[04/03/06 - 12:00 AM]
Fast Facts for Sunday, April 2, 2006 (Based on Fast Affiliate Ratings)

[via press release from ABC]

Fast Facts for Sunday, April 2, 2006 (Based on Fast Affiliate Ratings)

ABC Leads by 5.9 Million Viewers and by 144% in Adults 18-49, No. 1 on Sunday for the 6th Straight Week in Viewers and 10th Straight in Adults 18-49

Two Installments of �Extreme Makeover: Home Edition� Boost ABC to the Front of the Pack Among Young Adults from 7-9pm

With its Top Adult 18-49 Number in 6 Weeks, ABC�s �Desperate Housewives� Defeats Its Closest Competition at 9pm by 12.2 Million Viewers and by 221% in Adults 18-49

Building on its Lead-in and Growing from its Most Recent Original Telecast, ABC�s �Grey�s Anatomy� Beats CBS and NBC Combined by Wide Margins at 10pm

Sunday Primetime (7:00-11:00 p.m.)

ABC delivered a commanding victory on Sunday, leading its nearest competitors on the night by 5.9 million viewers (16.4 million vs. 10.5 million � CBS) and by 144% in Adults 18-49 (6.6/17 vs. 2.7/7 � Fox). The Network ranked No. 1 on Sunday night for the 6th straight week in Total Viewers and for the 10th consecutive week in the key Adult 18-49 sales demographic. ABC built Adult 18-49 audience throughout the night, winning each half-hour during primetime. Please note: Due to the change to daylight savings time this week, available young adult TV viewing levels declined by 5% on the night from the previous Sunday (Adult 18-49 p.u.t.). As expected, the sharpest week-to-week drop-offs came during the 7 o�clock (-13%) and 8 o�clock (-10%) hours.

� ABC claimed the Top 3 TV shows on Sunday in both Total Viewers and Adults 18-49, with �Grey�s Anatomy,� �Desperate Housewives� and �Extreme Makeover: Home Edition.�

�Extreme Makeover: Home Edition� (7:00-8:00 p.m.)

A 7 o�clock installment of ABC�s �Extreme Makeover: Home Edition� jumped out in front of its time period among Adults 18-49, besting second-place CBS� �60 Minutes� by 17% (2.7/9 vs. 2.3/8).

�Extreme Makeover: Home Edition� (8:00-9:00 p.m.)

In its regular 8 o�clock time slot, �Extreme Makeover: Home Edition� expanded ABC�s winning advantage over its nearest competition to 40% among Adults 18-49 (4.9/13 vs. 3.5/9 - Fox). �Home Edition� was also the most-watched program in the hour, outdrawing second-place CBS� �Cold Case� by 1.0 million viewers (13.2 million vs. 12.2 million).

�Desperate Housewives� (9:00-10:00 p.m.)

Shooting up by 8.8 million viewers and 84% in Adults 18-49 over its lead-in, ABC�s �Desperate Housewives� towered over its time period competition. ABC�s �Desperate Housewives� outpaced the second-place networks during the 9 o�clock hour by 12.2 million viewers (22.0 million vs. 9.8 million - CBS) and by 221% in Adults 18-49 (9.0/21 vs. 2.8/6 - Fox).

� �Desperate Housewives� was up week to week in viewers and young adults, marking its highest Adult 18-9 rating in 6 weeks � since 2/19/06.

�Grey�s Anatomy� (10:00-11:00 p.m.)

Building on its lead-in, ABC�s �Grey�s Anatomy� overshadowed its combined NBC and CBS competition during the 10 o�clock hour by 6.4 million viewers (22.4 million vs. 16.0 million) and 111% in Adults 18-49 (9.9/23 vs. 4.7/11). It was the 6th consecutive telecast in which an original �Grey�s� has built on an original �Housewives� in viewers and young adults.

� �Grey�s Anatomy� was up from its most recent original telecast by 6% in both Total Viewers and Adults 18-49 (21.1 million and 9.3/23 on 3/19/06).

Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD) 4/2/06.

  [april 2006]  


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