or


[10/24/06 - 02:57 PM]
Through Five Weeks, the CW Posts Gains Over Over WB in Adults and Women 18-34
The CW spins the numbers for the week of October 16-22.

[via press release from The CW]

THROUGH FIVE WEEKS, THE CW POSTS GAINS OVER OVER WB IN ADULTS AND WOMEN 18-34

Move To Monday Boosts The CW Comedy Block

The CW Climbs to Season's Best Tuesday and Friday in Key Demos

"Gilmore Girls" Ranks Second in Time Period in Women 18-34 Three Weeks in a Row

"Top Model" Places Second in Women 18-34 and Women 18-49, Behind Only ABC

"SmackDown" Leads The CW to Friday Victory in Men 18-34

October 24, 2006 (Burbank, CA) -- Through five weeks of the season, The CW Network is out-performing The WB through the same point last year with regularly scheduled programming in the network's target demos of adults 18-34 (1.7/5, +6%) and women 18-34 (2.2/7, +5%). The CW mirrors The WB's scheduling model with 6 nights and 13 hours of primetime programming.

Season to date, The CW matches UPN, which only programmed 10 hours of prime time, with regularly scheduled programming in all demos, including adults 18-34 and women 18-34.

Monday 10/16/06

The move to Monday has given a dramatic boost to all of The CW comedies compared to their last two telecasts on Sunday night, including:

"Everybody Hates Chris" is up 75% in adults 18-34 (1.4/4), 50% in women 18-34 (1.8/5), 44% in adults 18-49 (1.3/4), 23% in women 18-49 (1.6/4) and 26% in viewers (3.0mil).

"All of Us" improved 56% in adults 18-34 (1.4/4), 36% in women 18-34 (1.9/5), 30% in adults 18-49 (1.3/3), 31% in women 18-49 (1.7/4) and 20% in viewers (2.8mil).

"Girlfriends" is up 42% in adults 18-34 (1.7/4), 35% in women 18-34 (2.3/6), 15% in adults 18-49 (1.5/3), 24% in women 18-49 (2.1/5) and 8% in viewers (3.1mil).

And "The Game" improved 25% in adults 18-34 (1.5/4), 18% in women 18-34 (2.0/5), 8% in adults 18-49 (1.3/3) and 6% in women 18-49 (1.7/4).

The CW's Monday block of comedies also improved over the last original Monday of "7th Heaven" and "Runaway" (10/2/06), with growth of 15% in adults 18-34 (1.5/4), 5% in women 18-34 (2.0/5), 8% in adults 18-49 (1.3/3), 6% in women 18-49 (1.8/4).

Tuesday 10/17/06

With "Gilmore Girls" and "Veronica Mars," The CW scored its best Tuesday to date in adults 18-34 (2.1/6), and tied its best Tuesday in adults 18-49 (1.7/4) and women 18-49 (2.5/6).

For the third consecutive week, "Gilmore Girls" ranked second in the hour with its target demo of women 18-34 (3.8/10), behind only "Dancing With The Stars." "Gilmore Girls" was third from 8:00-9:00PM among women 18-49 (3.2/8).

"Gilmore Girls" scored its most watched episode (4.8mil) of the season and matched last week's season highs in adults 18-34 (2.4/7), adults 18-49 (2.1/5) and women 18-49 (3.2/8).

"Veronica Mars" improved week to week by 13% in adults 18-34 (1.7/5), 8% in adults 18-49 (1.4/3) and 5% in viewers (3.1mil).

With this week's gains, "Veronica Mars" matched its season best adults 18-34 (1.7/5) and adults 18-49 (1.4/3). This matches its second best rating in the show's history in adults 18-49.

Wednesday 10/18/06

"America's Next Top Model" ranked second in its time period among women 18-34 (4.4/13) and women 18-49 (3.7/10), behind only ABC.

Friday 10/20/06

"Friday Night SmackDown" climbed to its largest audience on The CW in adults 18-34 (1.6/6-tie), men 18-34 (2.0/9-tie), adults 18-49 (1.5/5), men 18-49 (2.1/7), teens (2.7/12) and viewers (4.7mil). "SmackDown" scored week-to-week gains of 7% in adults 18-34, 5% in men 18-34, 7% in adults 18-49, 17% in men 18-49, 80% in teens and 22% in viewers.

"SmackDown" won Friday for The CW among men 18-34 and teens, and ranked second among men 18-49.

Source: NTI, week of 10/16/06-10/22/06

Season to Date: 9/18/06-10/22/06 v. 9/19/05-10/23/05 (regularly scheduled programming)





  [october 2006]  
S
M
T
W
T
F
S


· ALL OF US (CW)
· AMERICA'S NEXT TOP MODEL (VH1)
· DANCING WITH THE STARS (ABC)
· EVERYBODY HATES CHRIS (CW)
· GAME, THE (BET)
· GILMORE GIRLS (CW)
· GIRLFRIENDS (CW)
· RUNAWAY (CW)
· SEVENTH HEAVEN (CW)
· VERONICA MARS (HULU)
· WWE SMACKDOWN (USA)





most recent ratings | view all posts
[06/27/25 - 02:29 PM]
"Live with Kelly and Mark" Gears Up for Summer Rising Week to Week in All Key Measures
Wednesday, June 11, was the most-viewed day of the week among Total Viewers (2.164 million).

[06/27/25 - 10:31 AM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 for Third Week in a Row
Winning three of five nights in Kimmel's final week before summer guest hosts, Thursday, June 19, was the show's strongest night among Adults 18-49 (0.35 rating).

[06/25/25 - 11:55 AM]
Prime Video Finishes Groundbreaking First Season of Exclusive NASCAR Coverage
According to Nielsen, NASCAR on Prime posted a season average of 2.16 million viewers (AMA P2+) across five events, and attracted droves of younger viewers to its live coverage.

[06/25/25 - 07:58 AM]
ABC News Primetime Special "Karen Read: The Verdict - A Special Edition of 20/20" Ranks #1 Across All of Broadcast and Cable in Adults 18-49
Plus: "Karen Read: The Verdict" placed No. 1 based on views among all titles on Hulu on Thursday (6/19), Friday (6/20) and Saturday (6/21).

[06/24/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Target Demos 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week, and Claims Top Spot in Total Viewers for the 5th Straight Week
On Monday (6/16/25), "Nightline" scored its most-watched telecast (1.112 million) in 5 months.

[06/24/25 - 12:01 PM]
Netflix Top 10 Week of June 16: "Tyler Perry's Straw" Leads Top 10 for Third Week, "The Waterfront" Swims to No. 1
Plus: "Ginny & Georgia" Season 3 racked up another 8.1 million views and felt peachy keen at No. 2, while Season 2 landed at No. 8 and Season 1 at No. 10, with an additional 2.7 million views each.

[06/24/25 - 08:42 AM]
Third Most-Watched WNBA Game Ever on ESPN: Indiana Fever vs Las Vegas Aces Averaged 1.7 Million Viewers, Up 52% from Last Year's ESPN Average
Said coverage peaked at 2.2 million viewers.

[06/23/25 - 12:09 PM]
Indiana Pacers vs. Oklahoma City Thunder Game 7 on ABC and ESPN+ Is Most-Watched NBA Finals Game in Six Years
The seven-game series averaged 10,266,000 viewers and delivered the seven most-watched broadcasts on all of television since the first week of May.

[06/18/25 - 09:01 AM]
Murder Mystery May Drives Acorn TV to the Most Successful Month In Its History
Total hours watched surpassed 20 million for the first time in Acorn TV history, with unique engaged subscribers also achieving an all-time high, up double digits from the streamer's average over the past 12 months.

[06/17/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
On Wednesday, "Nightline" scored its most-watched telecast (1.049 million) in 5 months and strongest delivery in Adults 25-54 (404,000) in 1 year.

[06/17/25 - 12:01 PM]
Netflix Top 10 Week of June 9: "Tyler Perry's Straw" Has Biggest Week for a Film in 2025
"Ginny & Georgia's" third season maintained its No. 1 spot on the English TV List with 16.9 million views, as fans saw their favorite characters pushed "to the limit."

[06/17/25 - 07:27 AM]
ESPN Delivered Third Most-Watched WNBA Game Ever on ABC: New York Liberty Vs Indiana Fever Averaged 2.2 Million Viewers, Up 76% from Last Year's ABC Average
Said coverage peaked at 2.8 million viewers.

[06/10/25 - 04:46 PM]
Premiere Episode of NBC's New Unscripted Series "Destination X" Is Now Up to 4.2 Million Viewers Across All Platforms
To date, the series has reached more than 9 million viewers across all platforms.

[06/10/25 - 02:18 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for the 3rd Consecutive Week
On Thursday, "Nightline" scored its strongest telecast in Adults 25-54 (259,000) in nearly 3 months and best Adults 18-49 delivery (202,000) in 5 months.

[06/10/25 - 12:01 PM]
Netflix Top 10 Week of June 2: "Straw" Moves Viewers, "Ginny & Georgia" Has Peachy Season 3 Premiere in Top 10
Plus: UK crime thriller "Dept. Q" cracked the code and climbed to No. 2 in its second week (8.9 million views).