or


[01/09/07 - 01:04 PM]
Primetime Ratings Report for the Week of January 1, 2007
ABC spins the numbers for the week of January 1-7.

[via press release from ABC]

Primetime Ratings Report For the week of January 1, 2007

ABC Grows by 23% in Total Viewers and by 32% in Adults 18-49 Week to Week, Marking the Network�s Best Numbers in 4 Weeks

Net Airs 5 of the Top 20 TV Programs of the Week in Adults 18-49

ABC�s �Extreme Makeover: Home Edition� Stands as TV�s No. 1 Unscripted Series, Topping Competition Including NBC�s �Grease,� �Apprentice� and �Deal or No Deal�

Opposite Fox�s �Sugar Bowl� College Football Championship Series Game, ABC�s Wednesday Night 8-10pm Comedy Block Premieres with Strong Audience Retention and Delivers Impressive Time Period Improvement

Wednesday from 8-9pm, ABC�s Season Premiere of �According to Jim� Tops NBC�s �Friday Night Lights� by 1 Million Viewers and by 13% in Adults 18-49

Building on its Young Adult Lead-in Against the �Sugar Bowl,� ABC�s Debut of �The Knights of Prosperity� Improves its Wednesday Time Slot by 13% in Viewers And 30% in Adults 18-49, and Takes Second to Fox�s Football Among Men 18-49

Debut Telecast of �In Case of Emergency� Shows Strong Retention of its Lead-in, with ABC�s Best Results in 7 Weeks Wednesday at 9:30pm with Viewers and Young Adults

ABC�s �Ugly Betty� Takes a Strong Second Thursday at 8pm in Viewers and Adults 18-49, Continuing to Win the Hour with Women 18-34 and Women 18-49

Thursday at 9pm, ABC�s Repeat �Grey�s Anatomy� Defeats NBC�s Original Comedies, Posting Solid Week-to-Week Gains Against an Original �C.S.I.�

ABC�s �Extreme Makeover: Home Edition� is the Most-Watched Show Sunday At 8pm, Posting the Series� Top Viewers and Young Adult Results in 6 Weeks

�Desperate Housewives� is Sunday�s No. 1 TV Show in Viewers and Adults 18-49

ABC�s �Brothers & Sisters� Wins Sunday�s 10 O�clock Hour Among Adults 18-49

WEEK No. 16:

During the first week of 2007 (w/o 1/1/07), ABC saw its primetime audience grow by 23% in Total Viewers (8.0 million vs. 6.5 million) and by 32% in Adults 18-49 (2.9/7 vs. 2.2/6) over the prior week, marking its best numbers in 4 weeks � since w/o 12/4/06.

Weekly Rankings: ABC claimed 5 of the week�s Top 20 TV programs among Adults 18-49: �Desperate Housewives� � No. 3, �Extreme Makeover: Home Edition� � No. 7, �Brothers & Sisters� � No. 11, �Grey�s Anatomy SP� � No. 19 and �Grey�s Anatomy� � No. 20. ABC�s �Desperate Housewives� (No. 3) and �Home Edition� (No. 10) also placed among the week�s Top 10 most-watched TV shows. In addition, �Desperate Housewives� stood as the week�s No. 1 TV show with Women 18-34. ABC�s �Extreme Makeover: Home Edition� stood as the week�s No. 1 unscripted series in Viewers and Adults 18-49, outdelivering competition including NBC�s premieres of �Grease� and �The Apprentice� along with multiple editions of �Deal or No Deal.�

Monday

With an overrun of the �Rose Bowl� during the first hour of prime, ABC delivered its second-strongest Monday performance of the season in both Total Viewers (10.1 million) and Adults 18-49 (3.7/9 � tied). The Net took second place in both measures to Fox�s prime coverage of the �Fiesta Bowl,� while winning the night among Women 18-34 (3.5/9), Teens 12-17 (1.8/6) and Kids 2-11 (1.5/6).

�Supernanny� (9:00-10:00 p.m.)

In the 9 o�clock hour, a repeat �Supernanny� took second place among Adults 18-34 (2.4/6) and led the hour among Women 18-34 (3.2/8).

�Supernanny� (10:00-11:00 p.m.)

Building on its lead-in in viewers and young adults, a second special repeat telecast of �Supernanny� also placed second among Adults 18-34 (2.6/7) and won the hour with Women 18-34 (3.6/10).

Tuesday

�America�s Funniest Home Videos� (8:00-9:00 p.m.)

The Tuesday premiere of �America�s Funniest Home Videos,� a repeat telecast of the program, attracted 8.1 million viewers and a 2.7 rating, 7 share among Adults 18-49. The video-clip show delivered the show�s second-largest audience and highest Adults 18-49 rating of the season for an encore telecast. In fact, �Videos� matched it strongest young adult rating for a repeat telecast in over 2 years � since 12/26/04.

� �America�s Funniest Home Videos� won the hour among Teens 12-17 (2.0/7) and Kids 2-11 (2.0/7).

Wednesday

�According to Jim� (8:00-9:00 p.m.)

Opposite Fox�s �Sugar Bowl� (Notre Dame-LSU) college football championship series game, back-to-back episodes of �According to Jim� returned to ABC�s schedule, growing by 8% among Adults 18-49 from the first half-hour to the second half-hour (2.5/7 to 2.7/7) in its season premiere. From 8:00-9:00 p.m., ABC�s �Jim� topped NBC�s �Friday Night Lights� by 1.0 million viewers (7.3 million vs. 6.3 million) and by 13% in Adults 18-49 (2.6/7 vs. 2.3/6).

� In Total Viewers and Adults 18-49, �According to Jim� generated ABC�s best performance in the hour in 7 weeks � since 11/15/06, the night of the �Dancing with the Stars� season finale.

�The Knights of Prosperity� (9:00-9:31 p.m.)

In its debut telecast against the �Sugar Bowl,� ABC�s �The Knights of Prosperity� built on its �According to Jim� lead-in by 11% in Adults 18-49 (3.0/8 vs. 2.7/7) at 9:00 p.m. The new ABC comedy retained 100% of its Total Viewer lead-in (7.2 million). �Knights of Prosperity� took second place in its time period among Men 18-49 (2.7/7), trailing only Fox�s �Sugar Bowl� coverage.

� Compared to ABC�s average in the half-hour since the �fall finale� of �Lost� (on 11/8/06), �The Knights of Prosperity� improved the half-hour for the Net by 13% in Total Viewers (7.2 million vs. 6.4 million) and by 30% in Adults 18-49 (3.0/8 vs. 2.3/6).

� Among Adults 18-49, �Knights� ranks as the fourth-highest-rated half-hour new comedy premiere this season across the broadcast nets (including the early-September comedy debuts on Fox).

�In Case of Emergency� (9:31-10:00 p.m.)

�In Case of Emergency� retained a strong 90% of its Adult 18-49 lead-in, delivering ABC�s biggest audience (6.3 million) and top A18-49 (2.7/7) number in the half-hour in 7 weeks � since 11/15/06.

� Versus ABC�s average in the half-hour since the �fall finale� of �Lost� (on 11/8/06), �In Case of Emergency� improved the half-hour for the Net by 15% in Total Viewers (6.3 million vs. 5.5 million) and by 29% in Adults 18-49 (2.7/7 vs. 2.1/6).

Thursday

�Ugly Betty� (8:00-9:00 p.m.)

ABC�s �Ugly Betty� finished a strong second place during the opening hour on Thursday evening among Total Viewers (11.7 million) and Adults 18-49 (3.7/10), while winning its time period with Women 18-34 (4.3/12). In fact �Betty� has led its hour among its core audience of Women 18-34 on all of the series� regular telecasts. Moreover, �Betty� dominated the hour among Women 18-49, topping second-place NBC by 18% (5.2/13 vs. 4.4/11).

� �Ugly Betty� jumped substantially on the half-hour, increasing by 1.7 million viewers (10.8 million to 12.5 million) and by 24% in Adults 18-49 (3.3/9 to 4.1/10) from start to finish.

�Grey�s Anatomy� (9:00-10:01 p.m.)

Opposite CBS� original �C.S.I.,� ABC's repeat �Grey's Anatomy� held a strong second in the 9 o�clock hour among Total Viewers (10.3 million) and Adults 18-49 (3.8/9). ABC�s repeat �Grey�s� beat out NBC�s original comedies in the hour by 3.7 million viewers and by 15% in Adults 18-49 (�Scrubs�/�30 Rock� = 6.6 million & 3.3/8).

� Although it faced an original �C.S.I.� in the time period this week, �Grey�s� was up from the prior week�s repeat by 2.3 million viewers (10.3 vs. 8.0 million) and by 27% in Adults 18-49 (3.8/9 vs. 3.0/8).

�Grey�s Anatomy SP � 1/4� (10:01-11:00 p.m.)

Despite the decided lead-in advantage coming out of an original �C.S.I.� episode, during the 10 o�clock hour ABC's repeat special airing of �Grey's Anatomy� defeated CBS� original �Shark� by 8% among Adults 18-49 (4.0/10 vs. 3.7/10).

Sunday

Competing against Fox�s high-rated NFL Wild Card Playoff overrun during the opening hour of the night, with its all-entertainment Sunday lineup ABC was the top non-sports network on the night in Total Viewers (13.0 million) and Adults 18-49 (4.8/11). Versus its nearest non-sports competition on the evening, ABC outpaced CBS by 4% in Total Viewers (12.5 million) and NBC by 23% in Adults 18-49 (3.9/9). The Network turned in its strongest Sunday in 6 weeks � since 11/26/06.

� For the 11th time in as many original telecasts this season, ABC�s �Desperate Housewives� stood as Sunday night�s No. 1 TV program in Total Viewers and Adults 18-49.

�Extreme Makeover: Home Edition� (8:00-9:00 p.m.)

ABC�s �Extreme Makeover: Home Edition� was the most-watched TV show during the 8 o�clock hour (13.4 million) and finished a solid second in Adults 18-49 to NFL-fueled Fox (5.1/11 vs. 5.5/13). Versus its unscripted competition in the time period, �Home Edition� beat the opening hour of NBC�s

series debut of �Grease� (11.6 million & 4.3/10) by 1.8 million viewers and by 19% in Adults 18-49.

� ABC�s �Home Edition� stood as the No. 1 unscripted program on Sunday night in Total Viewers (13.4 million) and Adults 18-49 (5.1/11), pacing well ahead of both NBC�s �Grease: You�re the One that I Want� (11.5 million & 4.3/10 from 8:01-9:30 p.m.) and �The Apprentice� (9.1 million & 4.1/10 from 9:30-11:00 p.m.).

� Among Total Viewers and Adults 18-49, �Home Edition� posted its strongest performance in 6 weeks � since 11/26/06.

�Desperate Housewives� (9:00-10:01 p.m.)

The No. 1 TV program of the night, ABC�s �Desperate Housewives� dominated the 9 o�clock hour, beating its closest competition by 4.6 million viewers (18.7 million vs. 14.1 million � CBS) and by 59% in Adults 18-49 (7.3/16 vs. 4.6/10 � Fox).

�Brothers & Sisters� (10:01-11:00 p.m.)

ABC�s �Brothers & Sisters� won the 10 o�clock hour in the key Adult 18-49 sales demographic (4.5/11), defeating CBS� �Without a Trace� by 22% (3.7/9) and the final hour of NBC�s �The Apprentice� season premiere by 5% (4.3/11).

� �Brothers & Sisters� was up sharply from its most recent original telecast (on 12/10/06), growing by 1.5 million viewers (11.9 million vs. 10.4 million) and by 15% in Adults 18-49 (4.5/11 vs. 3.9/10).

Source: Nielsen Media Research, NTI and NHTI (Live+SD or Most Current), week of 1/1/07, or as dated.





  [january 2007]  
S
M
T
W
T
F
S
 


· 30 ROCK (NBC)
· ACCORDING TO JIM (ABC)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· APPRENTICE, THE (NBC)
· BROTHERS & SISTERS (ABC)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· DANCING WITH THE STARS (ABC)
· DEAL OR NO DEAL (CNBC)
· DESPERATE HOUSEWIVES (ABC)
· EXTREME MAKEOVER: HOME EDITION (HGTV)
· FRIDAY NIGHT LIGHTS (DIRECTV)
· GREASE: YOU'RE THE ONE THAT I WANT (NBC)
· GREY'S ANATOMY (ABC)
· IN CASE OF EMERGENCY (ABC)
· KNIGHTS OF PROSPERITY, THE (ABC)
· LOST (ABC)
· SCRUBS (ABC)
· SHARK (CBS)
· SUPERNANNY (LIFETIME)
· UGLY BETTY (ABC)
· WITHOUT A TRACE (CBS)





most recent ratings | view all posts
[03/15/24 - 09:30 AM]
ABC's "Will Trent" Grows to New Series High in Total Viewers
The series catapulted by +219% among Adults 18-49 (1.15 rating vs. 0.36 rating) after seven days of multiplatform viewing and increased by +4.19 million Total Viewers (9.02 million vs. 4.83 million) over its initial Live+Same Day average.

[03/14/24 - 12:02 PM]
"Tamron Hall" Grows Week to Week by Double Digits in Women 25-54 and 18-49
"Tamron Hall" scored its best performance since May in Women 18-49 and hit an 8-week high in Women 25-54.

[03/14/24 - 11:30 AM]
Season Premiere of ABC's "The Bachelor" Marks Series' Strongest Multiplatform Telecast in Nearly 3 Years
The season premiere shot up more than 5 times over its initial Live+Same Day rating among Adults 18-49, skyrocketing by +432% after 35 days of multiplatform viewing to score its biggest delayed-viewing increase ever.

[03/12/24 - 03:36 PM]
ESPN Platforms Wrap Up Successful Women's College Basketball Regular Season Slate
The 2023-24 regular season averaged 476,000 viewers across games on ESPN and ABC.

[03/12/24 - 09:56 AM]
Netflix Top 10 Week of Mar. 4: "Damsel" and "The Gentlemen" Take the Top Spots
"Avatar: The Last Airbender," which was recently renewed for two more seasons, held strong in second place with 9.1M views as the social fandom continues to heat up.

[03/11/24 - 04:30 PM]
Earlier Start Time Propels "The Oscars" on ABC to Hit 4-Year High in Viewers
Starting one hour earlier than usual, the 96th Oscars on ABC drew an average audience of 19.5 million Total Viewers and scored a 3.81 rating among Adults 18-49 based on Fast National Live+Same Day program data.

[03/11/24 - 11:52 AM]
"Rock the Block" Season Premiere Delivers Triple-Digit Ratings Gains for HGTV on Monday, March 4
The episode, which attracted 3.9 million total viewers, posted an impressive 104 percent lift from the prior six-week average and a 66 percent increase over year-ago levels.

[03/08/24 - 01:32 PM]
ABC News' Special Coverage of the 2024 State of the Union Address and Super Tuesday Wins in Total Viewers Among All Broadcast Television
ABC News' coverage of the State of the Union address was up +14% from the prior year in Total Viewers.

[03/07/24 - 08:00 AM]
"BMF" Season Three Premiere Delivers 5.1 Million Multiplatform Viewers for Starz
The third season, which premiered on Friday, March 1, achieved a series high growing season over season by 25%.

[03/06/24 - 02:30 PM]
"Tamron Hall" Hits 4-Week High in Households and Total Viewers
During the week of February 19, "Tamron Hall" improved week to week in Households (+6% - 0.68 vs. 0.64), Total Viewers (+9% - 1.008 million vs. 928,000) and Women 25-54 (+1% - 141,000 vs. 139,000).

[03/06/24 - 09:00 AM]
FX's "Shogun" Premiere Breaks Records with 9 Million Views Globally on Hulu and Disney+
Domestically, "Shogun" is the No. 1 FX premiere on Hulu, just ahead of "The Bear" Season 2, aided by viewership from Hulu on Disney+.

[03/05/24 - 04:30 PM]
ABC's "Abbott Elementary" Catapults More Than 5 Times Over Live+Same Day Among Adults 18-49
"Abbott Elementary" also picked up an additional +3.13 million Total Viewers after three days of cross-platform viewing (5.46 million vs. 2.33 million).

[03/05/24 - 03:31 PM]
ABC's "The Bachelor" Hits Its Strongest Multiplatform Telecast in Nearly 2 Years
"The Bachelor" tripled its initial Live+Same Day rating among Adults 18-49, skyrocketing by +197% after just three days of multiplatform viewing (0.62 rating to 1.84 rating).

[03/05/24 - 09:14 AM]
Netflix Top 10 Week of Feb. 26: "Avatar: The Last Airbender" Holds Onto #1; "Code 8: Part II" Debuts on Top
Cupid kept his hold on the English TV List, with Season 6 of fan-favorite dating experiment "Love Is Blind" claiming #2 (5.1M views) and "One Day," the limited series adapted from David Nicholls' beloved romance novel, taking #3 (4.8M views).

[03/05/24 - 09:09 AM]
CBS Wins Monday Night For Fourth Consecutive Week with #1 Show of the Night, "NCIS"
"NCIS" averaged 6.81 million viewers, retaining nearly 100% of its week ago average.