Cartoon Network Gives Thanks to Foster�s Home for Imaginary Friends
GOOD WILT HUNTING Original Animated Movie Propels Network to Best-Ever Thanksgiving Day Ratings, Delivery Across All Kid Demos
A Thanksgiving Day for the record books: Cartoon Network premiered its first original animated movie for the Emmy Award-winning Foster�s Home for Imaginary Friends, GOOD WILT HUNTING (Thursday, 7 p.m.), whose outstanding performance helped fuel the highest Thanksgiving Day total day delivery and ratings in Cartoon Network history, according to preliminary data from Nielsen Media Research. Charting double and triple-digit delivery and ratings gains across all kids demos vs. the same holiday time period last year, GOOD WILT HUNTING ranked #1 for the day on all cable with kids 6-11, boys 6-11 and boys 2-11, and served as the programming anchor to an all-day marathon (7 a.m.-7 p.m.) of best Foster�s Home for Imaginary Friends episodes. Encore airings of the one-hour movie on Friday, Nov. 24, at 10:30 a.m. and 7 p.m. also scored double-digit increases compared to the previous year. More than 10.5 million different viewers ages 2+ tuned in to telecasts of GOOD WILT HUNTING over the Thanksgiving weekend.
Highlights of GOOD WILT HUNTING�s and Cartoon Network�s overall performance compared to the Thanksgiving Day holiday last year include the following:
GOOD WILT HUNTING (Thursday, 7-8 p.m.) vs. the same 2005 holiday time period
- Kids 6-11 delivery (1,176,000) and ratings (4.8) both increased by 100%
- Kids 2-11 delivery (1,380,000) expanded by 49%, and ratings (3.4) by 48%
- Boys 6-11 delivery (795,000) improved by 125%, and ratings (6.4) by 129%
- Boys 2-11 delivery (929,000) surged ahead by 70%, and ratings (4.5) by 67%
- Girls 6-11 delivery (381,000) jumped by 62%, and ratings (3.2) by 60%
- Girls 2-11 delivery (451,000) grew by 18%, and ratings (2.3) by 15%
Cartoon Network Total Day (6 a.m.-10:30 p.m.) vs. the same 2005 holiday time period
- Kids 6-11 delivery (659,000) advanced by 19%, and ratings (2.7) by 17%
- Kids 2-11 delivery (835,000) grew by 2%, and ratings (2.1) by 5%
- Boys 6-11 delivery (455,000) improved by 26%, and ratings (3.7) by 28%
- Boys 2-11 delivery (565,000) increased by 9%, and ratings (2.8) by 12%
�GOOD WILT HUNTING�s world television premiere was the programming �dessert� to a full day of Foster�s Home for Imaginary Friends feasting,� said Jim Samples, executive vice president and general manager, Cartoon Network. �The entire holiday was dedicated to this remarkable show from Craig McCracken. In addition to the 12-hour series marathon on air, we sponsored a brand new Foster�s float for the 80th Annual Macy�s Thanksgiving Day Parade. And millions of online fans also got to enjoy our Big Fat Awesome House Party, a dynamic year-long interactive game based on Foster�s Home for Imaginary Friends at CartoonNetwork.com. Thankfully, these promotional efforts appear to have worked extremely well at satisfying Foster�s core audiences and hopefully inspired program sampling from new viewers as well.�
Cartoon Network (CartoonNetwork.com), currently seen in more than 91 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.�s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.
Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.
RATING PERIOD: 11/23/06
SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD). Complete and final data (Live+7) will be available in two weeks. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.
NOTES: All ratings based on Total U.S. Television Universe of 111,400,000 homes.