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[10/13/06 - 01:05 PM]
The CW's "Smallville" and "Supernatural" Post Week-To-Week Gains Against Tough Thursday Competition
The CW spins the numbers for Thursday, October 12.

[via press release from The CW]

THE CW'S "SMALLVILLE" AND "SUPERNATURAL" POST WEEK-TO-WEEK GAINS AGAINST TOUGH THURSDAY COMPETITION

October 13, 2006 (Burbank, CA) - Both of The CW's Thursday dramas, "Smallville" and "Supernatural," delivered week-to-week growth in viewers and key demos despite facing increasingly tougher Thursday competition, according to preliminary live plus same day Nielsen ratings for Thursday, Oct. 12.

Compared to last week, "Smallville" gained 9% in adults 18-34 (2.5/8), 10% in adults 18-49 (2.2/6), 33% in women 18-34 (2.4/7), 11% in women 18-49 (2.0/5) and 9% in viewers (4.9million). "Smallville" hit its season best performance in women 18-34.

"Supernatural" posted increases over last week of 7% in adults 18-49 (1.6/4), 6% in women 18-34 (1.8/4), 14% in women 18-49 (1.6/4) and 11% in viewers (3.70mil).

The CW's Thursday line-up of "Smallville" and "Supernatural" mark a considerable improvement over UPN's Thursday night from a year ago, with increases of 11% in adults 18-34 (2.1/6), 12% in adults 18-49 (1.9/5), 50% in men 18-34 (2.1/6) and 58% in men 18-49.





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· SMALLVILLE (CW)
· SUPERNATURAL (CW)





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