HALLMARK CHANNEL RECEIVES A WHOLE LOTTA LOVE FROM VIEWERS WHO TUNED IN TO MAKE IT THE HIGHEST-EVER-RATED FEBRUARY FOR THE NETWORK
Hallmark Channel�s �Whole Lotta Love�-themed month featuring an entire month of romantic films and the premiere of the Hallmark Original Movie �Love is a Four Letter Word� gave the network its highest-ever-rated February in history among Prime Time HH and key women demo delivery.
In February �07, Hallmark Channel delivered its highest-ever February with a 1.1 HH rating and 821,000 homes in Prime Time, ranking tenth among all ad-supported cable networks. Hallmark Channel also experienced its highest-ever delivery in February among key female demos, attracting 196,000 W25-54, and ranking #8 for W25-54 rating in Prime Time.
The network averaged 1,095,000 total viewers P2+ making it the most-watched February Prime Time in network history (a +10% increased over Feb. �06).
The premiere of Hallmark Channel�s original movie, �Love Is a Four Letter Word,� Saturday, February 3 (9-11 p.m., ET/PT), delivered a 2.0 HH rating with 1,488,000 households ranking it third in its time period among household ratings. In addition, it was viewed by 3.0 million unduplicated viewers 2+.
Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of over 76 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation�s leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel.
Source: Nielsen Media Research, 1/29-2/25/07