or


[03/30/07 - 12:00 PM]
Quick Take for Thursday, March 29, 2007 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Thursday, March 29.

[via press release from ABC]

Quick Take for Thursday, March 29, 2007 (Based on Fast Affiliate Ratings)

With 2/3 of its Lineup in Repeat, ABC Earns Second on Thursday in Viewers And Young Adults, While Beating CBS' Original Schedule in Women 18-34

ABC is Up from its Original Lineup on the Same Night Last Year

ABC's Repeat "Ugly Betty" Beat NBC's Encore Comedies in Viewers and Young Adults, with the Series Strongest Replay Performance Since January

ABC's Rebroadcast "Grey's Anatomy" Earns Second at 9pm, Growing by 1.0 Million Viewers and by 20% in Adults 18-49 from its Most Recent Repeat Airing

Building on its Lead-in, ABC's "October Road" Wins the 10 O'clock Hour in Adults 18-34 and Young Women, Beating CBS' Original "Shark" Out of a First-Run "C.S.I."

Thursday Night (8:00-11:00 p.m.)

With yet another solid outing for newcomer "October Road" this week, coming out of a repeats of "Grey's" and "Ugly Betty," ABC delivered a solid second place to CBS' original lineup in Total Viewers (8.4 million) and Adults 18-49 (3.2/9). In fact ABC's 2/3 repeat schedule ranked No. 1 on Thursday with Women 18-34, beating CBS' original schedule (4.7/14 vs. 4.6/13).

� Compared to the same night last year when its lineup was all-original, ABC was up by 8% in Total Viewers and by 10% in Adults 18-49 (7.8 million & 2.9/8 on 3/30/06).

"Ugly Betty" (8:00-9:00 p.m.)

Opposite originals of CBS' "Survivor" and Fox's "Are You Smarter than a 5th Grader?," ABC's replay "Ugly Betty" bested NBC's back-to-back "The Office" replays in the 8 o'clock hour among Total Viewers (7.5 million vs. 5.0 million) and Adults 18-49 (2.4/7 vs. 2.3/7).

� "Ugly Betty" was up by 1.5 million viewers and by 50% in Adults 18-49 from its most recent encore telecast (6.0 million & 1.6/4 on 3/8/06), representing its strongest repeat performance since January (1/25/07).

"Grey's Anatomy" (9:00-10:00 p.m.)

Against an original "C.S.I.," a repeat airing of ABC's "Grey's Anatomy" took second place in the 9 o'clock hour in Total Viewers (9.4 million) and Adults 18-49 (3.6/10). ABC's repeat "Grey's topped third-place NBC's repeat comedies ("The Office"/"Andy Parker, P.I.") by 4.4 million viewers and by 44% in Adults 18-49 (NBC = 5.0 million & 2.5/7).

� Versus its most recent repeat airing, "Grey's Anatomy" grew its delivery by 1.0 million viewers and by 20% in Adults 18-49 (8.4 million & 3.0/7 on 3/8/07).

"October Road" (10:00-11:00 p.m.)

Despite CBS' lead-in advantage coming into the hour from a first-run "C.S.I.," ABC's "October Road" built on its lead-in to win its hour in Adults 18-34 and beat CBS' original "Shark" by 19% (3.7/12 vs. 3.1/10). "October Road" also ranked No. 1 in its time slot with Women 18-49 (5.3/14) and Women 18-34 (5.6/16). In fact, the new ABC drama was the No. 2 TV show on Thursday night with Women 18-34, behind only CBS' original airing of the veteran "C.S.I."

� "October Road" built on its lead-in among Adults 18-34 (3.7/12 vs. 3.5/11) and Women 18-34 (5.6/16 vs. 5.4/15). The new series held 97% of its Adult 18-49 lead-in (3.5/10 vs. 3.6/10).

� Versus the same night last year (3/30/06), "October Road" improved the time period for ABC by 1.8 million viewers (8.3 million vs. 6.5 million) and by 30% in Adults 18-49 (3.5/10 vs. 2.7/7).

Source: Nielsen Media Research, NTI (Fast Affiliate Ratings, Live+SD), 3/29/07.





  [march 2007]  
S
M
T
W
T
F
S
    


· ANDY BARKER, PI (NBC)
· ARE YOU SMARTER THAN A FIFTH GRADER? (FOX)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· GREY'S ANATOMY (ABC)
· OCTOBER ROAD (ABC)
· OFFICE, THE (NBC)
· SHARK (CBS)
· SURVIVOR (CBS)
· UGLY BETTY (ABC)





most recent ratings | view all posts
[12/07/16 - 09:16 AM]
Tuesday's Broadcast Ratings: NBC Tops Demo Race with "This Is Us"
The Peacock's new drama paves the way for an adults 18-49 victory.

[12/07/16 - 08:04 AM]
"VH1 Divas Holiday: Unsilent Night" Scores Nearly Two Million Total Viewers
VH1 spins the numbers for Monday, December 5.

[12/06/16 - 03:13 PM]
#DCWeek Gives The CW Its Most Watched Week in Six Years
The CW spins the numbers for the week of November 28-December 4.

[12/06/16 - 01:04 PM]
FOX Sports Scores with College Football Conference Championship Weekend
FOX Sports spins the numbers for the week of November 28-December 4.

[12/06/16 - 10:55 AM]
Hallmark Channel's "Countdown to Christmas" Leads Cable Ratings for Sixth Consecutive Weekend
The Hallmark Channel spins the numbers for the week of November 28-December 4.

[12/06/16 - 09:17 AM]
Monday's Broadcast Ratings: NBC Tops Viewers, Demos with "The Voice"
CBS takes a close second among adults 18-49, powered by "The Victoria's Secret Fashion Show."

[12/06/16 - 08:42 AM]
Investigation Discovery Earns Strong Double Digit Growth in November
Investigation Discovery further spins the numbers for the month of November.

[12/05/16 - 05:29 PM]
For the First Time, "This Is Us" Beats "Empire" in L+3 18-49 Ratings for the Primetime Week
NBC further spins the numbers for Tuesday, November 29 and Wednesday, November 30.

[12/05/16 - 03:28 PM]
OWN's "Queen Sugar" Season Finale Ranks as #1 Cable Telecast for Women Wednesday Night Delivering 2.76 Million Total Viewers
OWN further spins the numbers for the series to date.

[12/05/16 - 12:22 PM]
Season Finale of Freeform's "Ben & Lauren: Happily Ever After?" Soars to 5-Week Highs Across Key Target Demographics
Freeform further spins the numbers for the series to date.

[12/05/16 - 09:18 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Posts Another NBC Win
The Peacock easily tops the night in adults 18-49 and total viewers.

[12/04/16 - 09:02 AM]
Saturday's Broadcast Ratings: FOX Holds Off ABC in College Football Showdown
The network wins the night in both total viewers and adults 18-49.

[12/04/16 - 08:55 AM]
"Saturday Night Live" Grows Versus the Year-Ago Night
NBC spins the numbers for Saturday, December 3.

[12/03/16 - 08:45 AM]
Friday's Broadcast Ratings: College Football Sparks Demo Victory for FOX
The network leads the night among adults 18-49 while CBS is the most-watched broadcaster.

[12/03/16 - 08:38 AM]
ABC Earns Its Most Watched Friday This Season with "20/20" Spiking Over 50% to Season Highs
ABC spins the numbers for Friday, December 2.