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[04/18/06 - 12:00 AM]
Quick Take for Monday, April 17, 2006 (Based on Fast Affiliate Ratings)

[via press release from ABC]

Quick Take for Monday, April 17, 2006 (Based on Fast Affiliate Ratings)

ABC Leads Monday in Women 18-34 for the 10th Time in 13 Weeks

ABC�s �Supernanny� Wins the 9 O�clock Hour Across the Key Women Demographics And Beats NBC�s Series Debut of �Celebrity Cooking Showdown� in Adults 18-49

Showing Strong Lead-in Retention in Key Demos, ABC�s �What About Brian� Ranks No. 1 at 10pm Among Women 18-34 and Beats NBC�s �Medium� in Adults 18-34

Monday Night (8:00-11:00 p.m.)

ABC�s Monday night programming continued to deliver among young women, winning the evening among Women 18-34 (3.8/11) for the 10th time in the last 13 weeks. ABC also ranked No. 1 on Monday among Women 18-49 (4.4/11 - tie).

�Wife Swap� (8:00-9:00 p.m.)

During the opening hour of primetime, a repeat installment of �Wife Swap� gained audience for ABC, growing by 13% in viewers (6.0 million to 6.8 million) and 13% in Adults 18-49 (2.3/7 to 2.6/7) from start to finish.

�Supernanny� (9:00-10:00 p.m.)

At 9:00 p.m., �Supernanny� moved ABC up into the No. 1 position in the hour across each of the key women demographics (W18-34 - 4.6/12, W18-49 - 5.1/12 and W25-54 - 5.5/12) and Kids 2-11 (2.1/8), qualifying as the No. 1 TV program on Monday with Women 18-34. The ABC unscripted program earned second place in its time slot among Adults 18-34, beating the series debut of NBC�s �Celebrity Cooking Showdown� by 27% (3.3/9 vs. 2.6/7). �Supernanny� also topped the NBC unscripted cooking show premiere in Adults 18-49 by 24% (3.6/9 vs. 2.9/7).

�What About Brian� (10:00-11:00 p.m.)

ABC�s time period premiere of �What About Brian� took second place during the 10 o�clock in Adults 18-34, beating NBC�s original �Medium� by 16% (2.9/9 vs. 2.5/7). �What About Brian� ranked No. 1 during the 10 o�clock hour in Women 18-34, winning the slot by 14% (4.2/12 vs. 3.7/10 � CBS).

� �What About Brian� delivered solid retention of its �Supernanny� lead-in among key demos, retaining 89% among Adults 18-49 (3.2/8 vs. 3.6/9) and 91% in Women 18-34 (4.2/12 vs. 4.6/12).

� Compared to ABC�s most recent performance with regular programming in the hour two weeks ago (4/3/06), �What About Brian� improved the time period by 19% in Adults 18-49 (3.2/8 vs. 2.7/7) and by 32% in Adults 18-34 (2.9/9 vs. 2.2/6). The premiere delivered ABC�s best Women 18-34 (4.2/12) and Women 18-49 (4.7/11) ratings with regular programming in the time period in 5 weeks � since 3/13/06.

Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD), 4/17/06.





  [april 2006]  
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M
T
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· CELEBRITY COOKING SHOWDOWN (NBC)
· MEDIUM (CBS)
· SUPERNANNY (LIFETIME)
· WHAT ABOUT BRIAN (ABC)
· WIFE SWAP (PARAMOUNT)





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