[02/28/07 - 11:44 AM]
USA Tops February Ratings
USA spins the numbers for the month of February.

[via press release from USA]



NEW YORK, NY- February 27, 2007 - USA was the #1 network in basic cable prime for the month of February 2007 among all key demos with 2.2 household rating, 1.1 million in P18-49, 1.2 million in P25-54, and 2.7 million total viewers.

For the month of February, USA was the most watched network on every night its original series aired -- #1 on Mondays with WWE MONDAY NIGHT RAW, #1 on Thursdays with NASHVILLE STAR, and #1 on Fridays with MONK and PSYCH. USA dominated the basic cable prime rankings of the top twenty P25-54 telecasts of February 2007.

� WWE MONDAY NIGHT RAW flexed its muscle as the #1 entertainment program in basic cable prime for February 2007 in P25-54.

� With the strong combination of MONK and PSYCH, USA had the two top programs on Friday night in February with an average of 2.2 million and 1.8 million in P25-54 respectively in original episodes. MONK and PSYCH were also the top two scripted originals for the entire month.

� USA original series NASHVILLE STAR continually ranked as one of the top basic cable programs with 1.1 million in P25-54. It was also the top regularly-scheduled program on Thursday night P25-54.

� The 131st WESTMINSTER KENNEL CLUB DOG SHOW had an increase of 3% in total viewers over last year. Night two helped USA to become #1 on Tuesdays for the month among P25-54.

� Compared to last February USA was up 1% in P25-54, 3% in P18-49, 8% in P 18-34, 6% in total viewers and 4% total households.

*Please note: all Feb 2007 data is a blend of Live+7 data when available with Live+Same data.

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 basic cable network across the board in 2006, USA Network is seen in 90 million U.S. homes. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

  [february 2007]  


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