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[02/07/07 - 09:56 PM]
Hallmark Channel's "Commercials" Stomp "Puppies" During Superbowl Halftime Special
The Hallmark Channel spins the numbers for Sunday, February 4.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL�S �COMMERCIALS� STOMP �PUPPIES� DURING SUPERBOWL HALFTIME SPECIAL

For audiences looking for a break from soggy Colts and Bears during the Superbowl Sunday halftime (Feb. 4, 8:07-8:35 PM, ET), Hallmark Channel�s original special, �From the Heart � Favorite Commercials From Hallmark Cards,� really delivered with a .7 average household rating and 507,000 households.

The special, which featured commercials and cards, stomped puppies and skated over much of the competition landing in the Top 10 in the time period among all ad-supported cable networks.

Additionally, �From the Heart� was viewed by nearly 1 million unduplicated viewers P2+.

Source: Nielsen Media Research, 2/4/07





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