or


[02/13/07 - 03:35 PM]
Gilmore Girls, Geeks and Grapplers Give the CW Year-To-Year Gains Over UPN and the WB
The CW spins the numbers for the week of February 5-11.

[via press release from The CW]

"GILMORE GIRLS," GEEKS AND GRAPPLERS GIVE THE CW YEAR-TO-YEAR GAINS OVER UPN AND THE WB

This Season, The CW Out-Delivers Both UPN and WB in Target Women 18-34

"Gilmore Girls" Matches Season Highs in Women 18-34; "Beauty and The Geek" Hits Best Ratings Since Premiere; "SmackDown" Powers to Season Best in Target Demos

"Gilmore Girls" and "Beauty and The Geek" Rank Second in Their Time Periods in Target Demos

"SmackDown" Wins Friday for The CW in Men 18-34

February 13, 2007 (Burbank, California) - With "Gilmore Girls" matching its season highs in women 18-34, "Beauty and The Geek" delivering its best ratings since its premiere and "Smackdown" reaching new season highs in adults and men 18-34, The CW this week improved over UPN a year ago by 23% in adults 18-34 (1.6/4), 43% in women 18-34 (2.0/5), 18% in adults 18-49 (1.3/3), 33% in women 18-49 (1.6/4) and 15% in viewers (3.4mil), for the week ending Feb. 11, 2007. The CW this week is on par with The WB in adults and women 18-34.

his season (through Sunday 2/11/07), The CW is out-performing both UPN and The WB a year ago in the target demo of women 18-34 (1.9/5, 6% over both UPN and WB). In adults 18-34, The CW (1.5/4) is also posting season-to-season gains over The WB last year by 7% and matches UPN, which only programmed 10 hours per week.

Through 11 days of the Feb Sweep, The CW has improved over UPN of 7% in adults 18-34 (1.5/4) and 21% in women 18-34 (1.7/4). The CW is on pace the WB in adults 18-34.

Nightly Highlights for Week Ending Feb. 11, 2007:

TUESDAY

"Gilmore Girls" continued to surge during the second half of the season, posting another season high in women 18-34 (4.1/10-tie).

"Gilmore Girls" ranked second in the hour among The CW's target demos of adults 18-34 (2.5/7) and women 18-34 (4.1/10), behind only "American Idol."

Compared to an original episode last year on The WB, "Gilmore Girls" posted gains of 8% in women 18-34 (4.1/10 vs. 3.8/9).

Overall, The CW ranked second on Tuesday night among women 18-34 (3.1/7), and beat ABC and NBC from 8:00-10:00 p.m. in adults 18-34 (2.0/5).

WEDNESDAY

"Beauty and The Geek" climbed to its best ratings since the two-hour premiere (1/3/07) in adults 18-34 (2.5/7), women 18-34 (3.3/9), adults 18-49 (2.0/5-tie) and women 18-49 (2.4/6) and viewers (4.2mil). This also marks this cycle's best ratings in the 8:00 p.m. hour in adults 18-34 (tie), women 18-34, adults 18-49 (tie) and women 18-49 (tie).

"Beauty and The Geek" ranked second in the hour in the target demos of adults 18-34 and women 18-34, behind only Fox.

"Beauty and The Geek" continued to build momentum with another week of increases, improving over last week by 4% in adults 18-34, 10% in women 18-34, 5% in adults 18-49, 9% in women 18-49 and 11% in viewers.

Last night's "Beauty and The Geek" also scored dramatic growth at 8:30 p.m., improving at the second half hour by 33% in adults 18-34, 23% in women 18-34, 29% in adults 18-49, 23% in women 18-49 and 21% in viewers.

"One Tree Hill" posted double-digit gains versus its previous original episode (1/24/07), including 27% in adults 18-34 (1.9/5), 23% in women 18-34 (2.7/6), 30% in adults 18-49 (1.3/3), 21% in women 18-49 (1.7/4) and 23% in viewers (2.7mil).

The CW's Wednesday line-up scored double- and triple-digit gains over UPN and The WB the same night a year ago (2/8/06). Compared to UPN, The CW was up 214% in adults 18-34 (2.2/6), 275% in women 18-34 (3.0/7), 129% in adults 18-49 (1.6/4), 200% in women 18-49 (2.1/5) and 99% in viewers (3.5mil). Versus The WB, The CW improved 38% in adults 18-34, 43% in women 18-34, 23% in adults 18-49, 31% in women 18-49 and 24% in viewers.

FRIDAY

The CW's "Friday Night SmackDown" climbed to its best performance of the season in the target demos of adults 18-34 (1.9/7) and men 18-34 (2.3/9). "SmackDown" also matched its season highs in women 18-34 (1.4/5)

"SmackDown" also led The CW to a Friday night win among men 18-34 and all teen categories.

Compared to last week, "SmackDown" improved 12% in adults 18-34 and 10% in men 18-34. "SmackDown" also saw a 17% increase over last week in women 18-34.





  [february 2007]  
S
M
T
W
T
F
S
    


· AMERICAN IDOL (ABC)
· BEAUTY AND THE GEEK (CW)
· GILMORE GIRLS (CW)
· ONE TREE HILL (CW)
· WWE SMACKDOWN (USA)





most recent ratings | view all posts
[04/01/25 - 03:01 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 25-54 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" saw double-digit increases on the previous week in Adults 25-54 and Adults 18-49.

[04/01/25 - 12:01 PM]
Netflix Top 10 Week of March 24: "Adolescence" Drives the Conversation with Another Week at No. 1
Plus, fans were determined to crack the case in "The Residence," the Uzo Aduba-starring whodunit, which held strong at No. 2 in English TV (8.8 million views).

[04/01/25 - 10:30 AM]
10 CBS Series Deliver 10 Million or More Viewers in Live+35 Multiplatform Viewing
Three other series generated nearly 8 million or more viewers with 35 days of multiplatform viewership.

[03/31/25 - 11:03 AM]
"When Calls the Heart" Wraps Season 12 as #1 Most-Watched Program on Entertainment Cable This Year To-Date
"'When Calls the Heart' delivers the charm, warmth, and community of Hallmark's signature storytelling, and we're pleased that the series continues to drive stellar ratings after 12 seasons and counting," said Samantha DiPippo.

[03/28/25 - 02:26 PM]
Universal Pictures' Global Cinematic Event "Wicked" Debuts as Streaming's #1 Film
Per preliminary Nielsen data, "Wicked" is the #1 film across all of streaming with 882 million minutes viewed for the week of March 17-23.

[03/28/25 - 02:22 PM]
ESPN's Exclusive Coverage of Milwaukee Brewers vs. New York Yankees Game on March 27 Generated Largest National Opening Day Audience in Seven Years
The Brewers vs. Yankees game averaged 1.93 million viewers, peaking with 2.23 million viewers.

[03/27/25 - 11:00 AM]
"Survivor" Hits Broadcast and Live Streaming Season Highs
The telecast averaged 4.50 million broadcast viewers up +7% from its season-to-date average, and up +13% from its season-to-date average live streaming on Paramount+.

[03/25/25 - 03:24 PM]
ESPN Platforms Scores Second Most-Watched First and Second Rounds of the NCAA Women's Tournament on Record
Through two rounds, the 2025 Women's Division I Basketball Tournament is averaging 602,000 viewers, the second-highest audience through this point since 2009.

[03/25/25 - 12:01 PM]
Netflix Top 10 Week of March 17: "Adolescence" Grips Viewers for Second Week at No. 1
Checking in at No. 2 on the English TV list was "The Residence," the latest series from Shondaland; the screwball whodunit racked up 6.4 million views.

[03/25/25 - 11:01 AM]
Investigation Discovery's "A Body in the Snow: The Trial of Karen Read" Reaches More Than 6.3 Million Viewers Across Linear and Streaming
In its time period, the series helped ID rank as the #2 non-sports/news cable net among W25-54, averaging a .47 W25-54 L3 rating and increasing the time period's ratings by +58%.

[03/21/25 - 01:30 PM]
"Live with Kelly and Mark" Grows Remarkably in All Key Measures During Show's Festive Post-Oscars Week
The annual Monday morning post-Oscars show from the famed Dolby Theatre in Hollywood scored 2.650 million Total Viewers and was the show's second most-watched telecast of the entire season.

[03/21/25 - 10:10 AM]
"Opry 100: A Live Celebration" Drew 5.3 Million Viewers Wednesday Night Across NBC and Peacock
It was the most-watched program of the night among all the broadcast networks against mostly original programming.

[03/18/25 - 02:02 PM]
ESPN Earns Event Record Viewership for Formula 1 Australian Grand Prix
ESPN's live telecast of the Formula 1 Australian Grand Prix this past weekend drew an average of 1.1 million viewers, the largest U.S. television audience ever for the event.

[03/18/25 - 12:01 PM]
Netflix Top 10 Week of March 10: "The Electric State" Energizes, "Adolescence" Excels in This Week's Top 10
Viewers also sought laughs from the Mindy Kaling comedy "Running Point" - starring Kate Hudson and set to return for Season 2 - which scored the No. 2 spot in English TV (6 million views).

[03/18/25 - 10:49 AM]
NBA on ABC Regular Season Viewership Up Double-Digits From Last Year
The "NBA Saturday Primetime on ABC" series won the night among all viewers seven out of 10 times, and among viewers younger than 50 eight out of ten times.