MILLIONS OF VIEWERS TUNE-IN TO DISCOVER WHO IS 'KYLE XY'
ABC FAMILY'S NEW DRAMA DELIVERS HIGHEST RATED ORIGINAL SERIES PREMIERE AND TELECAST IN THE HISTORY OF THE CHANNEL
Series Ranks No. 2 In the Time Period Among All Basic Cable With a 2.1 Rating and Over 2.6 Million Total Viewers
Burbank, CA (June 27, 2006) � ABC Family's original scripted drama KYLE XY heated-up ratings on ABC Family with its premiere Monday, June 26, (8:00 PM � 9:00 PM), delivering a 2.1 HH rating and over 2.6 million total viewers, the highest for any original series telecast in the history of the channel. The series ranked No. 2 in the time period among basic cable in HH (2.1 rating), total viewers (2, 643), Adults 18-34 (0.9) and Adults 18-49 (1.1).
"Nothing is more rewarding than having a show you really believe in come out of the gate strong," said Paul Lee, president, ABC Family." It's such a great show and our marketing campaign seems to have really resonated with the audience. We're being parodied on YouTube, we're being recommended on iTunes, and we're being watched on cable. We're absolutely thrilled."
The series outperformed year-ago time period deliveries by 50% in HH (2.1 vs. 1.4), 52% in total viewers (2,643 vs. 1,735), 50% with Adults 18-34 (0.9 vs. 0.6) and 83% with Adults 18-49 (1.1 vs. 0.6).
Produced by Touchstone Television, the new ABC Family original series about a mysterious boy with no past and no belly button, KYLE XY airs Mondays (8:00 - 9:00 PM ET/PT). In addition, beginning June 30th the first four episodes will be repurposed on ABC, Fridays (9:00 - 10:00 PM ET/PT). KYLE XY is currently available for download on iTunes and beginning early July on the ABC Family broadband player.
Source: NTI, Coverage Area Rating