or


[01/05/07 - 04:19 PM]
ABC's "Be Ugly '07" Campaign Off to a Strong Start with Successful "Ugly Betty" Marathons on ABC Family and Soapnet
1.2 million viewers on average watched "Betty's" December 31 marathon on ABC Family.

[via press release from ABC]

ABC�s �BE UGLY �07� CAMPAIGN OFF TO A STRONG START WITH SUCCESSFUL �UGLY BETTY� MARATHONS ON ABC FAMILY AND SOAPnet

�Be Ugly �07,� ABC�s pro-social campaign that asks America to resolve to be real, be smart, be passionate, be true to yourself and be ugly, just like �Ugly Betty� in 2007, got off to a strong start with cross network support on ABC Family and SOAPnet.

ABC Family�s �Ugly Betty� marathon on Sunday, Dec. 31 (9:00 a.m. � 7:00 p. m., ET) was the channel�s most-watched off-net scripted series marathon, with 1.2 million Total Viewers. In addition, the marathon ranked No. 2 in its time period with Women 18-34 and No. 3 in Adults 18-49. Versus year-ago time period averages, ABC Family was up by double digits in all key demos, including 25% in HH (1.0 vs. 0.8) and 25% with Adults 18-34 and Adults 18-49 (0.5 vs. 0.4).

SOAPnet rang in the New Year with �Ugly Betty� on Jan. 1 (10:00 a.m. � 8:00 p.m., ET).

�UGLY BETTY� ON ABC

�Ugly Betty� is TV�s No. 1 new comedy of the 2006-07 television season with both Total Viewers and Adults 18-49, and stands as the No. 1 new series this season among Hispanic Viewers watching English language TV. �Ugly Betty� has quickly given ABC a strong foothold during the opening hour on Thursday night, proving to be a self-starter in a very competitive time period and a highly compatible lead-in to �Grey�s Anatomy.� The series is a dominant No. 1 in the hour among Women 18-34, leading second-place CBS by double-digits. �Ugly Betty� has greatly improved the time period for ABC, nearly doubling its year-ago delivery in both Total Viewers and Adults 18-49.

�BE UGLY �07�

�Be Ugly �07� challenges conventional perceptions and stereotypes of real beauty and promotes self esteem and empowerment. For more information go to www.BeUgly07.com.





  [january 2007]  
S
M
T
W
T
F
S
 


· UGLY BETTY (ABC)





most recent ratings | view all posts
[03/05/21 - 10:06 AM]
Thursday's Broadcast Ratings: "Young Sheldon" Tops Viewers, Demos for CBS
The Eye's comedy helps lead a competitive evening in both categories.

[03/04/21 - 10:35 AM]
Wednesday's Broadcast Ratings: "Name That Tune" Puts FOX on Top
The revival's two-episode finale leads the night among adults 18-49.

[03/03/21 - 10:08 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Top Demo Race
The network's flagship drama once again helps lead the night among adults 18-49.

[03/02/21 - 10:16 AM]
Monday's Broadcast Ratings: "The Voice" Returns on Top for NBC
The network leads the night in total viewers, shares the demo crown with FOX.

[03/01/21 - 09:30 AM]
Sunday's Broadcast Ratings: "Golden Globe Awards" Put NBC on Top in Demos
The network holds off the competition among adults 18-49 while CBS is the most-watched broadcaster.

[02/28/21 - 11:35 AM]
Saturday's Broadcast Ratings: ABC, NBC Split Demo Race
Meanwhile, CBS leads the night in total viewers.

[02/27/21 - 11:35 AM]
Friday's Broadcast Ratings: "Shark Tank" Puts ABC in Top in Viewers, Demos
The Alphabet holds off the competition in both categories.

[02/26/21 - 12:48 PM]
Hallmark Channel's "When Calls the Heart" Becomes #1 Most-Watched Scripted Series of 2021
Hallmark Channel spins the numbers for Sunday, February 21.

[02/26/21 - 09:45 AM]
Thursday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The Eye's "Young Sheldon" leads the night in both categories.

[02/25/21 - 09:30 AM]
Wednesday's Broadcast Ratings: FOX, "Name That Tune" Top Demo Race
Plus: NBC's all-repeat lineup leads the night among total viewers.

[02/24/21 - 09:32 AM]
Tuesday's Broadcast Ratings: "This Is Us" Holds Onto Demo Crown for NBC
The network leads the night among adults 18-49 while an all-repeat CBS is the most-watched broadcaster.

[02/23/21 - 01:19 PM]
BET Continues Its Ratings Takeover with Close to 3 Million Total Viewers Tuning in to Tyler Perry's Slate of Engaging Originals During Last Tuesday Night's Television Event
On the heels of the ratings win, BET greenlights season three of "Tyler Perry's The Oval," slated to start production at Tyler Perry Studios in Atlanta later this year.

[02/23/21 - 10:42 AM]
Monday's Broadcast Ratings: "The Bachelor" Leads ABC to Demo Victory
Plus: FOX's dramas top the night among total viewers.

[02/22/21 - 11:51 AM]
Sunday's Broadcast Ratings: ABC, "American Idol" Lead Demo Race
Among total viewers: CBS, "60 Minutes" top the night.

[02/22/21 - 07:01 AM]
"Daughter from Another Mother": Connecting 23 Million Households Through Dramedy
Since launching in January, 23 million households chose to watch the series during its first 28 days.