[02/07/07 - 10:44 AM]
USA Continues #1 Streak
USA spins the numbers for the week of January 29-February 4.

[via press release from USA]



NEW YORK, NY- February 6, 2007 - USA was the #1 ranked network in basic cable prime for the fifth week of 1Q07 among key demos, with a 2.2 household rating and an average of 1.1 in million P18-49, 1.2 million in P25-54, and 2.7 million total viewers.

USA won the week by once again ranking as the #1 network in basic cable prime on each night its original series aired, delivering more P25-54 than any other network on Monday courtesy of WWE MONDAY NIGHT RAW, on Thursday with NASHVILLE STAR, and on Friday with the combination of MONK and PSYCH.

� WWE MONDAY NIGHT RAW delivered more than 2.8 million in P18-49 for the third week in a row to dominate Monday night in basic cable once again. With an average of 2.8 million in P18-49 and 2.6 million in P25-54, WWE telecasts easily took the top positions on Monday night in both key demos. USA was the #1 basic cable network on Monday night among all key demos (households, P18-34, P18-49, P25-54 and total viewers),

� USA's MONK Season 5.5 Episode 3 was the highest rated and most watched program on Friday night among households (3.7 rating), P18-49 (1.8 million), P25-54 (2.1 million), and total viewers (5.2 million). MONK was the only program to average over two million viewers in the key P25-54 demo on Friday.

� PSYCH delivered its strongest episode of the winter season yet on Friday among P18-34 (0.7 million), P18-49 (1.7 million), P25-54 (1.9 million), and total viewers (3.8 million), PSYCH saw gains from last week in all key demos, with a significant 11% jump in P25-54. USA's PSYCH was the #1 program in basic cable on Friday night among P18-34.

� With 2.1 million and 1.9 million in P25-54 respectively, USA's MONK and PSYCH were the top two programs in basic cable on Friday night among key demos P18-49 and P25-54, as well as among total viewers. With MONK and PSYCH, USA was the #1 network in basic cable prime on Friday among households, P18-49, P25-54, and total viewers.

*Please note: all data is Live+SD unless otherwise noted.

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 basic cable network across the board in 2006, USA Network is seen in 90 million U.S. homes. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

  [february 2007]  


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