or


[07/05/07 - 01:47 PM]
'Macy'S' 4th of July Special Delivers Ratings Fireworks
NBC spins the numbers for Wednesday, July 4.

[via press release from NBC]

'MACY'S' 4TH OF JULY SPECIAL DELIVERS RATINGS FIREWORKS

THE ANNUAL 'MACY'S 4TH OF JULY FIREWORKS� SPECTACULAR' SCORES ITS HIGHEST 18-49 RATING IN FIVE YEARS AND ITS BIGGEST OVERALL VIEWERSHIP IN SEVEN YEARS, PENDING UPDATES

THE 'MACY'S' SPECIAL WINS ITS HOUR IN ALL KEY RATINGS MEASURES, PACING NBC TO A WEDNESDAY NIGHT WIN IN ADULTS 18-49 AND TOTAL VIEWERS

BURBANK, Calif. � July 5, 2007 � NBC's annual "Macy's 4th of July Fireworks� Spectacular" last night soared to the special's highest 18-49 rating in five years and the event's biggest average total viewership in seven years, pacing NBC to a nightly win in 18-49 and overall viewers, according to preliminary "fast affiliate-based" "live plus same day" viewing figures from Nielsen Media Research.

From 9-10 p.m. ET, "Macy's 4th of July Fireworks� Spectacular" (2.2 rating, 9 share in adults 18-49, 8.0 million viewers overall) delivered the special's highest 18-49 rating since 2002, up 5 percent versus last year (2.2/9 vs. 2.1/8). If the increase stands in official nationals (which are due on Friday, July 6), it will mark the third year in a row that the special has built on its year-ago rating. In total viewers, last night's "Macy's" special is currently ahead of last year's telecast (8.02 million vs. 8.01 million in "live plus same day" results). Pending updates, this would give last night's telecast the event's largest overall average audience since 2000 and would mark the third year in a row that the special has increased versus its year-ago results.

The "Macy's 4th of July Fireworks� Spectacular" was the night's #1 telecast in 18-49 and total viewers, winning its time period in every key ratings category. It scored a 47 percent margin of victory in adults 18-49 (2.2/9 vs. a 1.5/6 for CBS' "Criminal Minds" encore in second place). From its first half-hour to its second, the special increased by 25 percent in 18-49 (to a 2.5/9 from a 2.0/8) and its overall viewership by 31 percent, or 2.2 million persons (to 9.1 million from 6.9 million).

At 10 p.m. ET, an encore telecast of "Dateline NBC" (2.0/7 in 18-49, 6.7 million viewers overall) ranked #1 in adults 18-49 and other key measures.

From 8-8:30 p.m. ET, an encore telecast of "Most Outrageous Moments" (1.2/5 in 18-49, 4.2 million viewers overall) tied for #1 in adults 18-49 and ranked #1 outright in adults 25-54, pending updates. From 8:30-9 p.m., a second encore "Most Outrageous Moments" (1.5/6 in 18-49, 5.1 million viewers overall) ranked #1 in adults 18-49 and other key demos, having built on its lead-in by 25 percent in 18-49 and by 20 percent in overall viewership.

NBC won Wednesday night in adults 18-49 and total viewers. Pending updates, NBC ranked #1 or tied for #1 in all six primetime half-hours last night.

Preliminary 18-49 averages for Wednesday night are: NBC, 1.8 rating, 7 share; CBS, 1.4/5; Fox 1.2/5; ABC, 1.1/4; CW, 0.4/2. In overall total viewers, July 4 preliminary results are: NBC, 6.5 million; CBS, 6.0 million; ABC, 3.6 million; Fox, 3.1 million; and CW, 1.0 million.

Note that all national ratings are "live plus same day" unless otherwise indicated.

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

UPDATE: 'MACY'S' 4TH OF JULY SPECIAL DELIVERS RATINGS FIREWORKS

THE ANNUAL 'MACY'S 4TH OF JULY FIREWORKS� SPECTACULAR' SCORES ITS HIGHEST 18-49 RATING IN FIVE YEARS

THE 'MACY'S' SPECIAL WINS ITS HOUR IN ALL KEY RATINGS MEASURES, PACING NBC TO A WEDNESDAY NIGHT WIN IN ADULTS 18-49 AND TOTAL VIEWERS

BURBANK, Calif. � July 6, 2007 � NBC's annual "Macy's 4th of July Fireworks� Spectacular" last night soared to the special's highest 18-49 rating in five years, pacing NBC to a nightly win in 18-49 and overall viewers, according to updated "live plus same day" viewing figures from Nielsen Media Research.

From 9-10 p.m. ET, "Macy's 4th of July Fireworks� Spectacular" (2.2 rating, 8 share in adults 18-49, 7.6 million viewers overall) delivered the special's highest 18-49 rating since 2002, up 5 percent versus last year (2.2/9 vs. 2.1/8). This marks the third year in a row that the special has built on its year-ago rating in primetime's key demo.

The "Macy's 4th of July Fireworks� Spectacular" was the night's #1 telecast in 18-49 and total viewers, winning its time period in every key ratings category. From its first half-hour to its second, the special increased by 26 percent in 18-49 (to a 2.4/9 from a 1.9/8) and its overall viewership by 30 percent, or nearly 2.0 million persons (to 8.6 million from 6.6 million).

At 10 p.m. ET, an encore telecast of "Dateline NBC" (1.9/7 in 18-49, 6.5 million viewers overall) ranked #1 in adults 18-49 and other key measures.

From 8-9 p.m. ET, an encore telecast of "Most Outrageous Moments" (1.3/5 in 18-49, 4.4 million viewers overall) tied for #1 in adults 18-49 and ranked #1 outright in adults 25-54.

NBC won Wednesday night in adults 18-49 and total viewers.

Updated 18-49 averages for Wednesday night are: NBC, 1.8 rating, 7 share; Fox 1.3/5; CBS, 1.2/5; ABC, 1.0/4; CW, 0.4/2. In overall total viewers, July 4 updated results are: NBC, 6.2 million; CBS, 5.5 million; Fox 3.2 million; ABC, 3.1 million; and CW, 1.0 million.

Note that all national ratings are "live plus same day" unless otherwise indicated.





  [july 2007]  
S
M
T
W
T
F
S


· CRIMINAL MINDS (CBS)
· DATELINE NBC (NBC)
· MOST OUTRAGEOUS MOMENTS (NBC)





most recent ratings | view all posts
[08/19/19 - 02:16 PM]
Paramount Network's "I Am Patrick Swayze" Delivers 2 Million Total Viewers on August 18
Paramount Network spins the numbers for Sunday, August 18.

[08/19/19 - 11:07 AM]
"Yellowstone" Tops TV on August 14 Among Key P18-49 and P25-54 Demos
Paramount Network further spins the numbers for Wednesday, August 14.

[08/19/19 - 08:35 AM]
Sunday's Broadcast Ratings: NFL Preseason Pushes FOX in Front
The network wins the night among adults 18-49 while CBS is the most-watched broadcaster.

[08/18/19 - 08:30 AM]
Saturday's Broadcast Ratings: CBS Tops Charts in Viewers, Demos
The Eye is the network to beat on a low key evening.

[08/17/19 - 08:28 AM]
Friday's Broadcast Ratings: NBC Tops Demos; CBS Wins Total Viewers
Said networks share the honors on a repeat heavy evening.

[08/16/19 - 08:04 AM]
Thursday's Broadcast Ratings: NBC Tops Demos; CBS Wins Total Viewers
NFL preseason on local stations once again effects the preliminary numbers.

[08/15/19 - 08:10 AM]
Wednesday's Broadcast Ratings: FOX Holds Off Demo Competition; NBC Tops Total Viewers
The time period premiere of "America's Got Talent" leads the night in both categories.

[08/14/19 - 09:19 AM]
Tuesday's Broadcast Ratings: NBC, "America's Got Talent" Top Charts
The Peacock holds onto top honors in both total viewers and adults 18-49.

[08/14/19 - 08:31 AM]
"Flip or Flop" Continues to Deliver Strong Live Plus Three-Day Ratings For HGTV
HGTV further spins the numbers for Thursday, August 8.

[08/13/19 - 08:13 AM]
Monday's Broadcast Ratings:"Bachelor in Paradise" Tops Demo Race for ABC
The Alphabet wins the night among adults 18-49 while NBC is the most-watched network.

[08/12/19 - 03:21 PM]
Disney Channel's "Descendants 3" Builds Steam Across Linear Television, Digital TV and Music
Disney Channel further spins the numbers for Friday, August 2.

[08/12/19 - 11:08 AM]
"Yellowstone" Ropes 5.4 Million Total Viewers for Most-Watched Episode in Series History
Paramount Network further spins the numbers for Wednesday, August 7.

[08/12/19 - 08:19 AM]
Sunday's Broadcast Ratings: "Big Brother" Tops Charts for CBS
The Eye takes home top honors in total viewers, shares the adults 18-49 crown with ABC.

[08/11/19 - 09:24 AM]
Saturday's Broadcast Ratings: CBS Wins Repeat Showdown in Viewers, Demos
A pair of "48 Hours" installments help win the night in said categories.

[08/10/19 - 09:29 AM]
Friday's Broadcast Ratings: FOX, NBC Share Demo Honors; CBS Tops Viewers
NFL preseason coverage on local stations however makes the early results unclear.