[08/25/06 - 12:00 AM]
Bravo's 'Work Out' Flexes Its Muscle with Nearly One Million Viewers Tuning Into Tuesday Night's Finale, a Series High for the Docu-Drama Hit

[via press release from Bravo]


NEW YORK -- August 23, 2006 -- It worked out last night for Bravo with 985,000 total viewers tuning in to Tuesday night's finale episode of the hit docu-drama series "Work Out," making it the most viewed episode for the series in its six-week run. The episode peaked in its final quarter hour with over 1.1 million total viewers tuning in to watch what happened as businesswoman and elite trainer Jackie Warner resolved issues involving her business, clients and trainers, and made an especially emotional decision about the future of her relationship with her fiery girlfriend, Mimi.

Compared to its Tuesday 9P time slot premiere on July 25, "Work Out's" finale was up 178% among total viewers, 151% among P18-49, and 129% among P25-54. The series also grew each week in its regular time slot among total viewers and key demos. The August 22 episode of "Work Out" at 9:00 p.m. garnered 647,000 viewers 18-49, 608,000 viewers 25-54, and a 1.03 HH coverage rating.

"We are doing jumping jacks in the halls today at Bravo," said Lauren Zalaznick, President, Bravo. "With 'Work Out' we've introduced a dynamic new personality, Jackie Warner, who has connected and inspired viewers with her passionate and focused approach to life."

Bravo is the cable network that plugs people into arts, entertainment and pop culture with original programming, acclaimed drama series, movies, comedy and music specials, and by showing a whole different side of celebrities. Currently available in more than 80 million homes, Bravo is known for breaking exciting new personalities, shaking up the way we look at style, media, fame and Hollywood, pulling back the curtain on the creative process and making influential and inventive original programming. Its critically acclaimed original programming includes the Emmy nominated "Kathy Griffin: My Life on the D-List," 11-time Emmy nominated "Inside the Actors Studio," "The Real Housewives of Orange County," "Top Chef," "Celebrity Poker Showdown," as well as the 2004 Emmy winner for Outstanding Reality Program "Queer Eye," and the four time Emmy-nominated hit competition series "Project Runway."

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been a NBC Cable Network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.

Nielsen NHI Live+Same Day data.

  [august 2006]  


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