[11/06/06 - 10:52 AM]
Fast Facts for Sunday, November 5, 2006 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Sunday, November 5.

[via press release from ABC]

Fast Facts for Sunday, November 5, 2006 (Based on Fast Affiliate Ratings)

For the 7th Week in a Row, ABC�s �Desperate Housewives� is Sunday�s No. 1 TV Show in Viewers and Adults 18-49; ABC Airs the Top 3 Sunday Series in Adults 18-49

Opposite CBS� Big NFL Overrun and NBC�s Sports Coverage in the 7 O�clock Hour, �America�s Funniest Home Videos� Pulls in its Second-Largest Audience Since January

ABC�s �Extreme Makeover: Home Edition� is the No. 1 Non-Sports Program at 8pm

Excluding its Season Premiere and Last Season�s Finale, ABC�s �Desperate Housewives� Generates its Strongest Results Since February

�Brothers & Sisters� Handily Defeats its CBS Drama Competition in Adults 18-49 at 10pm, Coming in with the Series� Second-Highest Viewer and Young Adult Numbers

Sunday Primetime (7:00-11:00 p.m.)

Although CBS carried a high-rated NFL overrun during the opening hour of the night, ABC�s all entertainment lineup defeated CBS on the night by 1.2 million viewers (15.6 million vs. 14.4 million) and by 39% in Adults 18-49 (5.7/14 vs. 4.1/10). NBC led the night on both counts with NFL Sunday Night Football. ABC topped Sunday night across each of the women demographics (W18-34 - 6.0/17, W18-49 - 7.5/18 & W25-54 - 8.5/19) and among Kids 2-11 (2.4/9).

� In Total Viewers and Adults 18-49, ABC generated its strongest Sunday performance in 6 weeks, since season premiere Sunday on 9/24/06.

� For the 7th straight week, ABC�s �Desperate Housewives� qualified as the No. 1 TV program on Sunday among Total Viewers and Adults 18-49. Also for the 7th consecutive Sunday, ABC aired the Top 3 entertainment series on Sunday evening in the key Adult 18-49 sales demographic, including �Desperate Housewives,� �Brothers & Sisters� and �Extreme Makeover: Home Edition.�

�America�s Funniest Home Videos� (7:00-8:00 p.m.)

Although it went up against CBS� NFL overrun and NBC�s sports coverage during the 7 o�clock hour, ABC�s �America�s Funniest Home Videos� attracted its second-biggest audience (10.7 million) this season. In fact it was the series� second-largest audience since January � since 1/29/06. �AFHV� gained audience throughout the opening hour on Sunday, increasing by 2.5 million viewers (9.5 million to 12.0 million) and by 42% in Adults 18-49 (2.4/7 to 3.4/9) from start to finish.

�Extreme Makeover: Home Edition� (8:00-9:00 p.m.)

From 8:00-9:00 p.m., ABC�s �Extreme Makeover: Home Edition� beat out its nearest non-sports competition by 1.3 million viewers (15.3 million vs. 13.0 million � CBS) and by 23% in Adults 18-49 (5.3/13 vs. 4.3/10 � Fox�s �The Simpsons�/�American Dad�). �Home Edition� ranked No. 1 in its time period across the women demos (W18-34 � 5.7/15, W18-49 � 6.9/16 and W25-54 � 7.5/16) and Kids 2-11 (3.9/12). In fact the broad appealing ABC unscripted series was the No. 1 broadcast of the evening with Kids 2-11.

�Desperate Housewives� (9:00-10:00 p.m.)

Sunday�s No. 1 television program among Total Viewers and Adults 18-49, ABC�s �Desperate Housewives� (22.5 million & 9.0/20) topped competition during the 9 o�clock hour, including NBC�s �Sunday Night Football� (20.3 million & 7.6/17 � NBC�s preliminary time period �fast affiliate ratings�).

� In Total Viewers and Adults 18-49, �Desperate Housewives� produced its strongest numbers in 6 weeks � since its season premier on 9/24/06. Excluding its season opener and last season�s finale, �Housewives� tallied its best numbers in nearly 9 months � since 2/19/06.

�Brothers & Sisters� (10:00-11:00 p.m.)

ABC�s freshman �Brothers & Sisters� defeated its CBS drama competition during the 10 o�clock hour by 41% among Adults 18-49 (5.5/14 vs. 3.9/10 � �Cold Case�/�Without a Trace�), and led the hour, ahead of NBC�s football coverage, across each of the women demographics: W18-34 (5.9/16), W18-49 (7.8/19) and W25-54 (9.0/20).

� �Brothers & Sisters� generated the series� second-strongest numbers ever in Total Viewers (13.7 million) and Adults 18-49 (5.5/14), behind only its series debut telecast on 9/24/06.

Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD), 11/5/06

  [november 2006]  


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