[08/01/06 - 12:00 AM]
Primetime Ratings Report for the Week of July 24 - 30, 2006

[via press release from ABC]

Primetime Ratings Report For the week of July 24 - 30, 2006

�Wife Swap� Wins the 8 O�clock Hour Across Each of the Key Women Demos

�CMA Music Festival� Draws Net�s Largest Audience in the Time Period This Summer, Posting Year-to-Year Increase Among Adults 18-34

ABC News� �Primetime� Matches Its Strongest Performance of the Summer Among Adults 18-49 and Adults 25-54

ABC is No. 1 on Friday Night in Adults 18-49 for the 5th Consecutive Week

Friday�s �America�s Funniest Home Videos� Wins its Hour Among Adults 18-49

ABC�s Friday Replay of the �Kyle XY� Post Week-to-Week Increases in Total Viewers and Adults 18-49

�20/20� Leads Friday at 10pm in Viewers and All Adult Demos, Qualifying as the No. 1 TV Program on the Evening in Total Viewers, Adults 18-49 and Adults 25-54

�America�s Funniest Home Videos� on Sunday Ranks No. 1 Among Adults 18-49 for the Second Week in a Row

�Grey�s Anatomy� Leads the Sunday 10 O�clock Hour Across the Adult Demographics For the 3rd Time in Four Weeks

WEEK No. 45:

During the week July 24, 2006, ABC was up by 6% in Total Viewers (5.0 million vs. 4.7 million) and by 13% in Adults 18-49 (1.7/5 vs. 1.5/5) from the prior week. In fact, ABC was the only broadcaster to deliver week-to-week increases in both Total Viewers and Adults 18-49.

Rankings: ABC News aired 3 of the Top 4 newsmagazines during the week among Adults 18-49 and Adults 25-54, with �Primetime� (No. 1 & No. 1, respectively), �20/20� (No. 3 � tied & No. 3, respectively) and �Primetime: Medical Mysteries� (No. 3 � tied & No. 4-tied, respectively).


�Wife Swap� (8:00-9:00 p.m.)

ABC�s repeat �Wife Swap� took second in the 8 o�clock hour in Total Viewers (5.9 million) and Adults 18-49 (2.1/7), while winning the hour across each of the key women demographics: Women 18-34 (2.5/8), Women 18-49 (2.9/9) and Women 25-54 (3.2/9).

�CMA Music Festival: Country Music�s Biggest Party� (9:00-11:00 p.m.)

ABC�s special broadcast of the �CMA Music Festival: Country Music�s Biggest Party� drew ABC�s strongest performance of the summer in the 9-11 p.m. time period in Total Viewers (6.6 million) and in each of the key men demographics [Men 18-34 (1.3/4), Men 18-49 (1.7/5) and Men 25-54 (1.9/5)] with non-sports programming.

� �CMA Music Festival: Country Music�s Biggest Party� posted increases of last year�s performance (8/2/05) among Adults 18-34 (1.5/5 vs. 1.4/4. +7%), Women 18-34 (1.7/5 vs. 1.5/4, +13%) and Men 18-34 (1.3/4 vs. 1.2/4, +8%).


�Primetime: Medical Mysteries� (10:00-11:00 p.m.)

Building on its lead-in in both viewers and young adults, the premiere of ABC News� �Primetime: Medical Mysteries,� attracted 5.9 million viewers and a 2.1 rating, 6 share among Adults 18-49. The newsmagazine represented the Net�s strongest performance in the hour this summer � since 5/24/06.


�Primetime� (10:11-11:00 p.m.)

ABC News� �Primetime� attracted 6.9 million viewers and a 2.5 rating, 8 share among Adults 18-49, finishing second in the hour in both Nielsen measures.

� �Primetime� matched its strongest performance of the summer among Adults 18-49 (2.5/8) and Adults 25-54 (3.0/8).


For the fifth week in a row, ABC ranked No. 1 Friday night among Adults 18-49 (1.7/6). ABC also led the night among Adults 18-34 (1.3/5) and Adults 25-54 (2.1/7).

�America�s Funniest Home Videos� (8:00-9:00 p.m.)

A repeat telecast of �America�s Funniest Home Videos� won its hour in the key Adults 18-49 demo (1.7/7).

�Kyle XY� (9:00-10:00 p.m.)

The broadcast replay of the �Kyle XY� posted week-to-week gains of 10% in Total Viewers (4.4 million vs. 4.0 million) and by 18% among Adults 18-49 (1.3/5 vs. 1.1/4).

�20/20� (10:00-11:00 p.m.)

For the fourth week in a row, ABC News� �20/20� won the 10 o�clock hour across the board: Total Viewers (7.2 million), Adults 25-54 (2.7/8), Adults 18-49 (2.1/7) and Adults 18-34 (1.5/6). �20/20� also stood as the No. 1 TV program on Friday among Adults 25-54 and Adults 18-49 for the fourth consecutive week. In addition, the newsmagazine was the top program on Friday night in Total Viewers.


�America�s Funniest Home Videos� (7:00-8:00 p.m.)

A rebroadcast �America�s Funniest Home Videos� opened primetime, finishing No. 1 among Adults 18-49 (1.6/6 - tied) for the second consecutive week. The video clip show also ranked No. 1 in the hour among Women 18-34 (1.4/5), Women 18-49 (1.8/6 - tied) and Kids 2-11 (1.5/7).

�Grey�s Anatomy� (10:00-11:00 p.m.)

For the third time in four weeks, a repeat of ABC�s �Grey�s Anatomy� led in the final hour of primetime across each of the key adult demographics [AD18-34 (2.0/7), AD 18-49 (2.5/7) and AD25-54 (2.8/7)], topping its drama competition, CBS� �Without a Trace� and NBC�s �Crossing Jordan.�

� �Grey�s Anatomy� was up 1.7 million (6.5 million vs. 4.8 million) and by 47% among Adults 18-49 (2.5/7 vs. 1.7/5) over its performance on the same night last year (7/31/05).

Source: Nielsen Media Research (Live+SD), week of 7/24/06, or as dated.

  [august 2006]  

· 20/20 (ABC)

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