Quick Take for Monday, November 6, 2006 (Based on Fast Affiliate Ratings)
With its Telecast of the �The 40th Annual CMA Awards,� ABC is No. 1 on the Night, Posting its Most Competitive Monday of the Season and Generating the Net�s
Largest Audience and Highest Adults 18-49 Performance Since May
Drawing a Younger Audience on ABC than on CBS, the �CMAs� is Up Over the Prior Year with Adults 18-34, Young Women, Men 18-34 and Teens 12-17
�The CMA Awards� Sees its Highest Women 18-49 Rating Since 2003
�The 40th Annual CMA Awards� (8:00-11:00 p.m.)
With the Net�s telecast of �The 40th annual CMA Awards,� ABC won Monday evening in both Total Viewers (15.9 million) and Adults 18-49 (5.4/13), producing ABC�s most competitive finish on the night this season in both measures. ABC led the second-place networks by 3.4 million viewers (12.5 million � CBS) and by 13% among Adults 18-49 (4.8/12 � NBC). With its 3-hour broadcast of the music awards show, ABC also took the top spot across each of the key women demographics (W18-34 � 5.2/14, W18-49 � 7.0/16 and W25-54 � 7.9/17), as well as Teens 12-17 (2.6/8) and Kids 2-11 (2.0/8).
� ABC delivered its largest audience and strongest Adults 18-49 performance on the night in nearly 6 months � since 5/15/06.
� ABC�s first ever broadcast of the �CMA Awards� drew a younger audience than on CBS. Compared to the previous year�s telecast (CBS on 11/15/05), �The 40th Annual CMA Awards� was even among Adults 18-49 (5.4/13), while posting increases with Adults 18-34 (4.1/11 vs. 3.9/11), Women 18-34 (5.2/14 vs. 5.1/13), Women 18-49 (7.0/16 vs. 6.5/15), Men 18-34 (3.0/9 vs. 2.7/8) and Teens (2.6/8 vs. 2.4/8). In fact, the �CMA Awards� saw its strongest Women 18-49 rating in 3 years � since 2003.
� An estimated 32.3 million viewers watched at least some portion of the �The 40th Annual CMA Awards� during its 3-hour telecast � unique Viewers 2+ that watched 6 minutes or more of the program.
Source: Nielsen Media Research, NTI (Fast Affiliate Ratings, Live+SD or Most Current), 11/6/06