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[02/20/07 - 10:43 AM]
TV Land Myths and Legends Scores with Viewers
The newcomer averaged 819,000 viewers for its inaugural six-week run.

[via press release from TV Land]

TV Land Myths and Legends Scores With Viewers

Network Garners Double-Digit Gains in Rating, Delivery and Total Viewers for Series' Six-Week Run

NEW YORK, Feb. 20 -- TV Land's newest original series, TV Land Myths and Legends, was a huge hit with viewers, scoring double-digit gains in demo rating, delivery and total viewers for its debut season. Over the last six weeks, the series, which premiered on Wednesday, January 10 at 10 p.m. ET/PT, took a look at the most compelling and intriguing stories in Hollywood. From delving into the secret of which of Carly Simon's former lovers inspired her hit song "You're So Vain", to the munchkin mystery in The Wizard of Oz, to whether Barry Williams was really high during an episode of The Brady Bunch -- this six-part series went behind-the-scenes to investigate Hollywood's most fabled myths and legends.

According to Nielsen Media Research, over the series' six week run (1/10-2/14/07), it averaged 819,000 total viewers, up +54% over last year. It posted a 0.4/445,000 among its core A25-54 demo over last year, an increase of +33% in rating and +76% in delivery. Among Boomers (Adults 40-54), TV Land Myths and Legends scored triple digit increases, posting a 0.6/319,000, up +100% in rating and +102% in delivery over last year. TV Land Myths and Legends features original interviews, archival clips and appearances by celebrities -- many of whom had a direct connection to these legendary stories. Each episode explores extraordinary tales about Hollywood's most memorable stars, TV shows, films and music. The series examines the origin of these myths and rumors -- shedding light on some of pop culture's darkest mysteries. Produced by Gay Rosenthal Productions (Behind the Music and Little People, Big World), the series' Executive Producers are Gay Rosenthal, Paul Barrosse and Sal Maniaci and Co-Executive Producer is Nicholas Caprio.

About TV Land

Now seen in over 88 million U.S. homes, TV Land is a division of MTV Networks. TV Land's program mix features original programming, popular dramas, sitcoms, westerns, Retromercials and a TV-referential interstitial environment, all programmed to superserve Baby Boomers -- the first generation of Americans to grow up watching television. TV Land Productions was created in 2003 to develop original programming that complements the network's successful acquired programming slate. TV Land Productions has produced The TV Land Awards Show (March 2003, 2004, 2005 and 2006) and Chasing Farrah (Spring 2005). In 2006, TV Land premiered several original productions including Generation Boom, I Pity The Fool starring Mr. T and Sit Down Comedy with David Steinberg. The network features all-time Classic hits like All in the Family, M*A*S*H, I Love Lucy, The Andy Griffith Show and Bonanza.

MTV Networks, a division of Viacom International Inc. (NYSE: VIA, VIA.B), owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, mtvU, VHI, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, MTV INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 12 digital services, all of which are trademarks of MTV Networks. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

SOURCE TV Land





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