[06/13/06 - 12:00 AM]
Primetime Ratings Report for the Week of June 5-11, 2006

[via press release from ABC]

Primetime Ratings Report For the week of June 5-11, 2006

With the �2006 NBA Finals,� ABC Claims 2 of the Week�s Top 3 TV Programs In Adults 18-49, as Both Games Also Finish among the Top 5 Most-Watched Shows

On Average, the �NBA Finals� Gain 1.4 Million Viewers and 14% in Adults 18-49 from Last Year, the Second-Highest Numbers for the NBA Championships on ABC

ABC�s Telecast of the �2006 ALMA Awards� Doubles its Most Recent Performance, Marking the Awards Show�s Best Viewer and Young Adult Numbers in 7 Years

ABC Wins Thursday in Adults 18-49, with its Highest Viewer and Adult 18-49 Numbers on the Night Since March, Along with its Top Men Ratings in 9 Months

ABC Sports� Coverage of the 2006 NBA Finals Game 1 Stands as the No. 1 TV Show on Thursday in Adults 18-49, Adults 18-34 and in the Key Men Demos

With Coverage of the �NBA Finals on ABC,� the Network Tops Sunday in Viewers And Adults 18-49, its Strongest Summer Numbers on the Night Since September 2004

�NBA Finals � Game 2� is Sunday�s No. 1 TV Program in Viewers and Young Adults

WEEK No. 38:

Boosted by coverage of first two games of the �2006 NBA Finals,� ABC ranked No. 1 during the week of June 5, 2006 among Men 18-49 (2.2/7-tie) and earned second place among Men 18-34 (1.8/7) and Men 25-54 (2.4/7).

Rankings: With the �2006 NBA Finals on ABC,� between Dallas and Miami, the Network claimed 2 of the Top 3 TV programs of the week in Adults 18-49: �NBA Finals on ABC-GM 2� � No. 2 and �NBA Finals on ABC-GM 1� � No. 3. NBA Championship�s Game 1 (No. 5) and Game 2 (No. 3) also ranked among the week�s Top 5 most-watched television shows. Sunday�s Game 2 stood as the week�s No. 1 TV program across each of the key men demographics (M18-34/M18-49/M25-54).


�The 2006 ALMA Awards� (9:30-11:00 p.m.)

ABC�s special telecast of �The 2006 ALMA Awards� attracted 4.2 million viewers and a 1.6 rating, 6 share among Adults 18-49. The broadcast of the awards show was up by 2.1 million viewers and by 100% among Adults 18-49 compared to it most recent telecast (2.1 million & 0.8/3 � 06/01/02). In Total Viewers and Adults 18-49, it was the strongest performance for the �ALMA Awards� in 7 years � since 6/3/99.


ABC Sports� broadcast of the �2006 NBA Finals Game 1,� between the Dallas Mavericks and the Miami Heat put the Network into the No. 1 position during Thursday�s primetime among Adults 18-49 (3.5/11). ABC posted a dominant Thursday night victory across the key men demographics, holding wide advantages over its nearest competition: Men 18-34 +115% (4.3/16), Men 18-49 +118% (4.8/16) and Men 25-54 +85% (5.0/15).

� ABC delivered its strongest Thursday night performance since March in Total Viewers (8.9 million) and Adults 18-49 (3.5/10) � since 3/23/06. The NBA championship game generated the Network�s strongest numbers on the evening across each of the key men demographics in 9 months � since 9/8/05, with its Thursday season opener of �MNF.�

� Featuring the Dallas Mavericks beating the Miami Heat 90-80, the �2006 NBA Finals on ABC-GM 1� (9:00 � 11:58 p.m.) qualified as the No. 1 TV program on Thursday night among Adults 18-49 (4.8/15), Adults 18-34 (4.6/16) and across each of the key men demographics: Men 18-34 (6.1/21), Men 18-49 (6.5/20) and Men 25-54 (6.9/20).

� Compared to the year-ago opening game of the NBA Finals between the San Antonio Spurs and the Detroit Pistons (6/9/05), Game 1 of the �2006 NBA Finals� was up by nearly 1 million viewers (11.5 million vs. 10.6 million) and by 9% in the key Adult 18-49 demographic (4.8/15 vs. 4.4/14).


With coverage of the �2006 NBA Finals Game 2� (Dallas-Miami), ABC ranked as the No. 1 network on Sunday among Total Viewers (8.5 million) and Adults 18-49 (3.4/10). In fact among Adults 18-49, the Net beat its nearest competition by 55% (Fox = 2.2/7). ABC has been the top-rated network on Sunday in Adults 18-49 on 19 of the past 20 weeks. ABC also dominated the night across each of the key men demographics, beating its nearest competitor (Fox) by 20% among Men 18-34 (3.6/12), by 58% among Men 18-49 (4.1/12), and by 91% among Men 25-54 (4.4/12).

� In Total Viewers and Adults 18-49, ABC delivered its strongest Sunday night numbers during the summer since September 2004 � since 9/19/04. The Net tallied its best Sunday Adult 18-34 summertime rating (3.1/10) in exactly 2 years � since 6/13/04, when the Network carried Game 1 of the Lakers-Pistons series.

� As the Dallas Mavericks defeated Miami Heat by a score of 99-85 to go up 2-0 in the NBA Championship Series, ABC�s �2006 NBA Finals Game 2� (9:00 p.m. � 12:00 a.m.) stood as the No. 1 television program on Sunday night in Total Viewers (12.4 million), as well as across all key adult and men demographics: Adults 25-54 (5.6/15), Adults 18-49 (5.3/15), Adults 18-34 (4.9/12), Men 25-54 (7.2/19), Men 18-49 (6.7/19) and Men 18-34 (6.1/12).

� Versus Game 2 of last year�s NBA Finals between the San Antonio Spurs and the Detroit Pistons (on 6/12/05), Game 2 of the 2006 NBA Finals was up by 1.8 million viewers (12.4 million vs. 10.6 million) and by 18% in the key Adult 18-49 sales demographic (5.3/15 vs. 4.5/13).

� On average, the 2006 NBA Finals are up by double digits over last year in Total Viewers (+13% - 12.0 million vs. 10.6 million) and Adults 18-49 (+14% - 5.0/15 vs. 4.4/13), ranking as the second highest-rated NBA Championship Series since ABC began carrying the finals in 2003.

Source: Nielsen Media Research (Live+SD), week of 6/5/06, or as dated.

  [june 2006]  


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