or


[10/11/06 - 09:44 AM]
Three Weeks Into First Season, the CW Improves Over WB and UPN in Adults 18-34
The CW spins the numbers for the week of October 2-8.

[via press release from The CW]

THREE WEEKS INTO FIRST SEASON, THE CW IMPROVES OVER WB AND UPN IN ADULTS 18-34

"Gilmore Girls" Ranks Second in Its Time Period in Women 18-34

Building Week-to-Week, "Top Model" Wins the Hour in Adults and Women 18-34

"Top Model" and "One Tree Hill" Lift The CW to Second on Wednesday in Women 18-34

The CW's "SmackDown" Wins Friday in Target Demo Of Men 18-34

"SmackDown" Climbs to Best CW Ratings in Adults 18-34 and Men Demos

October 10, 2006 (Burbank, CA) - Only three weeks into its first season, The CW Network is out-performing both UPN and The WB through the same point last year with regularly scheduled programming in the network's target demo of adults 18-34 (1.8/5, up 20% vs. WB and 6% vs. UPN). The CW mirrors The WB's scheduling model with 6 nights and 13 hours of primetime programming.

The CW has also improved over The WB this season to date with regularly scheduled programming by 16% in women 18-34 (2.2/6) and 5% in viewers (3.6mil). The CW is flat versus UPN in women 18-34 and viewers.

For the week ending Oct. 8, The CW improved over the same week last year on UPN in adults 18-34 (1.7/5, 13%) and matched The WB.

Through the CW's launch, series formerly on UPN have moved to a new local station in more than two-thirds of the U.S., while series formerly on The WB have transitioned to new stations in nearly one-third of the U.S.

Tuesday 10/3/06

In week two on The CW, "Gilmore Girls" built over last week's seventh season premiere by 140,000 viewers (4.62mil) and held 100% of its premiere audience in adults 18-34 (2.2/7).

"Gilmore Girls" climbed to second in the hour with its target demo of women 18-34 (3.4/10) behind only "Dancing With The Stars," and ranked third in women 18-49 (2.9/8).

The CW premiere of "Veronica Mars" retained more of its "Gilmore Girls" lead-in among adults 18-34 (77%, 1.7/5) and adults 18-49 (74%, 1.4/3) than "Veronica" did a year ago following "America's Next Top Model" on UPN.

With "Gilmore Girls" as its lead-in, "Veronica Mars" delivered its third highest-rated telecast ever among adults 18-34 (tie), its second best telecast ever in adults 18-49 (tie), and its fourth most watched episode ever (3.3 million) since its debut two years ago.

Wednesday 10/4/06

With growth across the board, "America's Next Top Model" once again ranked first from 8:00-9:00PM in The CW's target demos of women 18-34 (4.6/14) and adults 18-34 (3.2/10-tie). "Top Model" ranked second in the hour among women 18-49 (3.7/10).

"Top Model" delivered gains over last week's episode in all demos and viewers, including 14% in adults 18-34, 15% in women 18-34, 8% in adults 18-49 (2.6/8), 6% in women 18-49 (3.7/10) and 12% in viewers (5.3mil).

Despite facing off against the season premiere of "Lost," "One Tree Hill" retained 100% of last week's premiere audience in its target demo of women 18-34 (2.8/7) and 95% of last week's adults 18-34 (2.0/6).

"America's Next Top Model" and "One Tree Hill" combined to lift The CW to second on Wednesday night among women 18-34 (3.7/10).

The CW's Wednesday line-up represents a major improvement over both UPN and The WB on the same night a year ago (10/5/05) in all key demos. Compared to The WB's Wednesday, The CW is scoring increases of 37% in adults 18-34, 42% in women 18-34, 33% in adults 18-49 and 33% in women 18-49. Versus UPN's year ago Wednesday, The CW is up 37% in adults 18-34, 37% in women 18-34, 25% in adults 18-49 and 27% in women 18-49.

Friday 10/6/06

The CW's "Friday Night SmackDown" won Friday night in its target demo of men 18-34 (2.0/8), ranked second in men 18-49 (1.9/6), and third in adults 18-34 (1.6/6), beating ABC and Fox.

"SmackDown" scored its best performance to date on The CW in adults 18-34 (1.6/6), men 18-34 (2.0/8) and men 18-49 (1.9/6), with growth over last week of 14% in adults 18-34 and 18% in men 18-34.

"SmackDown" also posted gains over its delivery a year ago on UPN (10/7/05) by 7% in adults 18-34, 11% in men 18-34, 6% in men 18-49 and 2% in viewers (3.8mil). "SmackDown" remains a dramatic improvement over the WB's line-up of comedies on the same night a year ago, with increases of 60% in adults 18-34, 233% in men 18-34, 9% in adults 18-49 (1.2/4), 138% in men 18-49 (1.9/6) and 42% in viewers.

Source: NTI, week of 10/2/06-10/8/06

Season to Date: 9/18/06-10/8/06 v. 9/19/05-10/9/05 (regularly scheduled programming)





  [october 2006]  
S
M
T
W
T
F
S


· AMERICA'S NEXT TOP MODEL (CW)
· DANCING WITH THE STARS (ABC)
· GILMORE GIRLS (CW)
· LOST (ABC)
· ONE TREE HILL (CW)
· VERONICA MARS (CW)
· WWE SMACKDOWN (SYFY)









most recent ratings | view all posts
[07/06/15 - 02:20 PM]
Investigation Discovery Closes Out First Half of 2015 Celebrating Best 2nd Quarter and Best June Ever in Prime and Total Day
Investigation Discovery spins the numbers for the second quarter of 2015.

[07/06/15 - 01:20 PM]
Staggering 25.4 Million Witness USA Defeat Japan to Win Coveted FIFA Women's World Cup 2015 Title
FOX Sports spins the numbers for Sunday, July 5.

[07/06/15 - 12:45 PM]
MTV's "Scream" Premiere Draws Six Million Total Viewers, Leaps +45% in L+3 Ratings
MTV further spins the numbers for Tuesday, June 30.

[07/06/15 - 10:56 AM]
USA Network's Award-Winning Series "Mr. Robot" Jumps 36% in P18-49 for Week Two
USA further spins the numbers for Wednesday, July 1.

[07/06/15 - 07:16 AM]
USA's Women's World Cup Championship Match Sets Metered Market Household Ratings Record
FOX Sports spins the numbers for Sunday, July 5.

[07/05/15 - 09:12 AM]
"Macy's 4th of July" Special Generates the Highest Saturday Average for Any Big 4 Net, Excluding Sports, Since February
NBC spins the numbers for Saturday, July 4.

[07/05/15 - 08:56 AM]
Saturday's Broadcast Ratings: "Macy's 4th of July Fireworks Spectacular" Puts NBC on Top
The Peacock leads the night in both total viewers and adults 18-49.

[07/04/15 - 08:45 AM]
"Dateline NBC" Is the #1 Big 4 Telecast of the Night in Adults 18-49 and 25-54
NBC spins the numbers for Friday, July 3.

[07/04/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown in Repeat Battle
CBS then is the most-watched network last night.

[07/03/15 - 08:54 AM]
Thursday's Broadcast Ratings: CBS Tops Original Showdown with "Big Brother"
The Eye leads the night in both total viewers and adults 18-49.

[07/03/15 - 08:39 AM]
ABC's "Astronaut Wives Club" Improves Its Hour - "Rookie Blue" Holds 100% of Its Premiere
ABC spins the numbers for Thursday, July 2.

[07/03/15 - 08:30 AM]
"Food Fighters" Ties for #2 in Its Time Period Among the Big 4 Networks in Adults 18-49
NBC spins the numbers for Thursday, July 2.

[07/02/15 - 10:18 AM]
Jimmy Fallon and Seth Meyers Rank #1 for the Late-Night Second Quarter vs. Their ABC-CBS Competition in All Key Measures
NBC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 09:12 AM]
"Nightline" Wins 2Q15 in Total Viewers For Second Year in a Row, Leading in Four of the Last Five Quarters
ABC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 08:42 AM]
NBC Encores Tie for the Wednesday Win Among the Big 4 in 18-49
NBC spins the numbers for Wednesday, July 1.