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[09/21/06 - 12:00 AM]
Fast Nationals: The CW Debuts as the Number One Network in Adults 18-34 and Women 18-34

[via press release from The CW]

FAST NATIONALS: THE CW DEBUTS AS THE NUMBER ONE NETWORK IN ADULTS 18-34 AND WOMEN 18-34

"America's Next Top Model" Scores Best Premiere EVER in Target Demos CW Stations Win the Night in 8 of Top 10 Markets in Women 18-34, and 7 of the Top 10 Markets in Adults 18-34

"Top Model" Scores Year-to-Year Growth Versus UPN and WB

September 21, 2006 (Burbank, CA) - The CW made its official debut as Wednesday's number one network in its target demos, winning the night in adults 18-34 (3.3/10) and women 18-34 (4.9/14), with the premiere of "America's Next Top Model."

"America's Next Top Model" delivered the series' best premiere ever in adults 18-34, adults 18-49 (2.6/7) and total viewers (5.324 million), and matched its best premiere performance in women 18-34 and women 18-49 (3.8.10).

Making this debut even more impressive is the fact that in more than two-thirds of the U.S. "America's Next Top Model" moved to a new local station, meaning viewers clearly sought out The CW and "Top Model."

According to Nielsen data in local peoplemeter markets, "Top Model" gave The CW's local stations in the top 10 markets a dramatic competitive edge.

In 8 of the Top 10 markets, The CW was the top-rated network in women 18-34, including New York (7.6/25, beating all network competition combined from 8-10:00 PM), Los Angeles (6.3/18), Chicago (5.7/19), Philadelphia (9.9/24), San Francisco (4.2/14), Dallas (4.7/17), Atlanta (8.0/20) and Detroit (5.5/14).

In 7 of the Top 10 markets, The CW was the number one network in adults 18-34, including New York (4.5/16), Los Angeles (4.4/13), Chicago (3.7/12), Philadelphia (6.7/19), San Francisco (2.3/8), Atlanta (4.8/14) and Detroit (4.0/11).

"Top Model" steadily grew in each half hour in every key demo and viewers. By the 9:30 final half hour, the hit series had improved by 25% in adults 18-34, 34% in women 18-34, 27% in adults 18-49, 23% in women 18-49 and 30% in viewers.

"Top Model" improved across the board over last fall's Cycle 5 premiere by 10% in adults 18-34, 4% in women 18-34, 13% in adults 18-49 and 9% in women 18-49.

The debut of "Top Model" on The CW delivered double-digit increases over the Wednesdays premieres on the WB last fall (10/5/05) by 74% in adults 18-34, 89% in women 18-34, 73% in adults 18-49 and 81% in women 18-49.

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

FINAL - CW DEBUTS AS NUMBER ONE NETWORK IN ADULTS AND WOMEN 18-34 "America's Next Top Model" Scores Best Premiere EVER in Adults 18-49; Matches Series' Best Debut in Adults 18-34, Women 18-34 and Women 18-49

CW Stations Win the Night in 8 of Top 10 Markets in Women 18-34, and 7 of the Top 10 Markets in Adults 18-34

"Top Model" Scores Year-to-Year Growth Versus UPN and WB

September 21, 2006 (Burbank, CA) - The CW made its official debut as Wednesday's number one network in its target demos, winning the night in adults 18-34 (3.2/10) and women 18-34 (4.9/14), with the premiere of "America's Next Top Model," according to Live Plus Same Day National Nielsen ratings for Wednesday, Sept. 20.

"America's Next Top Model" scored the series' best premiere ever in adults 18-49 (2.6/7), and matched its best premiere performance in adults 18-34, women 18-34 and women 18-49 (3.8/10). "Top Model" also delivered its second most watched premiere ever (5.261mil).

Making this debut even more impressive is the fact that in more than two-thirds of the U.S. "America's Next Top Model" moved to a new local station, meaning viewers clearly sought out The CW and "Top Model."

According to Nielsen data in local peoplemeter markets, "Top Model" gave The CW's local stations in the top 10 markets a dramatic competitive edge.

In 8 of the Top 10 markets, The CW was the top-rated network in women 18-34, including New York (7.6/25, beating all network competition combined from 8-10:00 PM), Los Angeles (6.3/18), Chicago (5.7/19), Philadelphia (9.9/24), San Francisco (4.2/14), Dallas (4.7/17), Atlanta (8.0/20) and Detroit (5.5/14).

In 7 of the Top 10 markets, The CW was the number one network in adults 18-34, including New York (4.5/16), Los Angeles (4.4/13), Chicago (3.7/12), Philadelphia (6.7/19), San Francisco (2.3/8), Atlanta (4.8/14) and Detroit (4.0/11).

"Top Model" steadily grew in each half hour in every key demo and viewers. By the 9:30 final half hour, the hit series had improved by 25% in adults 18-34, 34% in women 18-34, 27% in adults 18-49, 23% in women 18-49 and 21% in viewers.

"Top Model" improved across the board over last fall's Cycle 5 premiere by 7% in adults 18-34, 4% in women 18-34, 13% in adults 18-49 and 9% in women 18-49.

The debut of "Top Model" on The CW delivered double-digit increases over the Wednesdays premieres on the WB last fall (10/5/05) by 68% in adults 18-34, 89% in women 18-34, 73% in adults 18-49 and 81% in women 18-49.





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