or


[10/04/06 - 11:43 AM]
Since Its Debut, the CW Posts Double-Digit Increases Over WB in Key Demos "Gilmore Girls" Ranks Third in Adults 18-34 and Women 18-34 Versus Tough Competition from "House" and "Dancing with the Stars"
The CW spins the numbers for the week of September 25-October 1.

[via press release from The CW]

SINCE ITS DEBUT, THE CW POSTS DOUBLE-DIGIT INCREASES OVER WB IN KEY DEMOS

"Gilmore Girls" Ranks Third in Adults 18-34 and Women 18-34 Versus Tough Competition from "House" and "Dancing With The Stars"

"America's Next Top Model" Wins Its Time Period In Adults 18-34 And Women 18-34

"One Tree Hill" Retains More Audience in Adults 18-34 and Women 18-34 Than Any Series to Premiere After "America's Next Top Model"

"Smallville" and "Supernatural" Off to Strong Starts in CW Debut

October 3, 2006 (Burbank, CA) - The CW Network is delivering dramatic double-digit growth with regularly scheduled programming compared to The WB a year ago in the network's target demos of adults 18-34 (21%, 1.7/6 v. 1.4/4) and women 18-34 (29%, 2.2/7 v. 1.7/5), as well as viewers (13%, 3.6mil v. 3.2mil), adults 18-49 (15%, 1.5/4 v. 1.3/4) and women 18-49 (12%, 1.9/5 v. 1.7/4), from the network's debut on Wednesday, Sept. 20 through Sunday, Oct 1. The CW mirrors The WB's scheduling model with 6 nights and 13 hours of primetime programming.

Through the CW's launch, which concludes tonight with "Veronica Mars," series formerly on UPN have moved to a new local station in more than two-thirds of the U.S., while series formerly on The WB have transitioned to new stations in nearly one-third of the U.S.

Tuesday 9/26/06

Returning for its seventh season, "Gilmore Girls" made its CW debut ranking third in the network's target demos of adults 18-34 (2.2/7) and women 18-34 (3.5/10) in the highly competitive 8-9:00PM time period, which included "House" and "Dancing With The Stars."

"Gilmore Girls" grew in the second half hour in key demos and viewers, increasing 15% in adults 18-34, 9% in women 18-34 and adding nearly 600,000 viewers at 8:30PM.

Wednesday 9/27/06

"America's Next Top Model" opened The CW's Wednesday in winning fashion, ranking first in its target demos of women 18-34 (4.0/12) and adults 18-34 (2.8/9-tie), versus tough reality competition from "Dancing With The Stars" and "Biggest Loser."

In week two, "America's Next Top Model" posted gains over the year ago telecast (9/28/05) in all key demos, including 12% in adults 18-34, 5% in women 18-34, 14% in adults 18-49 (2.4/7), 13% in women 18-49 (3.5/9) and 2% in viewers (4.7million).

The "One Tree Hill" premiere retained more of its "Top Model" lead-in among adults 18-34 (2.2/7, 75%) and women 18-34 (70%) than any show to debut after "Top Model."

The CW's new Wednesday line-up marks an improvement over either UPN or The WB on the same night a year ago (9/28/05) in all key demos. Compared to The WB's Wednesday, The CW was up 167% in adults 18-34, 162% in women 18-34, 150% in adults 18-49 and 155% in women 18-49. Versus UPN's year ago Wednesday, The CW improved 9% in adults 18-34, 6% in women 18-34, 11% in adults 18-49 and 12% in women 18-49.

Thursday 9/28/06

The CW Thursday line-up of "Smallville" and "Supernatural" debuted in stronger form in key demos than when the two were first paired together on the WB on March 30, 2006, improving by 10% in adults 18-34 (2.2/6), 14% in men 18-34 (2.4/8), 14% in adults 18-49 (2.0/5), and 100,000 viewers (4.4million). This also matches the best performance of the "Smallville," "Supernatural" pairing on The WB last year (4/20/06) in adults 18-34, women 18-34 (2.0/5) and men 18-34.

Considering the incredibly tougher competition this year on Thursday, The CW equaled the year ago night on The WB and up 22% over UPN a year ago in adults 18-34.

The "Smallville" premiere kicked off Thursday to this week's "America's Next Top Model." In relation to Wednesday's episode of "Top Model," "Smallville" garnered a larger audience (5.0million vs. 4.7million) and was within 0.3 tenths in adults 18-34 (2.5/8 vs. 2.8/9).

"Supernatural" out-performed last year's premiere of "Everwood" Thursday at 9PM on The WB by 46% in adults 18-34 (1.9/5), 111% in men 18-34 (1.9/6), 19% in women 18-34 (1.9/4), 31% in adults 18-49 (1.7/4), 60% in men 18-49 (1.6/4) and 11% in viewers (3.9mil).

For the night, The CW's Thursday line-up beat Fox in adults 18-34, men 18-34, adults 18-49 and men 18-49 (1.9/5).

Friday 9/29/06

"Friday Night SmackDown" once again gave The CW a second place finish for the night in the target demo of men 18-34 (1.7/8) and men 18-49 (1.8/7-tie). "SmackDown" also beat Fox in adults 18-34 (1.4/6), adults 18-49 (1.4/5) and viewers (4.0mil).

Compared to its performance on UPN a year ago (9/30/05), "SmackDown" on The CW improved by 6% in men 18-34, 8% in adults 18-49, 6% in men 18-49 and more than 100,000 viewers. "SmackDown" matched the same night last year in adults 18-34.

"SmackDown" continues to post dramatic increases over the WB's line-up of original comedies on the same night a year ago, with increases of 27% in adults 18-34, 113% in men 18-34, 27% in adults 18-49, 157% in men 18-49 and more than 1.5 million viewers.

"SmackDown" built over its CW premiere last week in viewers (8%), adults 18-49 (8%) and men 18-49 (13%) and matched last week in adults 18-34.

Source: NTI, STD: 9/20/06-10/1/06 v. 9/26/05-10/2/05 (regularly scheduled programming)





  [october 2006]  
S
M
T
W
T
F
S


· AMERICA'S NEXT TOP MODEL (VH1)
· BIGGEST LOSER, THE (USA)
· DANCING WITH THE STARS (ABC)
· EVERWOOD (WB)
· GILMORE GIRLS (CW)
· HOUSE (FOX)
· ONE TREE HILL (CW)
· SMALLVILLE (CW)
· SUPERNATURAL (CW)
· VERONICA MARS (HULU)
· WWE SMACKDOWN (USA)





most recent ratings | view all posts
[05/28/25 - 02:04 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" posted double-digit gains week to week across the board: Total Viewers, Adults 25-54 and Adults 18-49, drawing its largest overall audience in 12 weeks.

[05/28/25 - 01:29 PM]
Mets-Dodgers Produces FOX's Most-Watched Baseball Telecast This Season
Through seven telecasts, FOX Saturday baseball coverage is up +10% over last year.

[05/28/25 - 11:35 AM]
"The American Music Awards" Hosted by Jennifer Lopez Posts Largest Audience Since 2019
The live broadcast delivered 4.73 million viewers, up +34% from its last live broadcast in 2022 (airing November 20, 2022, on ABC).

[05/28/25 - 10:19 AM]
ESPN's "Sunday Night Baseball" Averaged 1.7 Million Viewers for NLCS Rematch Featuring Los Angeles Dodgers vs New York Mets
Said telecast was up 11% versus last year's "Sunday Night Baseball" average.

[05/28/25 - 07:52 AM]
Formula 1 Monaco Grand Prix Telecast on ABC Attracts Largest Live Audience Ever for Iconic Event
The audience broke the event's record viewership of 2.0 million that watched last year's race, with viewership peaking at 2.6 million during the 10:30-10:45 a.m. quarter hour.

[05/28/25 - 06:05 AM]
"The Chi" Season Seven Premiere Scores Two Million Cross-Platform Viewers
The season seven premiere scored two million cross-platform viewers, making the season seven premiere the most-streamed in the series' history, up +2% on streaming versus last season.

[05/27/25 - 12:01 PM]
Netflix Top 10 Week of May 19: "Sirens" Makes a Splash with No. 1 Debut
The limited series starring Julianne Moore, Meghann Fahy, Milly Alcock, and Kevin Bacon debuted in the No. 1 spot in English TV this week, claiming 16.7 million views in just four days and arriving in the Top 10 in all countries.

[05/26/25 - 01:09 PM]
Influx of Viewers Raises Global Audience to Over 90 Million for "The Last of Us"
In the U.S., the season 2 finale last night saw 3.7 million cross-platform viewers.

[05/26/25 - 01:02 PM]
17-Year High: FOX Sports Delivers 7.05 Million Viewers for Indianapolis 500
Sunday's 109th running of the Indianapolis 500 peaked at 8.4 million viewers from 4:15 PM ET - 4:30 PM ET.

[05/22/25 - 12:18 PM]
"Survivor" Finale Is CBS' Most-Watched Wednesday in a Year
The three-hour season 48 finale was the #1 broadcast of the night among Adults 25-54 with 0.9.

[05/21/25 - 02:57 PM]
"60 Minutes" Closes Out 2024-25 Season on Top as America's #1 News Program
CBS' flagship news broadcast grew compared to the previous year, with 16 billion minutes watched across linear and streaming.

[05/21/25 - 09:14 AM]
NBC Delivers More Young NFL Viewers Than Any Media Partner, as "Sunday Night Football" Finishes TV Season as Primetime's No. 1 Show for Record 14th Consecutive Year
In addition, NBC delivered more NFL viewers under age 50 than any other NFL media partner across all game windows (minimum seven games), and topped all media partners in the coveted Adult 18-34 and Adult 18-49 demographics.

[05/20/25 - 12:00 PM]
Top 10 Week of May 12: "Nonnas" Feasts Again, with Second Week at No. 1
In English TV, "American Manhunt: Osama bin Laden" took the top spot in its first week, with 12.6 million views, followed by the grisly true story of two of the UK's most prolific murderers in "Fred and Rose West: A British Horror Story," which premiered at No. 2 (8.3 million views).

[05/20/25 - 10:18 AM]
Peacock's "Poker Face" Season 2 Hits Nielsen Top 5
The series' sophomore season also debuted as the #2 streaming original based on average audience in that same week.

[05/20/25 - 09:00 AM]
2025 NBA Playoffs Viewership Up 12 Percent from Last Year on ESPN Platforms
Game 7 of the Denver Nuggets vs. Oklahoma City Thunder series on ABC averaged 6,340,000 viewers, and peaked with 7,632,000 viewers at 5:15 p.m. ET.