or


[06/26/07 - 06:50 PM]
'Army Wives,' Most-Watched Series in Lifetime Television's 23-Year History, Now the Year's #1 New Cable Drama Dominating Households, W18-34, W18-49 and W25-54
Lifetime spins the numbers for Sunday, June 24 and Monday, June 25.

[via press release from Lifetime]

'Army Wives,' Most-Watched Series in Lifetime Television's 23-Year History, Now the Year's #1 New Cable Drama Dominating Households, W18-34, W18-49 and W25-54

NEW YORK, June 26 -- Powered by unprecedented weekly growth across all key demographics and viewing categories, "Army Wives," Lifetime Television's most-watched series in its 23-year history, has now become the year's #1 new cable drama! The critically acclaimed series has captured the top ratings spot in households (3.0), W18-34 (1.9), W18-49 (2.3) and W25-54 (2.5), and is tied for first among P2+ (1.5).

This past Sunday (June 24) for the second consecutive week, the smash hit was the #1 program in basic cable during primetime (8-11PM) among W18-49 (2.8/1.6 million) and W25-54 (3.1/1.6 million), while additionally winning its 10PM time period in households, W18-34 and P2+.

The success of "Army Wives" boosted the record-setting audience for the Monday, June 25 premiere of the Lifetime Original Movie "Girl, Positive," which drew a W18-34 3.35 rating/ 935,000 viewers and a W18-49 2.83 rating/1.6 million viewers, both #1 among all 2007 basic cable original movies, along with 3.5 million P2+.*

"Army Wives"

Underscoring its strength in upscale homes and its exploding popularity among all television viewers, "Army Wives" commands first place among all of this year's new cable dramas among W25-54 living in high income homes ($75k+). It is also #1 among African-American W18-49 (2.9), and #1 among Hispanic W18+ (0.8) and W25-54 (0.8).

The cumulative audience for the first run episode on Sunday, June 24 at 10PM (ET/PT) and the encore on Sunday, June 25 at 1AM (ET/PT) was 6.1 million.

In just four weeks, "Army Wives" has the highest IAG **engagement scores among new cable dramas this year among W18-49 and W25-54, both at 86% (first three episodes). The series has also demonstrated a highly engaged audience with DVR*** playback increasing household ratings by 11%, 16% among W18-49 and 18% among W25-54 (for the June 3 premiere).

Building upon the success of "Army Wives," Lifetime's bold summer strategy of debuting three new dramas for the same night in the same season continues on Sunday, July 15 when "Side Order of Life" and "State of Mind" premiere at 8PM (ET/PT) and 9PM (ET/PT), respectively.

Filmed on location in Charleston, South Carolina, "Army Wives" stars Emmy(R) Award winner Kim Delaney ("NYPD Blue"), Sally Pressman ("Shark"), Brigid Brannagh ("Over There"), Brian McNamara ("The O.C."), Sterling K. Brown ("Starved"), Wendy Davis ("Commander in Chief"), Drew Fuller ("Charmed") and Catherine Bell ("JAG"). Mark Gordon ("Grey's Anatomy," "Criminal Minds") and The Mark Gordon Company's President of Production, Deborah Spera ("Criminal Minds") serve as executive producers. Jeff Melvoin ("Alias") serves as executive producer and show runner. Katherine Fugate ("The Prince & Me") created the series and also serves as executive producer and writer. The series is based on the book Under the Sabers: The Unwritten Code of Army Wives by Tanya Biank, who serves as a consultant. "Army Wives" is produced by ABC Studios.

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, LMN, Lifetime Real Women and Lifetime Digital (including LifetimeTV.com) are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.

*Source Nielsen Fast Nationals 6/25/07

**Source: IAG All program data except Army Wives reflect the time period 9/18/06-5/20/07; Army Wives data reflect the time period 6/03/07-6/18/07.

***Source: Nielsen Live + 7 Army Wives premiere episode 6/3/07 10p

SOURCE LIFETIME Television
http://www.lifetimetv.com





  [june 2007]  
S
M
T
W
T
F
S
     


· ALIAS (ABC)
· ARMY WIVES (LIFETIME)
· CHARMED (WB)
· COMMANDER-IN-CHIEF (ABC)
· CRIMINAL MINDS (CBS)
· GIRL, POSITIVE (LIFETIME)
· GREY'S ANATOMY (ABC)
· JAG (CBS)
· NYPD BLUE (ABC)
· OC, THE (FOX)
· OVER THERE (FX)
· SHARK (CBS)
· SIDE ORDER OF LIFE (LIFETIME)
· STARVED (FX)
· STATE OF MIND (LIFETIME)





most recent ratings | view all posts
[01/14/22 - 11:18 AM]
Fast Start for ESPN in 2022 in Viewership and Social Media Engagements
The network led cable in viewership and in the key P18-49 demo by wide margins in both prime time and total day and took total ownership of the list of cable's most-watched 10 shows in that demo.

[01/13/22 - 09:12 AM]
"Ugliest House in America" Starring Actress and Comedian Retta Delivers Powerful Ratings Performance for HGTV
Series ratings among both P25-54 and W25-54 reflected more than an 84 percent increase over the prior six weeks.

[01/12/22 - 10:12 AM]
ABC Is No. 1 Entertainment Network for 2nd Week in a Row in Adults 18-49
"The Rookie" was the week's No. 1 broadcast gainer in TV playback in both Total Viewers (+3.5 million) and Adults 18-49 (+133%).

[01/11/22 - 03:30 PM]
NBC's "Sunday Night Football" Concludes Season on Pace to Be TV's #1 Primetime Show for Unprecedented 11th Consecutive Year
NBC's "SNF" extended its record for the most consecutive years atop the charts (since 1950).

[01/11/22 - 02:25 PM]
2022 College Football Playoff National Championship Nets 22.6 Million Viewers, Cable's Top Telecast in Two Years
The Dawgs' thrilling 33-18 victory over the SEC Champion Crimson Tide was up 19 percent from last year's national championship contest between Alabama and Ohio State.

[01/11/22 - 09:10 AM]
ESPN's "Monday Night Football: Doubleheader Saturday" Debut Registers Viewership of 20.3 Million for Cowboys-Eagles and 19.1 Million for Chiefs-Broncos, ESPN's Most-Watched NFL Regular Season Games in More than a Decade
The Cowboys and Eagles generated an audience of 20.3 million viewers on ESPN, ABC, ESPN Deportes, while the Chiefs-Broncos delivered 19.1 million viewers across the same networks.

[01/11/22 - 08:48 AM]
CBS Sports Delivers Its Most-Watched NFL Regular Season in Six Years, Concluding with Strong Week 18 Viewership
"The NFL on CBS" averaged 21.588 million viewers for its 10 national Sunday game windows, which is more than any primetime television sports, entertainment or news series on any network this season.

[01/11/22 - 08:06 AM]
"Dexter: New Blood" Shatters Viewership Records for Showtime
For its 10-episode run, the series is averaging over 8 million weekly viewers across all platforms, becoming the most-watched series in Showtime history.

[01/10/22 - 02:53 PM]
"Euphoria's" Season 2 Premiere Tallied 2.4 Million Viewers Across All Platforms Sunday Night
Said debut marked the strongest digital premiere night performance for any episode of an HBO series since HBO Max's launch and a series-record more than double the season 1 premiere.

[01/07/22 - 10:12 AM]
HGTV Hit "Home Town" Already on Track to Deliver Strong Ratings in Current Season
In its 8-9 p.m. timeslot on January 2, "Home Town" was a top 5 cable program among P25-54 and W25-54.

[01/07/22 - 09:37 AM]
FOX & Gordon Ramsay's "Next Level Chef" Posts Season's #1 Series Premiere
Across platforms, "Next Level Chef" marks Gordon Ramsay's most-streamed telecast ever and FOX's most-streamed debut of the season.

[01/05/22 - 12:37 PM]
ESPN's 2021 "Monday Night Football" Traditional Schedule Delivers Franchise's Best Viewership Since 2013
ESPN's traditional 17-game "MNF" package averaged 13.5 million viewers a game, up 11% from 2020 and 7% from 2019.

[01/05/22 - 08:16 AM]
ABC's "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2022 - Part 1" Attracts 19.6 Million Total Viewers in Late-Night
The 50th-anniversary show of ABC's annual New Year's Eve special drew in 24.2 million Total Viewers and scored a 7.3 Adult 18-49 rating in the midnight quarter-hour.

[01/05/22 - 07:04 AM]
"Yellowstone" Season Four Finale Scores Over 10 Million Total Viewers and More Than Nine Million on Paramount Network Alone
Said finale was up 81% from last season's swan song.

[01/04/22 - 03:33 PM]
New Year's Six Delivers Multi-Year Viewership Highs, Second-Most-Watched Non-Semifinal Rose Bowl Game of College Football Playoff Era
This year's New Year's Six finished up double digits year-over-year, averaging 12.7 million viewers, and every bowl of the 2021 New Year's Six surpassed 7.5 million viewers for just the third time of the CFP era.