SCI FI CHANNEL SCORES TOP-RATED WEEK OF '06 IN ALL KEY MEASURES
Original Programming Performance Paces SCI FI, The Week's Second Most-Watched Entertainment Cable Network in P25-54
NEW YORK -- September 6, 2006 -- Fueled by strong performances from its entire line-up, SCI FI enjoyed its highest-rated week of the year. For the week of August 28 - September 3, 2006, SCI FI was the #2 entertainment cable network in P25-54 (806,000) and ranked in the top ten in all other key demos including P18-49, P18-34, and P2+.
SCI FI's stellar week was powered by a combination of strong original series and a special airing of 'WWE RAW' on Monday night.
Hit freshman series 'Eureka' delivered over 1.3 million P25-54 viewers on Tuesday, and was the second-ranked program of the night, outperforming original episodes of Discovery's 'Dirty Jobs' and A&E Network's 'Dog the Bounty Hunter,' which aired in the same time period.
On Thursday, the season finale of the popular reality competition series 'Who Wants to be a Superhero?' was up 15% from its season-to-date average, withstanding stiff competition from the 'MTV Music Video Awards,' the US Open and College Football, to deliver 802,000 P25-54.
On Monday, 'WWE Raw' (which normally airs on USA and was pre-empted this week for U.S. Open Tennis) averaged a 3.33 HH rating with 2,227,000 P18-49 and 2,022,000 P25-54.
Solid performances from SCI FI's weekend movies also drove the ratings performance this week, with Saturday's movie premiere of 'King of the Lost World' delivering 845,000 P25-54 and Sunday's movie 'End of Days' delivering 989,000 P25-54.
SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com ) and magazine. Launched in 1992, and currently in 86 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.