HALLMARK CHANNEL�S ORIGINAL MOVIE �SACRIFICES OF THE HEART� RANKS AS #1 CABLE MOVIE OF THE DAY, SATURDAY, MARCH 3
The premiere of Hallmark Channel�s Original movie �Sacrifices of the Heart�
earned the top spot as ad-supported cable�s highest-rated movie of the day on
Saturday, March 3, 9-11 p.m., ET/PT. The movie delivered a 2.3 HH rating with 1.8
million households and nearly 3.2 million unduplicated viewers (P2+). �Sacrifices of the
Heart� won the time period among HH and P2+ ratings and ranked in the top 10 in key
adult and women demo ratings. The movie also ranked as the fourth highest-rated
movie of the week on ad-supported cable.
This performance is especially notable since the original movie outperformed
blockbuster feature films on other top 10 cable networks.
�Sacrifices of the Heart� starred Ken Howard and Melissa Gilbert as an ailing
father and his estranged daughter who are reunited after he is diagnosed with
Alzheimer�s disease. The script was written by Patti Davis, daughter of the late
President Ronald Reagan who died of the disease.
Source: Nielsen Media Research, 2/26-3/04/07