Who Cares About Girls: Slave Girls of India Premieres as Highest Rated News Documentary Special in Oxygen History
New York � June 26, 2007 � Who Cares About Girls: Slave Girls of India premiered on Sunday, June 24 at 10 p.m. (ET/PT) with a strong 0.6 rating among households, making it the highest-rated and most-watched news documentary special in Oxygen history. It also garnered an impressive 0.4 among W18-49 and 0.5 among W18-34. The special doubled the year-ago time period performance for the network on a household basis.
The one-hour special, hosted by Lisa Ling, is the second installment of the Who Cares About Girls documentary series, which is dedicated to exploring how the world treats girls - who are vulnerable because of their age, their gender and their lack of status.
Who Cares About Girls: Daughters Left Behind, the premiere episode which aired March 25, was also a ratings success, scoring a 0.5 rating among households, W18-49, and among W18-34.
About Oxygen Media
Oxygen, the only cable network owned and operated by women, is currently available in over 72 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with vast array of unconventional and original programming including The Janice Dickinson Modeling Agency, The Bad Girls Club, Tori & Dean: Inn Love and Campus Ladies. Geraldine Laybourne, the network's founder, Chairman and CEO, has led the company to be a strong advocate for women. Through programs like The Mentor's Walk, Oxygen's national program for bringing along the next generation, and "Who Cares About Girls," Oxygen's new documentary series -- Oxygen is creating The New Girls Network.