[05/15/06 - 12:00 AM]
Fast Facts for Sunday, May 14, 2006 (Based on Fast Affiliate Ratings)

[via press release from ABC]

Fast Facts for Sunday, May 14, 2006 (Based on Fast Affiliate Ratings)

Winning Sunday for the 16th Consecutive Week in Adults 18-49, ABC Leads By Wide Margins Over CBS� Season Finale of �Survivor: Panama, Exile Island�

For the 4th Straight Telecast, ABC�s �America�s Funniest Home Videos� Ranks No. 1 During the Sunday 7 O�clock Hour Among Adults 18-49

ABC�s �Desperate Housewives� Dominates the 9 O�clock Hour, Outdelivering CBS� �Survivor� Finale by 3.8 Million Viewers and by 29% Among Adults 18-49

Sunday�s No. 1 TV Program in Viewers and Young Adults, Part 1 of ABC�s �Grey�s Anatomy� Season Finale Defeats NBC and CBS Combined at 10pm in Adults 18-49

Sunday Primetime (7:00-11:00 p.m.)

ABC marked its 16th straight week as the No. 1 network on Sunday among Adults 18-49, beating second-place CBS with 3 hours of �Survivor� season finale coverage by 1.0 million viewers (15.5 million vs. 14.5 million) and by 24% in Adults 18-49 (6.1/16 vs. 4.9/13). Despite the special competition from CBS�s highly promoted season finale of �Survivor: Panama, Exile Island,� ABC�s Sunday lineup experienced growth during each half-hour of the night among Total Viewers and Adults 18-49.

� ABC continued to tally its longest Sunday winning streak in at least 15 years, standing as the No. 1 network on the night in Adults 18-49 for 16 straight weeks � its longest streak since at least September 1991, the beginning of Nielsen�s electronic database. The Net has led the night this season in the key young adult sales demo on 29 of 34 weeks.

� ABC claimed the Top 2 TV shows on Sunday in Total Viewers and Adults 18-49, with �Grey�s Anatomy� and �Desperate Housewives,� respectively.

�America�s Funniest Home Videos� (7:00-8:00 p.m.)

During the opening hour of primetime, �America�s Funniest Home Videos� ranked No. 1 in its time period for its 4th consecutive telecast among Adults 18-49 (2.5/9-tie). The venerable ABC video clip-show also was the top-rated program in the hour across each of the key women demos (W18-34 � 2.2/9, W18-49 � 3.0/10 & W25-54 � 3.3/10 - tie), among Teens 12-17 (2.2/9) and Kids 2-11 (2.2/9).

�Extreme Makeover: Home Edition� (8:00-9:00 p.m.)

Opposite the first hour of CBS� �Survivor� finale, ABC�s �Extreme Makeover: Home Edition� delivered a solid second place from 8:00-9:00 p.m. in Total Viewers (11.0 million) and Adults 18-49 (4.2/11). The ABC unscripted series won the hour, beating �Survivor� by 12% among Women 18-34 (4.8/14 vs. 4.3/13).

�Desperate Housewives� (9:00-10:00 p.m.)

�Desperate Housewives� moved ABC up into a dominant first place during the 9 o�clock hour. ABC�s �Desperate Housewives� topped second-place CBS� �Survivor: Panama, Exile Island� by 3.5 million viewers (20.8 million vs. 17.0 million) and by 29% in Adults 18-49 (8.1/18 vs. 6.3/14).

�Grey�s Anatomy� (10:00-11:00 p.m.)

The No. 1 TV program of the evening in Total Viewers and Adults 18-49, part 1 of ABC�s �Grey�s Anatomy� season finale towered over its time period competition.. In the hour, �Grey�s Anatomy� outdrew second-place NBC�s season finale of �Law & Order: C.I.� by almost 10 million viewers (22.3 million vs. 12.4 million) and topped the combined deliveries of CBS (�Survivor: Reunion�) and NBC (�Law & Order: C.I.� season finale) by 12% in the key Adult 18-49 sales demographic (9.6/22 vs. 8.6/20). Part 2 of �Grey�s� Season Finale airs tonight, May 15, from 9:00-11:00 p.m., ET.

� �Grey�s Anatomy� attracted its largest audience in 6 weeks � since 4/2/06.

� Original telecasts of �Grey�s Anatomy� have grown from original telecasts of �Desperate Housewives� among Adults 18-49 on all 7 airings since �Grey�s� post-�Super Bowl� telecast (2/5/06). In fact the sophomore ABC drama built 19% on its lead-in among Adults 18-49, its biggest-ever build on an original �Desperate Housewives.� In addition, �Grey�s Anatomy� has been the top-rated TV show of the night in the key Adult 18-49 sales demographic on each of its original broadcasts since the �Super Bowl.�

Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD) 5/14/06.

  [may 2006]  


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