[03/27/06 - 12:00 AM]
Fast Facts for Sunday, March 26, 2006 (Based on Fast Affiliate Ratings)

[via press release from ABC]

Fast Facts for Sunday, March 26, 2006 (Based on Fast Affiliate Ratings)

With Half its Lineup in Repeat, ABC Wins Sunday by Solid Margins in Total Viewers and Adults 18-49, Beating All-Original Competition on NBC and Fox

ABC Wins is 5th Straight Sunday in Total Viewers and its 9th Straight in Adults 18-49

ABC�s Replay �Extreme Makeover: Home Edition� Beats All-Original Competition, Moving ABC Up into the No. 1 Position Among Adults 18-49 at 8pm

Jumping from its Lead-in to Overshadow its Competition at 9pm, ABC�s �Desperate Housewives� is Sunday�s No. 1 TV Show in Viewers and Young Adults

ABC�s Rebroadcast �Grey�s Anatomy� Dominates the 10 O�clock Hour, Generating ABC�s Strongest Repeat Numbers for a Scripted Series Telecast in 6 Years

Sunday Primetime (7:00-11:00 p.m.)

Although half of its line-up was in repeat (�Home Edition� and �Grey�s Anatomy�), ABC won Sunday night for the fifth straight week in both Total Viewers and Adults 18-49. It was the Net�s ninth consecutive Sunday to hold the No. 1 position in the key Adult 18-49 sales demographic. ABC defeated second-place CBS on the night by 1.2 million viewers (14.7 million vs. 13.5 million) and by 53% in Adults 18-49 (5.8/14 vs. 3.8/10).

� ABC aired the Top 3 TV programs on Sunday among Adults 18-49, with �Desperate Housewives� and repeats of �Grey�s Anatomy� and �Extreme Makeover: Home Edition.�

�America�s Funniest Home Videos� (7:00-8:00 p.m.)

Airing against CBS� NCAA Basketball overrun leading into the start of �60 Minutes,� ABC�s �America�s Funniest Home Videos� was the top entertainment program among Adults 18-49 during the 7 o�clock hour (2.7/8).

�Extreme Makeover: Home Edition� (8:00-9:00 p.m.)

A repeat of �Extreme Makeover: Home Edition,� against all-original competition, moved ABC up into first place during the 8 o�clock hour among Adults 18-49 (4.9/12). The replay �Home Edition� also took top honors in its time period in each of the women demos (W18-34 � 5.2/14, W18-49 � 5.9/14 & W25-54 � 6.4/14) and Kids 2-11 (3.3/11). In fact the broad skewing ABC unscripted program was the night�s No. 1 TV broadcast among Kids 2-11.

�Desperate Housewives� (9:00-10:00 p.m.)

Jumping from its repeat �Home Edition� lead-in by more than 8 million viewers and by 80% in Adults 18-49, ABC�s �Desperate Housewives� soared to the top of its time period. ABC�s �Desperate Housewives� beat its nearest competition (CBS) during the 9 o�clock hour by 9.1 million viewers (21.3 million vs. 12.2 million) and by 151% in Adults 18-49 (8.8/19 vs. 3.5/8).

� �Desperate Housewives� stood as the No. 1 TV program on Sunday in Total Viewers and Adults 18-49.

�Grey�s Anatomy� (10:00-11:00 p.m.)

A repeat telecast of �Grey�s Anatomy� beat its closest competitor during the 10 o�clock hour by 4.5 million viewers (15.0 million vs. 10.5 million � NBC�s �Crossing Jordan�) and outperformed the combined deliveries of CBS and NBC by 14% in Adults 18-49 (6.7/17 vs. 5.9/14).

� �Grey�s Anatomy� generated the strongest repeat numbers for any ABC scripted series telecast in 6 years among Total Viewers and Adults 18-49 � since 4/23/00 and 3/21/00, respectively. It was TV�s highest-rated scripted repeat telecast among Adults 18-49 in nearly 4 months (since CBS� �C.S.I.� on 12/1/05) and the third-highest rebroadcast of the season, behind only two �C.S.I.� replays (on 10/27/05 and 12/1/05).

Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD) 3/26/06.

  [march 2006]  


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