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[03/05/07 - 03:07 PM]
Fast Facts for Sunday, March 4, 2007 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Sunday, March 4.

[via press release from ABC]

Fast Facts for Sunday, March 4, 2007 (Based on Fast Affiliate Ratings)

ABC Takes Full Command of Sunday, Winning the Night by 55% in Adults 18-49, Leading All 8 Half-Hours During Primetime and Beating Premieres on NBC and Fox

�Desperate Housewives� is Sunday�s No. 1 Television Program Overall, While ABC Claims the Night�s Top 3 Shows in the Key Adult 18-49 Sales Demographic

Sunday�s No. 1 Unscripted Series, ABC�s �Home Edition� Leads Sunday�s 8 O�clock Hour by 3.9 Million Viewers and by 39% in Adults 18-49

Topping the 9 O�clock Hour by 5.1 Million Viewers and by 100% in Adults 18-49, ABC�s �Desperate Housewives� Marks its Best Young Adult Ratings Since November

With its Top Rating in 6 Weeks, ABC�s �Brothers & Sisters� Wins in Adults 18-49, Outdelivering CBS� �Without a Trace� by 21% and NBC�s �The Apprentice� by 74%

Sunday Primetime (7:00-11:00 p.m.)

ABC took full command of Sunday night, winning in Total Viewers (13.6 million) and Adults 18-49 (5.1/13). ABC won all 8 half-hours on Sunday in the key Adult 18-49 sales demo, beating its nearest competition during primetime by 55% (5.1/13 vs. 3.3/8 � CBS). During the evening, ABC�s regular Sunday lineup beat competition on the evening including the series debut of Fox�s �The Winner� (at 8:30 p.m. & 9:30 p.m.) and the time period premieres of �American Dad� (7:00 p.m.) and �The War at Home� (7:30 p.m.), as well as NBC�s new-day premiere of �Deal 0r No Deal� (9:00 p.m.) and the time period premiere of �The Apprentice� (10:00 p.m.).

� �Desperate Housewives� stood as Sunday�s No. 1 program in viewers and young adults, as ABC claimed the Top 3 TV programs of the night in Adults 18-49. In viewers and young adults, ABC�s �Extreme Makeover: Home Edition� (14.6 million & 5.3/13) ranked as the No. 1 unscripted series on Sunday, pacing way ahead of CBS� �Amazing Race All-Stars� (10.7 million & 3.7/9), as well as NBC�s �Grease� (6.2 million & 1.8/5), �Deal 0r No Deal� (11.0 million & 3.3/7) and �The Apprentice� (6.6 million & 2.7/7).

�America�s Funniest Home Videos� (7:00-8:00 p.m.)

During the 7 o�clock hour, ABC�s �America�s Funniest Home Videos� beat its nearest competition by 16% among Adults 18-49 (2.9/9 vs. 2.5/7 - CBS).

�Extreme Makeover: Home Edition� (8:00-9:00 p.m.)

Sunday�s No. 1 unscripted series, ABC�s �Extreme Makeover: Home Edition� dominated the 8 o�clock hour. �Home Edition� outpaced its nearest competition in the hour by 3.9 million viewers (14.6 million vs. 10.7 million � CBS� �Amazing Race�) and by 39% in Adults 18-49 (5.3/13 vs. 3.8/9 � Fox�s �The Simpsons�/�The Winner�). ABC�s broad-appealing �Home Edition� ranked the evening�s No. 1 TV program among Kids 2-11 (3.1/11).

�Desperate Housewives� (9:00-10:00 p.m.)

The No. 1 TV program on Sunday, ABC�s �Desperate Housewives� overshadowed its closest competition during the 9 o�clock hour by 5.1 million viewers (18.3 million vs. 13.2 million � CBS� �Cold Case�) and by 100% in Adults 18-49 (7.4/17 vs. 3.7/9 � Fox�s �Family Guy�/�The Winner�).

� ABC�s �Desperate Housewives� market its highest ratings since November among Adults 18-49 (7.4/17) and Adults 18-34 (6.3/16) � since 11/26/06.

�Brothers & Sisters� (10:00-11:00 p.m.)

ABC�s freshman drama �Brothers & Sisters� dominated the 10 o�clock hour among Adults 18-49 (4.7/12), beating CBS� �Without a Trace� by 21% (3.9/10) and NBC�s time period premiere of �The Apprentice� by 74% (2.7/7). The ABC drama also led its time period among Adults 25-54 (5.4/13) and Adults 18-34 (3.7/10).

� �Brothers & Sisters� generated its best ratings in 6 weeks among Adults 18-49 (4.7/12), Women 18-49 (6.8/16) and Women 18-34 (5.4/14) � since 1/21/07.

Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD), 3/4/07





  [march 2007]  
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M
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F
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· AMAZING RACE, THE (CBS)
· AMERICAN DAD (TBS)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· APPRENTICE, THE (NBC)
· BROTHERS & SISTERS (ABC)
· COLD CASE (CBS)
· DEAL OR NO DEAL (CNBC)
· DESPERATE HOUSEWIVES (ABC)
· EXTREME MAKEOVER: HOME EDITION (HGTV)
· FAMILY GUY (FOX)
· GREASE: YOU'RE THE ONE THAT I WANT (NBC)
· SIMPSONS, THE (FOX)
· WAR AT HOME, THE (FOX)
· WINNER, THE (FOX)
· WITHOUT A TRACE (CBS)





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