or


[10/04/06 - 12:37 PM]
ABC Entertainment's Hispanic Targeted Marketing for "Desperate Housewives" and "Ugly Betty" Drives Both Shows to a Ratings Success Among the Hispanic Audience
Both series' premieres ranked as the No. 1 show of the evening and time period among all Hispanic viewers watching English language television.

[via press release from ABC]

ABC ENTERTAINMENT�S HISPANIC TARGETED MARKETING FOR �DESPERATE HOUSEWIVES� AND �UGLY BETTY� DRIVES BOTH SHOWS TO A RATINGS SUCCESS AMONG THE HISPANIC AUDIENCE

Both Premieres Rank No. 1 for the Evening and Time Period Among All Hispanic Viewers Watching English Language Television

ABC partnered with top Hispanic marketing agency Arenas and leading public relations agency Reyes Entertainment to create Hispanic targeted campaigns for the hit series �Desperate Housewives� and the first breakout show of the new season, �Ugly Betty.� Both series� premieres ranked as the No. 1 show of the evening and time period among all Hispanic viewers watching English language television.

�Desperate Housewives� on Sept. 24 ranked No. 1 for the evening with Hispanic Adults 18-49, and increased its time period delivery 16% in rating with that key demo vs. the year-ago premiere. In addition, the series increased 9% with total Hispanic viewers, 19% with Hispanic Women 18-49 and an impressive 38% with Women 18-34 vs. the year-ago premiere.

�This is an organic extension of our marketing,� said Marla Provencio, senior vice president, Marketing, ABC Entertainment. �Our programming lends itself to the Hispanic market with diverse casts that are both relevant and appealing.�

�Having a Hispanic targeted campaign really tapped into the estimated 44.1 million Hispanics in the United States, most of whom are bilingual and bicultural,� added Mike Benson, senior vice president, Marketing, ABC Entertainment.

To reach this largely expanding market, the Hispanic targeted campaigns for both shows included Spanish on-air promo spots featuring original music; print, radio, outdoor and in-theatre campaigns; and two vehicle campaigns, one featuring customized trucks with rolling billboards, the other comprised of television screens installed in buses that aired the Spanish spots.





  [october 2006]  
S
M
T
W
T
F
S


· DESPERATE HOUSEWIVES (ABC)
· UGLY BETTY (ABC)





most recent ratings | view all posts
[08/30/16 - 02:25 PM]
Freeform Shines Across Multiple Digital Platforms During Summer 2016
Freeform spins the numbers for the summer to date.

[08/30/16 - 02:02 PM]
Hallmark Channel's First Annual "Summer Nights" Programming Event Finishes Strong
The Hallmark Channel spins the numbers for the weeks of July 23-August 28.

[08/30/16 - 11:29 AM]
Disney Channel and 24-Hour Disney Junior Are No. 1 for Summer 2016 Among Key Target Demographics
Disney Channel spins the numbers for the summer to date.

[08/30/16 - 10:49 AM]
Monday's Broadcast Ratings: "Ninja Warrior," "Running Wild" Stay on Top for NBC
The Peacock leads the night among total viewers and adults 18-49.

[08/29/16 - 12:29 PM]
"Flip or Flop" Helps Deliver More Than Seven Million Total Viewers to HGTV
HGTV spins the numbers for Thursday, August 25.

[08/29/16 - 08:49 AM]
Sunday's Broadcast Ratings: NFL Preseason Boosts NBC, FOX
The Peacock wins the night among adults 18-49.

[08/28/16 - 08:26 AM]
Saturday's Broadcast Ratings: NFL Preseason Wins Again for CBS
The Eye takes home top honors among total viewers and adults 18-49.

[08/28/16 - 08:23 AM]
"Aquarius" Matches Its Season High in 18-49; Highest Ever for a Saturday Telecast
NBC spins the numbers for Saturday, August 27.

[08/27/16 - 09:00 AM]
Friday's Broadcast Ratings: CBS, NFL Preseason Snap NBC's Win Streak
The Eye wins the evening in both total viewers and adults 18-49.

[08/26/16 - 01:59 PM]
Post-Olympic "Voice" Jumps 2.5 Million Viewers in Live + 3, Biggest Lift of the Week Across All Networks
NBC further spins the numbers for the week of August 15-21.

[08/26/16 - 11:10 AM]
Hallmark Channel's "Chesapeake Shores" Increases Viewership with Episode Two
The Hallmark Channel spins the numbers for the week of August 15-21.

[08/26/16 - 09:19 AM]
Thursday's Broadcast Ratings: NBC Tops Demos with NFL Preseason
The Peacock continues its win streak among adults 18-49.

[08/25/16 - 10:44 AM]
HBO's "The Night Of" Heads Into Finale with Strong Momentum Averaging 7 Million Viewers
HBO spins the numbers for the summer to date.

[08/25/16 - 09:24 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Seal Another Victory
The Peacock continues its win streak among total viewers and adults 18-49.

[08/24/16 - 09:13 AM]
Tuesday's Broadcast Ratings: "Got Talent," "Better Late Than Never" Top Charts
NBC leads the evening among total viewers and adults 18-49.