'NBC SUNDAY NIGHT FOOTBALL' POWERS NBC TO #2 IN NOVEMBER SWEEP
NBC Only Network to Show Year-to-Year Growth vs. Nov. 2005
Seahawks-Broncos Draws 10.9 Overnight
NEW YORK � December 4, 2006 � Powered largely by the success of "NBC Sunday Night Football," NBC finished the November sweep up 15 percent versus last November in the key adults 18-49 demographic, and up 10 percent in viewers, boosting the network to a #2 finish for the month. NBC was the only network to show year-to-year growth in various key ratings categories, including adults 18-49 and total viewers, according to Nielsen Media Research.
NBC's 15 percent growth in adults 18-49 (3.8 vs. 3.3) is the network's biggest year-to-year increase in a major sweep month in more than a decade, excluding Olympics (May 1995). It's the network's biggest gain for a November sweep in People Meter History. In total viewers, NBC's 10 percent gain (10.5 million vs. 9.55 million) is the network's biggest year-to-year increase for a November sweep in People Meter History.
NBC's Sunday November average of a 6.0 in adults 18-49 is the highest rating for any network on any night during the sweep.
Last night's Seattle Seahawks-Denver Broncos matchup drew a 10.9 overnight rating and 17 share, up one percent from last year's Week 13 ABC "Monday Night Football" broadcast (10.8 for Seahawks-Eagles). The 10.9/17 is 31 percent higher than NBC's metered-market on this same night last year (8.3/12 from 8:30-11 p.m.).