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[07/03/07 - 03:47 PM]
Bravo Posts Best Second Quarter Ever in Prime and Total Day with Hit Series - 'Top Chef,' 'Shear Genius,' 'Kathy Griffin: My Life on the D-List,' and 'Work Out'
Bravo spins the numbers for the second quarter of 2007.

[via press release from Bravo]

BRAVO POSTS BEST SECOND QUARTER EVER IN PRIME AND TOTAL DAY WITH HIT SERIES � 'TOP CHEF,' 'SHEAR GENIUS,' 'KATHY GRIFFIN: MY LIFE ON THE D-LIST,' AND 'WORK OUT'

Bravo Grows Year-Over-Year in Key A18-49 Demo and Total Viewers for Seventh Consecutive Quarter

Bravo Digital Marks Explosive Triple Digit Growth

NEW YORK � July 3, 2007 � Propelled by the success of Bravo's hit series "Top Chef 3 Miami" � the No. 1 food show on cable � "Kathy Griffin: My Life on the D-List," "Shear Genius" and "Work Out," Bravo again broke network records to deliver the best second quarter in its 27-year history in both prime and total day in the key demo A18-49 and total viewers, according to Nielsen Media Research. The "Watch What Happens" network continues its driving momentum, marking second quarter double-digit growth in ratings on air and triple digit growth in page views online.

"Both our competition reality and docu-drama genres continue to build on their previous series' successes," said Lauren Zalaznick, President, Bravo Media. "Bravo is delivering remarkable and record-setting growth both on air and online."

For the seventh consecutive quarter, Bravo increased year-over-year total day quarter growth in A18-49 by 13 percent (163,000 vs. 144,000) and total viewership by 17 percent (284,000 vs. 243,000), versus 2Q06 (Mon-Sun 9 a.m.-5 a.m.). Additionally, the network's 8-11 p.m. primetime delivery grew by 12 percent among A18-49 (282,000 vs. 252,000) and 22 percent in total viewers (543,000 vs. 446,000).

For 2007 to date, the network's programming slate now boasts five shows that average more than one million total viewers � up from two through the comparative time period in 2006 � "Top Chef 3 Miami" (2,069,000), "Shear Genius," (1,091,000) "Top Design" (1,152,000), "Real Housewives of Orange County," (1,189,000) and "Top Chef 2" (3,043,000). Comparatively, through the first half of 2006, only Project Runway 2" (2,017,000) and the inaugural season of "Top Chef" (1,232,000) averaged more than one million total viewers.

BRAVO DIGITAL STOKES EXPLOSIVE TRIPLE-DIGIT GROWTH

Blogs, vlogs and video, oh my. With clever original content, Bravo Digital (www.BravoTV.com, www.BrilliantButCancelled.com, www.OUTzoneTV.com, www.TelevisionWithoutPity.com and www.getTRIO.com) showed explosive growth, posting a whopping 476 percent increase in page views (240 million vs. 41.5 million) compared to 2Q06, according to Omniture and Urchin (2006, 2007). And Bravo Digital's video streams showed remarkable year-over-year growth, posting a massive 1,204 percent increase with nearly four million videos streamed (vs. 300,000). Compared to 2Q06, www.BravoTV.com topped 73 million page views, representing a 79 percent increase (vs. 41 million) and logged 3.8 million unique users, up 82 percent (vs. 2.1 million). And BravoTV.com's "stickiness" (average pages per visit) increased 2.5 percent to 14.52 (vs. 14.14).

Bravo Digital's microsites continue to grow:

� The first three weeks after the premiere of Top Chef, www.topchefonline.com, Bravo Digital's robust food destination dedicated to "Top Chef" fans and foodies, generated over 4.5 million page views and over 350,000 unique visitors since the series premiere of "Top Chef 3 Miami" (6/13/07), up 53 percent and 33 percent respectively over the first three weeks after the premiere of season two. The new Recipe Finder, chock full of favorite recipes from the show, generated more than 350,000 page views and nearly 55,000 unique visitors since launch.

� The premiere episode of "Kathy Griffin: My Life on the D-list" season three was the No. 1 full streamed show on Bravo Digital on its premiere (6/5), with over 110,000 streams to-date. Through the first four weeks of the current season (series premiere 6/05/07), the show microsite logged nearly one million page views (up 90 percent from season two) and 100,000 unique visitors (up 25 percent), compared to the first four weeks of the prior season (6/5/07 - 6/30/07 vs. 6/06/06 - 06/30/06).

� Bravo recently acquired www.TelevisionWithoutPity.com, the top site for all things television, in March 2007. Since the acquisition, the site has grown 64 percent in average monthly page views (53.1 million vs. 32.4 million) and grew to 1.1 million unique visitors.

"TOP CHEF 3 MIAMI," "KATHY GRIFFIN: MY LIFE ON THE D-LIST," "SHEAR GENIUS" AND "WORK OUT" DRIVE BRAVO'S SECOND QUARTER 2007 SUCCESS

"TOP CHEF 3 MIAMI" SIZZLES AS NO. 1 FOOD SHOW ON CABLE

Bravo's third season of the culinary competition sizzles in the Miami heat and remains the No. 1 food show on cable. "Top Chef 3 Miami" improved upon "Top Chef's" season two average through three episodes, increasing 14 percent among A18-49 (1,383,000 vs. 1,213,000) and 25 percent in total viewers (2,069,000 vs. 1,661,000). (Top Chef 3: 6/13/07-6/27/07; Top Chef 2: 10/18/06-11/1/06).

SEASON THREE PREMIERE OF "KATHY GRIFFIN: MY LIFE ON THE D-LIST" SET RECORD RATINGS FOR SERIES

In its third season, Bravo's "Kathy Griffin: My Life on the D-List" earned the series best ratings across all key demographics � total viewers and the coveted A18-49 demographic. Chronicling Griffin's D-list adventures, season three increased over the season two average, through four episodes, 51 percent in A18-49 (660,000 vs. 437,000) and up 48% among total viewers (902,000 vs. 610,000). (My Life On The D-List 3: 6/5/07-6/26/07; My Life On The D-List 2: 6/6/06-6/27/06)

"SHEAR GENIUS" FINALE DELIVERED SERIES HIGH 1.4 MILLION TOTAL VIEWERS

In keeping with Bravo competish-reality programming building to the end, the "Shear Genius" finale styled record ratings for the series, delivering 1,461,000 total viewers and 975,000 P18-49, making it the most viewed episode for the series (5/30/07). In addition, the series earned an average of 1,091,000 total viewers. (Shear Genius: 4/11/07-5/30/07)

"WORK OUT" SEASON TWO PUMPED UP DOUBLE DIGIT GROWTH

The second season of Bravo's successful docu-drama "Work Out," following the life of Jackie Warner, elite trainer and owner of Sky Sport & Spa in Beverly Hills, CA, gained muscle, posting double-digit growth. Season two increased 25 percent among A18-49 (659,000 vs. 526,000) and up +14% among total viewers (827,000 vs. 724,000), above the season one average. (Work Out 2: 3/20/07-5/8/07; Work Out 1: 7/19/06-8/22/06)

Sources:

Nielsen Media Research: Live+7 Day 1/1/07 - 6/17/07; Live+Same Day 6/18/07 - 7/1/07. 2Q06 Live+7 Day.

Online tracking by internal NBCU Web Logs (Urchin/Omniture).

Bravo is the cable network that plugs people into arts, entertainment and pop culture with original programming, acclaimed drama series, movies, comedy and music specials, and by showing a whole different side of celebrities. Currently available in more than 84 million homes, Bravo is known for breaking exciting new personalities, shaking up the way we look at style, media, fame and Hollywood, pulling back the curtain on the creative process, and making influential and inventive original programming. Its critically acclaimed original programming includes the Emmy-nominated "Kathy Griffin: My Life on the D-List," 12-time Emmy-nominated "Inside the Actors Studio," "The Real Housewives of Orange County," "Top Chef," "Celebrity Poker Showdown," as well as the 2004 Emmy winner for Outstanding Reality Program, "Queer Eye," and the four-time Emmy-nominated hit competition series, "Project Runway."

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.bravotv.com.





  [july 2007]  
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· KATHY GRIFFIN: MY LIFE ON THE D-LIST (BRAVO)
· PROJECT RUNWAY (LIFETIME)
· REAL HOUSEWIVES OF ORANGE COUNTY, THE (BRAVO)
· SHEAR GENIUS (BRAVO)
· TOP CHEF (BRAVO)
· TOP DESIGN (BRAVO)
· WORK OUT (BRAVO)





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