or


[04/04/07 - 05:33 PM]
Disney Movies Attract Younger Viewers on Hallmark Channel
The Hallmark Channel spins the numbers for the first quarter of 2007.

[via press release from The Hallmark Channel]

DISNEY MOVIES ATTRACT YOUNGER VIEWERS ON HALLMARK CHANNEL

As Hallmark Channel continues to build ratings momentum and viewer awareness as the leading television destination for high-quality, family-friendly programming the network is also increasing its audience of younger viewers. The channel's programming efforts are led by its desire to appeal to both its core audience of baby boomers, as well as the entire extended family: from mom and dad to kids of all ages, grandparents, aunts and uncles. To that end, Hallmark hosted a two-day line-up of Disney movies this past weekend, Saturday, March 31, 1 p.m.-1 a.m. and Sunday, April 1, 12 Noon-3 a.m.

The movies featured throughout the two-day festival included classic family favorites like "Swiss Family Robinson," "The Parent Trap" and "Flight of the Navigator" as well as more recent hits like "The Kid" and "White Fang."

The festival highlight was the network's premiere of Disney's "The Kid," starring Bruce Willis. The feature attracted a broad audience, ranking #5 among W25-54 and #7 among Kids 2-11 and A25-54 in Prime Time ratings. In addition, the premiere was Hallmark's second highest-rated telecast to-date among A25-54 in 2007. The movie also increased Hallmark's first quarter Saturday 9-11 p.m. time period average by 40% among A25-54 ratings.

Source: Nielsen Media Research, 1/1-4/1/07





  [april 2007]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[02/26/21 - 12:48 PM]
Hallmark Channel's "When Calls the Heart" Becomes #1 Most-Watched Scripted Series of 2021
Hallmark Channel spins the numbers for Sunday, February 21.

[02/23/21 - 01:19 PM]
BET Continues Its Ratings Takeover with Close to 3 Million Total Viewers Tuning in to Tyler Perry's Slate of Engaging Originals During Last Tuesday Night's Television Event
On the heels of the ratings win, BET greenlights season three of "Tyler Perry's The Oval," slated to start production at Tyler Perry Studios in Atlanta later this year.

[02/22/21 - 07:01 AM]
"Daughter from Another Mother": Connecting 23 Million Households Through Dramedy
Since launching in January, 23 million households chose to watch the series during its first 28 days.

[02/20/21 - 08:01 AM]
Friday's Broadcast Ratings: ABC, CBS & FOX Share Demo Honors
The Eye however remains the night's most-watched broadcaster overall.

[02/19/21 - 08:42 AM]
Thursday's Broadcast Ratings: ABC, CBS & FOX Split Demo Honors
The Eye's "Young Sheldon" and the Alphabet's "Celebrity Wheel of Fortune" lead a competitive Thursday.

[02/18/21 - 08:22 AM]
Wednesday's Broadcast Ratings: "Chicago" Dramas Keep NBC on Top
The network takes home top honors in both total viewers and adults 18-49.

[02/17/21 - 08:42 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Claim Demo Honors
The network's new lineup holds off the competition among adults 18-49.

[02/16/21 - 09:07 AM]
Monday's Broadcast Ratings: "The Bachelor" Claims Demo Crown for ABC
The Alphabet leads the night among adults 18-49 while FOX is the most-watched network overall.

[02/15/21 - 08:28 AM]
Sunday's Broadcast Ratings: "American Idol" Return Tops Demos for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched broadcaster overall.

[02/14/21 - 09:09 AM]
Saturday's Broadcast Ratings: ABC Tops Demos; CBS Leads Total Viewers
"NBA Saturday Primetime on ABC" wins the night among adults 18-49.

[02/13/21 - 09:36 AM]
Friday's Broadcast Ratings: ABC Leads Demo Race with "Shark Tank"
CBS and its mainstay "Blue Bloods" however remain the most-watched overall on the night.

[02/12/21 - 08:15 AM]
Thursday's Broadcast Ratings: ABC, CBS & FOX All Share Demo Crown
The Eye's "Young Sheldon" tops the night in adults 18-49.

[02/11/21 - 08:29 AM]
Wednesday's Broadcast Ratings: "Chicago" Trio Keeps NBC on Top
The network easily wins the evening among total viewers and adults 18-49.

[02/10/21 - 08:33 AM]
Tuesday's Broadcast Ratings: CBS Tops Charts in Both Viewers, Demos
A new "NCIS" helps the Eye pull in front among said categories.

[02/09/21 - 05:10 PM]
"Puppy Bowl XVII" Takes the Gridiron to Deliver Double-Digit Year Over Year Ratings Gains
Animal Planet spins the numbers for Sunday, February 7.