most-Watched NCAA Women's Sweet 16 Ever
Through the Sweet 16, viewers have consumed 4.9 billion minutes of live game action, making the 2026 tournament the second most-consumed on record.

[03/31/26 - 02:27 PM]
FOX Saturday Baseball Delivers Its Best Season-Opening Telecast Since 2021
2,591,000 viewers tuned into a two-game slate highlighted by the New York Yankees' victory over the San Francisco Giants.

[03/31/26 - 12:01 PM]
Netflix Top 10: Week of March 23 - Listen Up, Lads - "Peaky Blinders: The Immortal Man" Takes No. 1 in the Top 10
Also maintaining its position in the Top 10 for a third week, "One Piece" Season 2 held strong at No. 1 on the English TV list with 5.9 million views.

[03/30/26 - 12:42 PM]
NBC Sports Delivers Largest MLB Opening Day Audience on Record for Multi-Game Presentation
The two-game presentation averaged 2.7 million viewers across NBC and Peacock, based on official Nielsen Big Data + Panel and digital data from Adobe Analytics.

[03/27/26 - 03:16 PM]
Official Trailer for HBO's Harry Potter Series, "Harry Potter and the Philosopher's Stone," Shatters Records as HBO and HBO Max's Most-Watched Ever by More Than Double, Amassing +277 Million Organic Views in 48 Hours
The series will debut Christmas 2026 on HBO and will be available to stream exclusively on HBO Max.

[03/27/26 - 10:06 AM]
"Hannah Montana 20th Anniversary Special" Hits Superstar Numbers Driving 6.3M Views on Disney+ and Hulu
The celebration of the anniversary drove nearly 1,000% increase in viewing of the Hannah Montana catalog this past week.

[03/27/26 - 09:46 AM]
ABC News Is #1 in Total Viewers in Late-Night, Friday Night and Sunday Morning
"20/20" scored its best Adults 25-54 performance in 11 months.

[03/26/26 - 02:05 PM]
"The Madison" Marks Taylor Sheridan's Biggest Debut Season Launch with 8 Million Views Globally for Paramount+
The debut of the six-part series also marks the biggest freshman season launch for the prolific creator among women 35+.

[03/25/26 - 02:33 PM]
ESPN Scores Second Most-Watched NCAA Women's Second Round Ever
Through two rounds (First and Second), the 2026 Women's NCAA Tournament is averaging 628,000 viewers.

[03/24/26 - 12:01 PM]
Netflix Top 10: Week of March 16 - The Wait Is Over as "BTS THE COMEBACK LIVE" Ignites at No. 1
Holding steady at No. 1 on the English TV list is "One Piece" Season 2 with 11.1 million views.

[03/24/26 - 10:02 AM]
BTS Commands the Global Stage As "BTS THE COMEBACK LIVE - ARIRANG" Draws 18.4 Million Global Viewers
The live broadcast from Seoul's historic Gwanghwamun Square reached the weekly Top 10 in 80 countries and secured the #1 spot in 24 countries.