[01/22/07 - 01:30 PM]
Fast Facts for Sunday, January 21, 2007 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Sunday, January 21.

[via press release from ABC]

Fast Facts for Sunday, January 21, 2007 (Based on Fast Affiliate Ratings)

Against CBS� NFL AFC Championship Game, ABC Takes a Strong Second Place in Viewers and Young Adults, with its Second-Strongest Sunday in the Past 8 Weeks

Marking its Top Numbers in 6 Weeks, ABC�s �America�s Funniest Home Videos� Defeats NBC�s �Deal or No Deal� Among Adults 18-49 in the 7 O�clock Hour

Sunday�s No. 1 Unscripted Series, ABC�s �Home Edition� Dominates NBC�s �Grease� During the 8 O�clock Hour, Growing Week to Week with Viewers and Young Adults

ABC�s �Desperate Housewives� Overshadows its Non-Football Competition at 9pm, Up from its Prior Week in Viewers with its Top Women 18-34 Rating Since November

In the 10 O�clock Hour, ABC�s �Brothers & Sisters� Topples NBC�s �Crossing Jordan� In Viewers and Young Adults, with the Series� Best Young Women Ratings in 9 Weeks

Sunday Primetime (7:00-11:00 p.m.)

Up against CBS� broadcast of the NFL AFC Championship Game (Patriots-Colts), ABC took a strong second on Sunday in viewers and young adults. ABC outdelivered third-place NBC by 4.6 million viewers (12.5 million vs. 7.9 million) and by 81% in Adults 18-49 (4.7/10 vs. 2.6/6).

� Despite facing the divisional Championship NFL game, ABC was up from the prior Sunday in both Total Viewers and Adults 18-49 (11.9 million and 4.5/10 on 1/14/07). In fact ABC posted its second-highest-rated Sunday in the past 8 weeks �since 11/26/06.

�America�s Funniest Home Videos� (7:00-8:00 p.m.)

At 7:00 p.m., ABC�s �America�s Funniest Home Videos� took second to CBS� NFL coverage in Adults 18-49, beating NBC�s �Deal or No Deal� in the hour (2.5/6 vs. 2.4/6).

� In Total Viewers (8.4 million) and Adults 18-49 (2.5/6), �America�s Funniest Home Videos� marked its top numbers in the time period in 6 weeks � since 12/10/06.

�Extreme Makeover: Home Edition� (8:00-9:00 p.m.)

Sunday�s No. 1 unscripted series, ABC�s �Extreme Makeover: Home Edition� overshadowed its unscripted competition during the 8 o�clock hour. �Home Edition� widened its winning advantage over NBC�s �Grease: You�re the One that I Want� to 4.5 million viewers (12.6 million vs. 8.1 million) and 71% in Adults 18-49 (4.8/10 vs. 2.8/6).

� ABC�s �Home Edition� was up by 1.7 million viewers and by 20% in Adults 18-49 over the prior week (10.9 million and 4.0/9 on 1/14/07).

�Desperate Housewives� (9:00-10:00 p.m.)

ABC�s �Desperate Housewives� dominated its non-football competition at 9:00 p.m., outdistancing NBC�s �The Apprentice� by 10.2 million viewers (17.1 million vs. 6.9 million) and by 136% in Adults 18-49 (6.6/13 vs. 2.8/6).

� Facing stiff competition, �Desperate Housewives� grew its overall audience from the prior week (17.1 million vs. 16.8 million) and posted its highest rating since November with Women 18-34 (8.4/19) � since 11/26/06.

�Brothers & Sisters� (10:00-11:00 p.m.)

ABC�s �Brothers & Sisters� towered over its NBC drama competition during the 10 o�clock hour, outperforming �Crossing Jordan� by 4.3 million viewers (11.9 million vs. 7.6 million) and by 92% in Adults 18-49 (4.6/11 vs. 2.4/6).

� �Brothers & Sisters� garnered its top ratings in 9 weeks among Women 18-34 (5.4/13) and Women 18-49 (6.8/15) � since 11/19/06.

Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD), 1/21/07

  [january 2007]  


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