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[03/27/07 - 01:37 PM]
CBS Places First in Viewers; Second in Adults 18-49 and Adults 25-54
CBS spins the numbers for the week of March 19-25.

[via press release from CBS]

CBS PLACES FIRST IN VIEWERS; SECOND IN ADULTS 18-49 AND ADULTS 25-54

CBS Wins Its Second Consecutive Sunday in Both Viewers and Adults 18-49

NCAA Men's Basketball Championship Slam Dunks the Competition on Friday and Saturday

"Survivor: Fiji" Places First in Its Special Wednesday Time Period in Viewers and Key Demographics

"CSI: NY" Tops "Lost" in Viewers

CBS placed first in viewers and second in adults 18-49 and adults 25-54, paced by another strong Sunday performance and across-the-(back)board victories on Friday and Saturday with the Network's coverage of the NCAA Men's Basketball Championship, according to Nielsen Live Plus same-day ratings for the week ending March 25, week 27 of the 2006-2007 television season.

For the week in viewers, CBS (11.44m) topped FOX (11.22m), ABC (8.98m) and NBC (7.36m). Season-to-date in viewers CBS (12.83m) is first, followed by FOX (10.20m), ABC (9.84m) and NBC (9.41m).

For the week in key demographics, CBS was second in both adults 25-54 (4.3/11) and adults 18-49 (3.5/10). Season-to-date, CBS is first in adults 25-54 (4.8/12) and second in adults 18-49 (3.9/10, -0.1 behind FOX).

For the week in households, CBS (7.4/12) was +9% ahead of FOX (6.8/11), +25% ahead of ABC (5.9/10) and +51% ahead of ABC (4.9/08). Season-to-date, CBS is first in households (8.1/13), outpacing ABC by +29% (6.3/10), FOX by +31% (6.2/10) and NBC by +33% (6.1/10).

CBS's Weekly Program Highlights:

? CSI: MIAMI was first in households (11.6/19), viewers (17.66m), adults 25-54 (6.6/17) and adults 18-49 (5.4/14). CSI: MIAMI topped "What About Brian" and "The Black Donnellys" combined in households by +38% in households (vs. 8.4/14), +20% in adults 25-54 (vs. 5.5/14), +13% in adults 18-49 (vs. 4.8/13) and by +5.70m viewers (vs. 11.96m, +48%).

? CSI TUESDAY SPECIAL (S) (R) won its time period for the second consecutive week in households (6.9/12), viewers (10.20m), adults 25-54 (3.7/09) and adults 18-49 (2.9/08).

? SURVIVOR: FIJI WEDNESDAY SPECIAL (S) was first in households (7.7/13), viewers (12.78m), adults 25-54 (5.1/14) and adults 18-49 (4.2/12).

? CSI: NY was first in households (9.1/15), viewers (13.64m), second in adults 25-54 (5.1/13) and adults 18-49 (4.1/11). Every first-run episode of CSI: NY has topped "Lost" in households and viewers since the ABC drama moved into the 10PM time slot.

-- Thursday, CBS was first in men 25-54 (5.5/16), men 18-49 (5.4/17), men 18-34 (5.2/19), second in households (6.9/12), viewers (10.48m), adults 25-54 (4.0/11), adults 18-49 (3.8/11) and adults 18-34 (3.6/12). CBS won every half-hour in the key men demos.

? CBS NCAA BASKETBALL CHAMPIONSHIP THURSDAY 1 (S) (7:00PM-9:50PM) posted a 6.0/11 in households with 8.98m viewers. CBS scored a 3.2/10 in adults 25-54, 4.3/14 in men 25-54, 3.1/11 in adults 18-49, 4.2/16 in men 18-49, 3.0/11 in adults 18-34 and 4.1/17 in men 18-34. CBS was first in key men demos and second in households, viewers and key adult demos.

? CBS NCAA BASKETBALL CHAMPIONSHIP THURSDAY 2 (S) (9:50PM-12:33AM) scored a 6.6/13 in households with 9.93m viewers. CBS posted a 4.0/12 in adults 25-54, 5.7/18 in men 25-54, 4.0/13 in adults 18-49, 5.7/19 in men 18-49, 3.9/13 in adults 18-34 and 5.8/21 in men 18-34. CBS was first in key men demos, second in households, viewers and key adult demos from 10:00-11:00PM. This is CBS's best delivery in this window in both adults 18-49 and men 18-49 since 2002, in adults 18-34 since 2003 and in men 18-34 since 2001.

-- Friday, CBS was first in households (6.2/11), viewers (9.43m), adults 25-54 (3.7/11), adults 18-49 (3.2/11), adults 18-34 (2.7/11), men 25-54 (5.0/16), men 18-49 (4.4/16) and men 18-34 (3.7/16). CBS won every half-hour in these measures.

? CBS NCAA BASKETBALL CHAMPIONSHIP FRIDAY 1 (S) (7:00PM-9:45PM) posted a 5.4/11 in households with 8.13m viewers. CBS scored a 3.0/11 in adults 25-54, 4.2/15 in men 25-54, 2.6/10 in adults 18-49, 3.6/15 in men 18-49, 2.1/09 in adults 18-34 and 3.0/14 in men 18-34. CBS was first in households, viewers, key adults and men demos from 8:00-9:30PM.

? CBS NCAA BASKETBALL CHAMPIONSHIP FRIDAY 2 (S) (9:45PM-12:07AM) scored a 6.3/12 in households with 9.41m viewers. CBS posted a 3.8/12 in adults 25-54, 5.1/16 in men 25-54, 3.4/11 in adults 18-49, 4.6/16 in men 18-49, 3.1/12 in adults 18-34 and 4.1/17 in men 18-34. CBS was first in households, viewers and key adults and men demos from 9:30-11:00PM.

-- Saturday, CBS won the night in households (5.9/11), viewers (8.75m), adults 25-54 (3.2/10), men 25-54 (4.0/13), adults 18-49 (2.8/10), men 18-49 (3.4/13), adults 18-34 (2.5/10) and men 18-34 (3.0/13).

? CBS NCAA BASKETBALL CHAMPIONSHIP SATURDAY 2 "UCLA vs. Kansas" (S) (7:02-9:22PM) posted a 6.8/14 in households with 10.22m viewers. CBS scored a 3.8/14 in adults 25-54, 5.4/19 in men 25-54, 3.4/13 in adults 18-49, 4.6/19 in men 18-49, 3.3/15 in adults 18-34 and 4.3/20 in men 18-34. CBS was first from 8:00-9:30PM in households, viewers and key demos.

-- Sunday, CBS was first in households (8.1/14), viewers (12.81m), adults 25-54 (4.4/11) and adults 18-49 (3.6/10).

? CBS NCAA BASKETBALL CHAMPIONSHIP SUNDAY 2 (S) from 7:00-7:38PM posted a 9.8/19 with 14.96m viewers.

? 60 MINUTES (7:38-8:38 PM) delivered an 8.1/14 with 12.63m viewers, 4.0/11 in adults 25-54 and 3.0/09 in adults 18-49. 60 MINUTES was first in households, viewers and adults 25-54 and second in adults 18-49 from 7:30-8:30PM.

? THE AMAZING RACE: ALL-STARS (8:38-9:38PM) posted a 6.3/10 in households with 10.59m viewers, 4.1/10 in adults 25-54 and 3.3/08 in adults 18-49. THE AMAZING RACE 11 was first in households and viewers and tied for first in adults 25-54 (with ABC).

? COLD CASE (9:38-10:38PM) posted an 8.7/14 with 13.91m viewers, 4.7/11 in adults 25-54 and 3.7/09 in adults 18-49. COLD CASE was first from 9:30-10:30PM in households, viewers and key demos.

? WITHOUT A TRACE (10:38-11:38PM) posted an 8.6/16 with 12.75m viewers, 4.2/12 in adults 25-54 and 3.2/09 in adults 18-49. WITHOUT A TRACE was first from 10:30-11:00PM in households, viewers and key demos.

CBS top programs of the week: #5 CSI: MIAMI (an average of 17.66m viewers), #6 NCIS (15.69m), #7 CRIMINAL MINDS (15.19m), #10 COLD CASE (13.91m), #11 CSI: NY (13.64m), #12 SURVIVOR: FIJI - WEDNESDAY SPECIAL (S) (12.78m), #13 WITHOUT A TRACE (12.75m), #14 60 MINUTES (12.63m), #17 THE UNIT (11.97m), #19 TWO AND A HALF MEN (11.68m), #22 THE AMAZING RACE 11 (10.59m), #25 CBS NCAA BASKETBALL CHAMPIONSHIP SATURDAY 2 "UCLA vs. Kansas" (S) (10.22m), #26 CSI TUESDAY SPECIAL (R) (S) (10.20m), #27 CBS NCAA BASKETBALL CHAMPIONSHIP THURSDAY 2 "UCLA vs. Pittsburgh/Ohio Stave vs. Tennessee" (S) (9.93m), #29 CBS NCAA BASKETBALL CHAMPIONSHIP FRIDAY 2 "Oregon vs. UNLV/North Carolina vs. USC" (S) (9.41m) and #30 RULES OF ENGAGEMENT (9.26m).





  [march 2007]  
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· 60 MINUTES (CBS)
· AMAZING RACE, THE (CBS)
· BLACK DONNELLYS, THE (NBC)
· COLD CASE (CBS)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· CSI: NEW YORK (CBS)
· LOST (ABC)
· NCIS (CBS)
· RULES OF ENGAGEMENT (CBS)
· SURVIVOR (CBS)
· SURVIVOR (CBS)
· TWO AND A HALF MEN (CBS)
· UNIT, THE (CBS)
· WHAT ABOUT BRIAN (ABC)
· WITHOUT A TRACE (CBS)









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