or


[04/04/07 - 04:44 PM]
Adult Swim Posts Largest Quarterly Total Day Delivery in Basic Cable History with Adults 18-34, 18-24 and Men 18-34, Men 18-24
Adult Swim spins the numbers for the first quarter of 2007.

[via press release from Cartoon Network]

Adult Swim Posts Largest Quarterly Total Day Delivery in Basic Cable History with Adults 18-34, 18-24 and Men 18-34, Men 18-24

Adult Swim's Total Programming Day Delivered More Adults 18-34 than the PRIME TIME Performance of ESPN, Nick-at-Nite, FX, Comedy Central, VH1, Discovery, Spike, Sci-Fi and 57 other Cable Networks

Late-Night Network Also Ranks #1 in March 2007 for Total Day Delivery of Adults 18-49

Washing away all former quarterly delivery records among young adults, Adult Swim scored the largest quarterly total day delivery in ad-supported basic cable history among adults 18-34, adults 18-24, men 18-34 and men 18-24, according to preliminary data from Nielsen Media Research. Since becoming an individually-rated network in second quarter '05, the late-night network has ranked #1 in total day delivery of adults 18-34 for seven of the last eight quarters, #1 among men 18-34 for six of the last eight quarters, and #1 among adults 18-24 and men 18-24 across all eight quarters. Also noteworthy, this marks the first quarter Nielsen Media Research has measured �extended home viewing��i.e. college dorms and off-campus housing.

Compared to its basic cable competition across first quarter �07, Adult Swim's total programming day (10:30 p.m.-6 a.m.) has delivered more adults 18-34 than the prime time performance of ESPN, Nick-at-Nite, FX, Comedy Central, VH1, Discovery, Spike, Sci-Fi and 57 other networks. Adult Swim's success has also spilt over into the adults 18-49 demographic, ranking #1 in March 2007 for total day delivery of adults 18-49 (603,00, up 22% vs. March '06) )among all ad-supported basic cable.

Highlights of Adult Swim's overall first quarter 2007 performance�charting double-digit gains across the board�include the following:

ADULT SWIM (Monday-Thursday, 10:30 p.m.-6 a.m.; Saturday, 11 p.m.-6 a.m., Sunday, 10 p.m.-6 a.m.) in First Quarter 2007 vs. First Quarter 2006:

- Adults 18-34 delivery (437,000�new basic cable quarterly record) increased by 23%, and ratings (0.7) by 40%

- Adults 18-24 delivery (264,000�new basic cable quarterly record) improved by 28%, and ratings (0.9) by 29%

- Adults 18-49 delivery (561,000) grew by 21%, and ratings (0.4) were unchanged

- Men 18-34 delivery (272,000�new basic cable quarterly record) expanded by 21%, and ratings (0.8) by 14%

- Men 18-24 delivery (164,000�new basic cable quarterly record) jumped by 18%, and ratings (1.1) by 10%

Among Adult Swim's programming highlights, the March 20 telecast of Family Guy (11:30 p.m.) charted as the network's most-watched telecast ever (941,000) among men 18-34.

Adult Swim (AdultSwim.com), launched in 2001, is Turner Broadcasting System, Inc.'s network offering original and acquired animated comedy and action series for young adults. Airing overnights six days a week for a total of 45 hours weekly, Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 91 million U.S. homes.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 1/01/07 � 4/01/07

SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD data 1/01 -4/01/07 and final Live +7 prior to those dates). Complete, final data (Live+7) will be available in two weeks. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 111,400,000 homes.





  [april 2007]  
S
M
T
W
T
F
S


· FAMILY GUY (FOX)





most recent ratings | view all posts
[10/08/26 - 03:32 PM]
CBS All-"NCIS" Tuesday Premieres +39% Higher Than Last Year
"NCIS," the series premiere of "NCIS: New York," and "NCIS: Origins" were the night's top three most-watched scripted broadcast programs.

[10/08/26 - 02:26 PM]
ABC News Wins in Late Night and Friday Night
"20/20: Home Alone" ranked as the Friday's No. 1 newsmagazine in Total Viewers, Adults 25-54, and Adults 18-49 on Friday, October 2.

[10/08/26 - 11:25 AM]
"Jimmy Kimmel Live" Leads Late Night with Live Shows from Brooklyn Academy of Music
The series topped late-night for the second week in a row this season, scoring 2.66 million Total Viewers and a 0.27 rating among Adults 18-49.

[10/07/26 - 02:01 PM]
UPtv Is the Fastest Growing Cable Network in 2026
Fueling UPtv's impressive growth are hit series "Hudson & Rex," UP Faith & Family original series "Blue Skies," which just wrapped its impressive cable debut, and acquired fan-favorite series "The Rookie."

[10/07/26 - 11:01 AM]
Top 10 Most-Watched Prime Original Films & Series for the Week of September 28
"Neagley," "Reacher," "Off Campus," "Sterling Point," and "El Juicio" led all original series worldwide.

[10/07/26 - 10:08 AM]
ESPN Studio Shows Continue Record Run with Strong September Audiences
Across ESPN's studio programming, average September viewership increased 7% year over year, continuing the strong audience trends seen throughout 2026.

[10/06/26 - 03:03 PM]
"College GameDay Built by The Home Depot" Scores Season-High Viewership from Iowa City
Plus: ABC won the Saturday noon and primetime windows in Week 5.

[10/06/26 - 02:50 PM]
FOX NFL Scores 19,149,000 Viewers in Week 4 Singleheader
Coverage was up +7% over last year's comparable delivery.

[10/06/26 - 12:01 PM]
Netflix Top 10: Week of September 28 - "East of Eden" Triumphs to the No. 1 Spot in This Week's Top 10
"Monster: The Lizzie Borden Story" claimed the No. 2 spot on the list with 5.7 million views, with a total of 32.3 million cumulative views in the three weeks since its debut.

[10/06/26 - 10:15 AM]
CBS Media Ventures Claims 8 of the Top 10 Most-Watched First-Run Syndicated Strips This Season
"The Drew Barrymore Show" delivered its highest season premiere ever in total viewers, up 21% versus last season's premiere.

[10/02/26 - 04:16 PM]
USA Sports' Fever-Aces Game 3 Coverage on USA Network and CNBC Averages 2.25 Million Viewers; Second-Best First Round Game on Record
Viewership of Fever-Aces on USA Network and CNBC peaked at 2.7 million viewers in the 11:15 p.m. ET quarter hour.

[10/02/26 - 02:49 PM]
Yankees Sweep of Red Sox on NBC & Peacock Is Most-Watched First Two Games of MLB Wild Card or Division Series Since 2004
The audience for Wednesday's night's Game 2 peaked at 9.2 million viewers on NBC and Peacock from 9:30-9:45 p.m. ET.

[10/01/26 - 02:39 PM]
NHL on ESPN Opens Season with Year-Over-Year Viewership Growth
The Panthers-Hurricanes matchup averaged 859,000 viewers, up 16% from a year ago.

[10/01/26 - 02:18 PM]
Tuesday's Red Sox-Yankees on NBC & Peacock Is Most-Watched Game 1 Among MLB Wild Card or Division Series Since 2006
Coverage averaged 7.3 million viewers on NBC and Peacock.

[10/01/26 - 08:35 AM]
"Live with Kelly and Mark" Kicks Off Season 39 with Best Premiere Week in Three Years
"Live" has now ranked as the No. 1 talk show in syndication for 189 consecutive weeks (more than three years) across all key measures.