or


[09/21/06 - 12:00 AM]
Fast Nationals: The CW Debuts as the Number One Network in Adults 18-34 and Women 18-34

[via press release from The CW]

FAST NATIONALS: THE CW DEBUTS AS THE NUMBER ONE NETWORK IN ADULTS 18-34 AND WOMEN 18-34

"America's Next Top Model" Scores Best Premiere EVER in Target Demos CW Stations Win the Night in 8 of Top 10 Markets in Women 18-34, and 7 of the Top 10 Markets in Adults 18-34

"Top Model" Scores Year-to-Year Growth Versus UPN and WB

September 21, 2006 (Burbank, CA) - The CW made its official debut as Wednesday's number one network in its target demos, winning the night in adults 18-34 (3.3/10) and women 18-34 (4.9/14), with the premiere of "America's Next Top Model."

"America's Next Top Model" delivered the series' best premiere ever in adults 18-34, adults 18-49 (2.6/7) and total viewers (5.324 million), and matched its best premiere performance in women 18-34 and women 18-49 (3.8.10).

Making this debut even more impressive is the fact that in more than two-thirds of the U.S. "America's Next Top Model" moved to a new local station, meaning viewers clearly sought out The CW and "Top Model."

According to Nielsen data in local peoplemeter markets, "Top Model" gave The CW's local stations in the top 10 markets a dramatic competitive edge.

In 8 of the Top 10 markets, The CW was the top-rated network in women 18-34, including New York (7.6/25, beating all network competition combined from 8-10:00 PM), Los Angeles (6.3/18), Chicago (5.7/19), Philadelphia (9.9/24), San Francisco (4.2/14), Dallas (4.7/17), Atlanta (8.0/20) and Detroit (5.5/14).

In 7 of the Top 10 markets, The CW was the number one network in adults 18-34, including New York (4.5/16), Los Angeles (4.4/13), Chicago (3.7/12), Philadelphia (6.7/19), San Francisco (2.3/8), Atlanta (4.8/14) and Detroit (4.0/11).

"Top Model" steadily grew in each half hour in every key demo and viewers. By the 9:30 final half hour, the hit series had improved by 25% in adults 18-34, 34% in women 18-34, 27% in adults 18-49, 23% in women 18-49 and 30% in viewers.

"Top Model" improved across the board over last fall's Cycle 5 premiere by 10% in adults 18-34, 4% in women 18-34, 13% in adults 18-49 and 9% in women 18-49.

The debut of "Top Model" on The CW delivered double-digit increases over the Wednesdays premieres on the WB last fall (10/5/05) by 74% in adults 18-34, 89% in women 18-34, 73% in adults 18-49 and 81% in women 18-49.

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

FINAL - CW DEBUTS AS NUMBER ONE NETWORK IN ADULTS AND WOMEN 18-34 "America's Next Top Model" Scores Best Premiere EVER in Adults 18-49; Matches Series' Best Debut in Adults 18-34, Women 18-34 and Women 18-49

CW Stations Win the Night in 8 of Top 10 Markets in Women 18-34, and 7 of the Top 10 Markets in Adults 18-34

"Top Model" Scores Year-to-Year Growth Versus UPN and WB

September 21, 2006 (Burbank, CA) - The CW made its official debut as Wednesday's number one network in its target demos, winning the night in adults 18-34 (3.2/10) and women 18-34 (4.9/14), with the premiere of "America's Next Top Model," according to Live Plus Same Day National Nielsen ratings for Wednesday, Sept. 20.

"America's Next Top Model" scored the series' best premiere ever in adults 18-49 (2.6/7), and matched its best premiere performance in adults 18-34, women 18-34 and women 18-49 (3.8/10). "Top Model" also delivered its second most watched premiere ever (5.261mil).

Making this debut even more impressive is the fact that in more than two-thirds of the U.S. "America's Next Top Model" moved to a new local station, meaning viewers clearly sought out The CW and "Top Model."

According to Nielsen data in local peoplemeter markets, "Top Model" gave The CW's local stations in the top 10 markets a dramatic competitive edge.

In 8 of the Top 10 markets, The CW was the top-rated network in women 18-34, including New York (7.6/25, beating all network competition combined from 8-10:00 PM), Los Angeles (6.3/18), Chicago (5.7/19), Philadelphia (9.9/24), San Francisco (4.2/14), Dallas (4.7/17), Atlanta (8.0/20) and Detroit (5.5/14).

In 7 of the Top 10 markets, The CW was the number one network in adults 18-34, including New York (4.5/16), Los Angeles (4.4/13), Chicago (3.7/12), Philadelphia (6.7/19), San Francisco (2.3/8), Atlanta (4.8/14) and Detroit (4.0/11).

"Top Model" steadily grew in each half hour in every key demo and viewers. By the 9:30 final half hour, the hit series had improved by 25% in adults 18-34, 34% in women 18-34, 27% in adults 18-49, 23% in women 18-49 and 21% in viewers.

"Top Model" improved across the board over last fall's Cycle 5 premiere by 7% in adults 18-34, 4% in women 18-34, 13% in adults 18-49 and 9% in women 18-49.

The debut of "Top Model" on The CW delivered double-digit increases over the Wednesdays premieres on the WB last fall (10/5/05) by 68% in adults 18-34, 89% in women 18-34, 73% in adults 18-49 and 81% in women 18-49.





  [september 2006]  
S
M
T
W
T
F
S
     


· AMERICA'S NEXT TOP MODEL (VH1)





most recent ratings | view all posts
[10/21/18 - 09:07 AM]
Saturday's Broadcast Ratings: ABC, College Football Once Again Top Charts
The Alphabet takes home top honors in total viewers and adults 18-49.

[10/20/18 - 08:45 AM]
Friday's Broadcast Ratings: FOX Edges Tight Demo Race with CBS
"Last Man Standing" once again leads the night among adults 18-49.

[10/19/18 - 08:13 AM]
Thursday's Broadcast Ratings: FOX Holds Onto Demo Crown with "Thursday Night Football"
Despite a blowout Broncos-Cardinals game, the network once again takes home top honors among adults 18-49.

[10/18/18 - 08:13 AM]
Wednesday's Broadcast Ratings: "Empire" Rises as FOX Tops Demos
The network's flagship drama is the only series up week-to-week among adults 18-49.

[10/17/18 - 08:15 AM]
Tuesday's Broadcast Ratings: NBC Holds Off Demo Push by ABC Debuts
The Alphabet's premiere of "The Conners" leads all programs last night among adults 18-49.

[10/16/18 - 08:16 AM]
Monday's Broadcast Ratings: "The Voice" Once Again Tops Charts for NBC
The Peacock leads the evening in total viewers and adults 18-49.

[10/16/18 - 07:17 AM]
ESPN's "Monday Night Football": 49ers-Packers Up 38 Percent Year-Over-Year
ESPN spins the numbers for Monday, October 15.

[10/15/18 - 08:23 AM]
Sunday's Broadcast Ratings: NBC Tops Charts with "Sunday Night Football"
The Peacock once again takes home top honors in total viewers and adults 18-49.

[10/14/18 - 08:28 AM]
Saturday's Broadcast Ratings: ABC Cruises to Victory with College Football
The Alphabet takes home top honors in total viewers and adults 18-49.

[10/14/18 - 07:49 AM]
College Football Week 7: ABC's "Saturday Night Football" Up an Impressive 57% Year-Over-Year
ESPN spins the numbers for Saturday, October 13.

[10/13/18 - 08:28 AM]
Friday's Broadcast Ratings: FOX, "Last Man Standing" Top Demo Race
The network take home the adults 18-49 crown while CBS is the most-watched network.

[10/12/18 - 03:26 PM]
"The Good Place" & "Superstore" Debuts Set Series Records in Digital
NBC further spins the numbers for the season to date.

[10/12/18 - 11:44 AM]
Freeform's Newly Expanded "31 Nights of Halloween" Launches with Gains Over the Prior Year, as 'Hocus Pocus' Reaches 8.2 Million Viewers in Its First Week
Freeform further spins the numbers for the week of October 1-7.

[10/12/18 - 08:26 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Rises in Latest FOX Victory
The network once again takes home top honors in total viewers and adults 18-49.

[10/11/18 - 08:13 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Hang Onto Demo Crown
The network's flagship drama and "Survivor" on CBS lead the night among adults 18-49.