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[03/06/07 - 02:40 PM]
CBS Places Second for the Week in Viewers and Key Demographics
CBS spins the numbers for the week of February 26-March 4.

[via press release from CBS]

CBS PLACES SECOND FOR THE WEEK IN VIEWERS AND KEY DEMOGRAPHICS

"The Amazing Race: All-Stars" Posts Highs in Viewers, Adults 18-49 and Adults 25-54

"Two and a Half Men" Posts Its Second Best Deliveries of the Season in Viewers and Key Demographics

"Rules of Engagement" Retains Nearly All of Prior Week's Viewer Delivery and Adult 18-49 Rating

"CSI: NY" Tops "Lost" in Viewers for the Fourth Consecutive Week

"Cold Case" and "Without a Trace" Posts Significant Increases Over Their Last Original Episodes

In a week that included the final days of the February sweep and a significant amount of rebroadcasts, CBS placed second in viewers and key demographics, according to Nielsen Live Plus same-day ratings for the week ending March 4, week 24 of the 2006-2007 television season.

Among the Network's first-run broadcasts, THE AMAZING RACE: ALL-STARS posted this edition's best ratings in viewers, adults 18-49 and adults 25-54, TWO AND A HALF MEN notched its second best deliveries of the season in viewers and key demographics while RULES OF ENGAGEMENT retained nearly all of its prior week's viewer delivery and adult 18-49 rating, CSI: NY topped "Lost" in viewers for the fourth consecutive week and both COLD CASE and WITHOUT A TRACE posted huge increases over their last original episodes.

For the week in viewers, CBS (11.81m) trailed FOX (15.28m) and was ahead of NBC (8.19m) and ABC (8.12m). Season-to-date in viewers, CBS (13.02m) is first, ahead of ABC (10.07m), FOX (9.92m) and NBC (9.57m).

For the week in key demographics, CBS was second in both adults 25-54 (4.3/10) and adults 18-49 (3.3/09). Season-to-date, CBS is in sole possession of first place in both adults 18-49 (3.9/10) and adults 25-54 (4.9/12).

For the week in households, CBS (7.5/12) was -16% behind FOX (8.9/14) and +42% ahead of both NBC and ABC (5.3/09, each). Season-to-date, CBS is first in households (8.2/13), outpacing ABC by +26% (6.5/10), NBC by +32% (6.2/10) and FOX by +34% (6.1/10).

? TWO AND A HALF MEN was first in households (10.4/15), viewers (16.58m), tied for first in adults 25-54 (6.9/15, with NBC) and second in adults 18-49 (5.5/12). This is TWO AND A HALF MEN's second best delivery this season in households, viewers, adults 25-54 and adults 18-49.

? RULES OF ENGAGEMENT was first in households (8.6/13), second in viewers (13.57m), adults 25-54 (6.0/13) and tied for second in adults 18-49 (4.8/11, with FOX). RULES OF ENGAGEMENT retained nearly all of last week's viewer delivery (from 13.8m) and 98% of its adult 18-49 rating.

? CSI: MIAMI was first in households (11.1/18), viewers (17.42m), adults 25-54 (7.1/17) and adults 18-49 (5.6/15).

? NCIS was second in households (10.2/15), viewers (16.16m), adults 25-54 (5.3/12) and adults 18-49 (3.7/09) -- all behind FOX's "American Idol."

? THE UNIT was second in households (8.1/12), viewers (12.87m), adults 25-54 (4.7/10) and adults 18-49 (3.4/08). This is THE UNIT's best delivery in households and viewers with a first run episode since Dec. 12, 2006.

? CSI: NY was first in households (9.3/15), viewers (14.33m), second behind "Lost" in adults 25-54 (5.3/13), adults 18-49 (4.4/11) and adults 18-34 (3.3/09). CSI: NY topped "Lost" every week they've competed in February.

? SURVIVOR: FIJI was second behind "American Idol Special" in households (8.4/13), viewers (14.67m), adults 25-54 (6.1/14) and adults 18-49 (5.0/13). Compared to last week, SURVIVOR is up +8% in households (from 7.8/12), +9% in adults 18-49 (from 4.6/12), +7% in adults 25-54 (from 5.7/13) and added +1.20m viewers (from 13.47m, +9%).

? SHARK (R) (10:01-11:00PM) was first in households (8.1/14), viewers (11.88m), adults 25-54 (4.0/10) and adults 18-49 (3.1/09). SHARK has won its time period six times in the last seven weeks in both households and viewers.

? THE AMAZING RACE: ALL-STARS was second in households (6.2/10), viewers (10.77m) and adults 25-54 (4.4/10). This is the best delivery in viewers, adults 18-49 (3.7/09) and adults 25-54 for this edition of THE AMAZING RACE.

? COLD CASE was second in households (8.2/12), viewers (13.14m) and adults 25-54 (4.2/09). Compared to the last first-run COLD CASE (on 2/18/07), CBS was up +11% in households (from 7.4/12), +8% in adults 25-54 (from 3.9/09), +14% in adults 18-49 (3.3/08 from 2.9/07) and added +1.54m viewers (from 11.60m, +13%).

? WITHOUT A TRACE won its time period in households (9.7/16), viewers (14.88m), finished second in adults 25-54 (5.1/12, -0.2 behind ABC) and adults 18-49 (3.9/10). Compared to the last first run episode (on 2/18/07), WITHOUT A TRACE was up +29% in households (from 7.5/13), +31% in adults 25-54 (from 3.9/10), +30% in adults 18-49 (from 3.0/08) and added +3.46m viewers (from 11.42m, +30%).

CBS top programs of the week: #8 CSI: MIAMI (an average of 17.42m viewers), #10 TWO AND A HALF MEN (16.58m), #11 NCIS (16.16m), #12 CSI: CRIME SCENE INVESTIGATION (R) (15.69m), #13 WITHOUT A TRACE (14.88m), #15 SURVIVOR: FIJI (14.67m), #16 CRIMINAL MINDS (14.50m), #18 CSI: NY (14.33m), #19 RULES OF ENGAGEMENT (13.57m), #20 COLD CASE (13.14m), #21 60 MINUTES (13.05m), #22 THE UNIT (12.87m), #25 SHARK (R) (11.88m) and #29 THE AMAZING RACE 11 (10.77m).





  [march 2007]  
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M
T
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· 60 MINUTES (CBS)
· AMAZING RACE, THE (CBS)
· AMERICAN IDOL (FOX)
· COLD CASE (CBS)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· CSI: NEW YORK (CBS)
· LOST (ABC)
· NCIS (CBS)
· RULES OF ENGAGEMENT (CBS)
· SHARK (CBS)
· SURVIVOR (CBS)
· TWO AND A HALF MEN (CBS)
· UNIT, THE (CBS)
· WITHOUT A TRACE (CBS)





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