[07/18/06 - 12:00 AM]
Primetime Ratings Report for the Week of July 10 - 18, 2006

[via press release from ABC]

Primetime Ratings Report For the week of July 10 - 18, 2006

ABC Wins Friday and Saturday Nights in Adults 18-49, Up in Viewers and Young Adults Over the Prior Week for the Second Straight Week

�Wife Swap� Wins at 8 O�clock in Viewers and Adults 18-49, Posting its Best Numbers of the Summer Across the Board

�Supernanny� at 9pm Marks its Second-Highest Number in the Hour This Summer

At 10pm, a Second Installment of �Supernanny� Generates ABC�s Strongest Non-Sports Delivery in the Slot This Summer in Viewers and Young Adults

ABC is No. 1 on Friday Night in Adults 18-49 for the 4th Time in 5 Weeks

In its Third Telecast, ABC�s Friday Replay of the �Kyle XY� Continues to Improve the 9pm Slot with Adults 18-49 for ABC

�20/20� Leads Friday at 10pm in Viewers and Adults, Qualifying as the No. 1 TV Program on the Evening Among Adults 18-49 and Adults 25-54 For the Second Straight Week

ABC Wins Saturday Night in Total Viewers and Adults 18-49

�Grey�s Anatomy� Leads the Sunday 10 O�clock Hour Across the Adult Demographics For the Second Week in a Row

WEEK No. 43:

Winning two nights (Friday & Saturday) in the key adult demographics during the week of July 10, 2006, ABC was up week to week by 6% in both Total Viewers (5.1 million vs. 4.8 million) and Adults 18-49 (1.7/5 vs. 1.6/5) for the second straight week.

Rankings: For the second week in a row, ABC News aired the No. 1 newsmagazine during the week among Adults 18-49 (tie) with �Primetime.�


�Wife Swap� (8:00-9:00 p.m.)

ABC�s repeat �Wife Swap� won the 8 o�clock hour in Total Viewers (6.5 million) and Adults 18-49 (2.4/8). The ABC unscripted program led its nearest competition in the hour, CBS, by 26% among Adults 18-49 (�King of Queens/�How I Met Your Mother� = 1.9/6).

� �Wife Swap� turned in its strongest performance of the summer in Viewers and in across each of the adult demographics.

�Supernanny� (9:00-10:00 p.m.)

Opposite original programming on Fox (�Hell�s Kitchen�) and NBC (�Treasure Hunters�), a rebroadcast of �Supernanny� delivered the series� second-highest number in the time period this summer among Adults 18-49 (2.1/6).

�Supernanny� (10:00-11:00 p.m.)

A special repeat episode of �Supernanny� took second place during the 10 o�clock hour among Adults 18-49 (2.1/6), while ranking No. 1 in its time period among Women 18-34 (2.7/8).

� �Supernanny� generated ABC�s largest non-sports audience (5.0 million) and top Adult 18-49 rating (2.1/6) in the hour this summer.


For the third consecutive week, ABC won Friday night among Adults 18-49 (1.7/6). It was the fourth time in 5 weeks that ABC has been the top network on the night in the key young adult sales demo.

�America�s Funniest Home Videos� (8:00-9:00 p.m.)

A repeat telecast of �America�s Funniest Home Videos� ranked No. 1 in its time period among Adults 25-54 (2.1/7 - tied), Men 18-49 (1.6/7) and Men 25-54(1.8/7), while finishing second in the hour among Adults 18-49 (1.7/7).

�Kyle XY� (9:00-10:00 p.m.)

With the broadcast replay of the �Kyle XY,� the hit ABC Family original series, ABC placed second in the Friday 9 o�clock hour among Women 18-49 (1.6/5), Women 25-54 (1.9/6) and Teens 12-17 (1.2/5).

� On average during its first three airings in the hour, �Kyle XY� has boosted the time period for ABC by 20% in Total Viewers (4.8 million vs. 4.0 million), by 7% in Adults 18-49 (1.5/5 vs. 1.4/5) and by 22% in Adults 18-34 (1.1/5 vs. 0.9/4) over the same nights last summer.

�20/20� (10:00-11:00 p.m.)

Building on its solid lead-in, ABC News� �20/20� won the 10 o�clock hour across the board: Total Viewers (6.3 million), Adults 25-54 (2.4/7), Adults 18-49 (2.0/7) and Adults 18-34 (1.6/7)] for the second week in a row . �20/20� also stood as the No. 1 TV program on Friday among Adults 25-54 and Adults 18-49 for the second straight week.


�ABC Saturday Movie of the Week: Unbreakable� (8:00-11:00 p.m.)

The �ABC Saturday Movie of the Week � Unbreakable� took ABC to the top spot Saturday evening in Total Viewers (4.4 million) and Adults 18-49 (1.4/5 � tied).


�Grey�s Anatomy� (10:00-11:00 p.m.)

For the second week running, a repeat of ABC�s �Grey�s Anatomy� led in the final hour of primetime across each of the key adult demographics [AD18-34 (2.0/6), AD 18-49 (2.5/7) and AD25-54 (2.9/7)], topping its drama competition, CBS� �Without a Trace� and NBC�s �Crossing Jordan.�

Source: Nielsen Media Research (Live+SD), week of 7/10/06, or as dated.

  [july 2006]  

· 20/20 (ABC)

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