[11/22/06 - 02:15 PM]
Quick Take for Tuesday, November 21, 2006 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Tuesday, November 21.

[via press release from ABC]

Quick Take for Tuesday, November 21, 2006 (Based on Fast Affiliate Ratings)

With its Telecast of the �2006 American Music Awards,� ABC Leads Tuesday Across the Demographics, Ranking No. 1 on the Night in Key Adults, Teens and Kids

Jimmy Kimmel-Hosted �AMAs� Boost ABC to its Highest-Rated Non-Sports Tuesday Among Adults 18-34 in More Than 4 Years

ABC�s �American Music Awards� is Up Year to Year Across the Key Adult Demos

The �2006 AMAs� Reaches an Estimated Audience of 29 Million Unique Viewers

�2006 American Music Awards� (8:00-11:00 p.m.)

With its 3-hour broadcast of the Jimmy Kimmel-hosted �2006 American Music Awards,� ABC defeated its nearest competition on Tuesday night (Fox) by 12% in the key Adult 18-49 sales demo (4.7/13 vs. 4.2/11 � Fox). The broad appealing �American Music Awards� also made ABC the No. 1 network of the evening among Adults 25-54 (5.0/12), Adults 18-34 (4.4/13), Teens 12-17 (2.6/9) and Kids 2-11 (2.1/9). The Net attracted the second-largest audience of the night, as the music awards show drew an average audience of 10.9 million viewers.

� Behind only last week, the night of penultimate episode of �DWTS,� ABC posted its second-highest-rated Tuesday night this season in Adults 18-49. The �American Music Awards� boosted ABC to its top-rated non-sports Tuesday among Adults 18-34 in over 4 years � since 10/22/02.

� Versus last year�s telecast (11/22/05), ABC�s 2006 airing of the �American Music Awards� was up 7% in Adults 18-49 (4.7/13 vs. 4.4/11). Additionally the annual music awards show was up over last year across the adult demographics, also making gains in Adults 18-34 (4.4/13 vs. 3.9/11) and Adults 25-54 (5.0/12 vs. 4.9/11).

� An estimated 29 million viewers watched at least some portion of the �2006 American Music Awards� during its 3-hour telecast � unique Viewers 2+ who watched 6 minutes or more of the program.

Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD), 11/21/06

  [november 2006]  


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