or


[03/01/07 - 11:29 AM]
CBS Wins February Sweep in Viewers and Adults 25-54
CBS spins the numbers for the February sweeps period.

[via press release from CBS]

CBS WINS FEBRUARY SWEEP IN VIEWERS AND ADULTS 25-54

America's Most Watched Network Has Won 12th of the Last 14 Major Sweep Periods

"Rules of Engagement" Premieres in February and Emerges as the Season's No.1 Comedy in Viewers and Key Demographics

CBS placed first in the February 2007 sweep in viewers and adults 25-54 and a strong second in adults 18-49, according to Nielsen live plus same day ratings for the period of Feb. 1-28.

CBS's February victory in viewers is the Network's 12th out of the last 14 major sweep periods while the win in adults 25-54 marks CBS's first in that demographic in a February sweep since 1998.

The Network's February victories were paced by SUPER BOWL XLI, which garnered the third largest audience in television history, THE 49TH ANNUAL GRAMMY AWARDS, which posted the award show's highest deliveries in three years, the premiere of the new comedy RULES OF ENGAGEMENT, which emerged as the season's No. 1 new comedy and season high deliveries in viewers and key demographics by TWO AND A HALF MEN and CSI: MIAMI. CBS posted its three highest rated Mondays of the season during the month.

Additionally, CSI: NY topped "Lost" in viewers in all four of their head-to-head matchups, SHARK continued to beat "ER" in viewers while narrowing the gap in key demographics to its closest margins ever; and NCIS and CRIMINAL MINDS maintained solid ratings opposite "American Idol."

CBS's February Sweep Highlights:

? CBS's coverage of SUPER BOWL XLI averaged 93.18 million viewers, ranking it third in broadcast history behind only the finale of "M*A*S*H" (105.97m) on Feb. 28, 1983 and the 1996 Super Bowl (94.08m).

? THE 49th ANNUAL GRAMMY AWARDS posted a 12.1/19 in households with 20.06m viewers, 9.2/20 in adults 25-54, 8.3/20 in adults 18-49 and 7.6/19 in adults 18-34. This is the GRAMMY AWARDS' best deliveries in households, viewers, adults 18-49 and adults 25-54 since 2004.

? The series premiere of CBS's new comedy RULES OF ENGAGEMENT RULES OF ENGAGEMENT placed first in households (9.7/14) and viewers (14.84m) and second in adults 25-54 (6.3/13) and adults 18-49 (5.2/12). These represent CBS's best deliveries in the 9:30-10:00 PM time period this season in viewers, households adults 18-49 and adults 25-54.

--The second episode of RULES OF ENGAGEMENT (8.6/12, 13.43m) held 100% of its TWO AND A HALF MEN lead-in among adults 18-49 (4.9/11) and 97% of adults 25-54 lead-in (6.0/13 from 6.2/13). RULES OF ENGAGEMENT retained 90% of viewers (from 14.84m), 95% of adults 25-54 (from 6.3/13) and 94% on adults 18-49 (from 5.2/12) from its premiere.

--The third episode of RULES OF ENGAGEMENT was first in households (8.9/13), in a virtual tie for first in viewers (13.94m, -0.02m behind NBC), second in adults 25-54 (6.1/13) and posted a 4.9/11 in adults 18-49. Compared to second episode, RULES was up +3% in households, +2% in adults 25-54, retained 100% of the prior week's adults 18-49 delivery and added +510,000 viewers.

--RULES OF ENGAGEMENT now ranks as the season's top new comedy in viewers and key demographics.

? On Feb. 5, HOW I MET YOUR MOTHER posted season highs in viewers (10.61m), adults 18-34 (3.2/09) and adults 18-49 (3.9/10).

? Also on Feb. 5, TWO AND A HALF MEN achieved season high ratings in households (11.2/16), viewers (17.68m), adults 25-54 (7.1/15) and adults 18-49 (5.8/13).

? On Feb. 12, CSI: MIAMI achieved season highs in households (12.7/21), viewers (19.90m), adults 25-54 (8.0/19) and adults 18-49 (6.5/17).

? CSI: NY topped "Lost" in viewers in their four head-to-head matchups this month.

? NCIS (10.0/15, 15.90m) and CRIMINAL MINDS (9.7/14, 15.20m) were strong second place performers opposite "American Idol."

? SURVIVOR: FIJI premiered with time period victories in households, viewers and key demographics opposite ABC's "Ugly Betty" and NBC comedies "Scrubs" and "30 Rock." The premiere was SURVIVOR's best Thursday viewer delivery and highest ratings in both adults 18-49 and adults 25-54 since Sept. 28.

? The Feb. 15 episode of SHARK won its time period in viewers for the fifth consecutive week, matched its best first-run adults 18-49 delivery (4.4/12) and delivered its second largest audience (15.12m) to date. On Feb. 22, SHARK finished in its closest competitive position to a first-run "ER" in adults 18-49 (-0.2 rtg pts). SHARK started the season -2.7 rating points behind "ER" in adults 18-49.





  [march 2007]  
S
M
T
W
T
F
S
    


· 30 ROCK (NBC)
· AMERICAN IDOL (FOX)
· CRIMINAL MINDS (CBS)
· CSI: MIAMI (CBS)
· CSI: NEW YORK (CBS)
· ER (NBC)
· HOW I MET YOUR MOTHER (CBS)
· LOST (ABC)
· NCIS (CBS)
· RULES OF ENGAGEMENT (CBS)
· SCRUBS (ABC)
· SHARK (CBS)
· SURVIVOR (CBS)
· TWO AND A HALF MEN (CBS)
· UGLY BETTY (ABC)





most recent ratings | view all posts
[08/30/15 - 08:36 AM]
Saturday's Broadcast Ratings: CBS Rides NFL Preseason to Another Victory
Coverage of the Seahawks and the Chargers tops the charts in both total viewers and adults 18-49.

[08/30/15 - 08:31 AM]
Encore of "Saturday Night Live" Matches the Show's Highest Metered-Market Household Rating in 10 Weeks
NBC spins the numbers for Saturday, August 29.

[08/29/15 - 08:37 AM]
Friday's Broadcast Ratings: CBS Climbs to Top Spot with NFL Preseason
Coverage of the Lions at the Jaguars leads the night among total viewers and adults 18-49.

[08/29/15 - 08:34 AM]
Encore of "America's Got Talent" Ties for #2 in Its Time Period Among the Big 4 Networks in Men 18-34 and Men 18-49
NBC spins the numbers for Friday, August 28.

[08/28/15 - 08:47 AM]
"Food Fighters" Matches Its Season High in 18-49
NBC spins the numbers for Thursday, August 27.

[08/28/15 - 08:38 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Continue Win Streak for CBS
The Eye has won the past 11 Thursdays among total viewers and adults 18-49.

[08/27/15 - 11:09 AM]
Jimmy Fallon Tops His Broadcast Competition for the Late-Night Ratings Week of Aug. 17-21 in All Key Categories
NBC spins the late-night numbers for the week of August 17-21.

[08/27/15 - 08:53 AM]
"The Carmichael Show" Is the Most-Watched Summer Comedy Debut Since 2007, Wins the Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, August 26.

[08/27/15 - 08:43 AM]
Wednesday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
"America's Got Talent" is the most-watched series while "Big Brother" leads the adults 18-49 race.

[08/26/15 - 08:42 AM]
NBC Wins Tuesday Among the Big 4 in All Key Measures, Sweeps Six of Six Half-Hours Among Those Nets in Adults 18-49
NBC spins the numbers for Tuesday, August 25.

[08/26/15 - 08:27 AM]
Tuesday's Broadcast Ratings: NBC Tops Viewers, Demos for Sixth Consecutive Week
"America's Got Talent" paves the way for another victory by the Peacock.

[08/25/15 - 01:03 PM]
"48 Hours: Decades of Deceit" Is Saturday's #1 Broadcast at 10:00 PM with Adults 25-54, Adults 18-49 and Viewers
CBS spins the numbers for Saturday, August 22.

[08/25/15 - 09:03 AM]
"Live with Kelly and Michael" Is the Week's No. 1 Syndie Talker in All Key Measures
Disney/ABC Domestic Television spins the numbers for the week of August 10-14.

[08/25/15 - 08:43 AM]
Monday's Broadcast Ratings: ABC, NBC Share Top Demo Honors
The Alphabet's "Bachelor in Paradise" surges 20% from last week among adults 18-49.

[08/25/15 - 08:43 AM]
NBC Ties for the Monday Win Among the Big 4 in 18-49
NBC spins the numbers for Monday, August 24.