or


[07/05/07 - 01:47 PM]
'Macy'S' 4th of July Special Delivers Ratings Fireworks
NBC spins the numbers for Wednesday, July 4.

[via press release from NBC]

'MACY'S' 4TH OF JULY SPECIAL DELIVERS RATINGS FIREWORKS

THE ANNUAL 'MACY'S 4TH OF JULY FIREWORKS� SPECTACULAR' SCORES ITS HIGHEST 18-49 RATING IN FIVE YEARS AND ITS BIGGEST OVERALL VIEWERSHIP IN SEVEN YEARS, PENDING UPDATES

THE 'MACY'S' SPECIAL WINS ITS HOUR IN ALL KEY RATINGS MEASURES, PACING NBC TO A WEDNESDAY NIGHT WIN IN ADULTS 18-49 AND TOTAL VIEWERS

BURBANK, Calif. � July 5, 2007 � NBC's annual "Macy's 4th of July Fireworks� Spectacular" last night soared to the special's highest 18-49 rating in five years and the event's biggest average total viewership in seven years, pacing NBC to a nightly win in 18-49 and overall viewers, according to preliminary "fast affiliate-based" "live plus same day" viewing figures from Nielsen Media Research.

From 9-10 p.m. ET, "Macy's 4th of July Fireworks� Spectacular" (2.2 rating, 9 share in adults 18-49, 8.0 million viewers overall) delivered the special's highest 18-49 rating since 2002, up 5 percent versus last year (2.2/9 vs. 2.1/8). If the increase stands in official nationals (which are due on Friday, July 6), it will mark the third year in a row that the special has built on its year-ago rating. In total viewers, last night's "Macy's" special is currently ahead of last year's telecast (8.02 million vs. 8.01 million in "live plus same day" results). Pending updates, this would give last night's telecast the event's largest overall average audience since 2000 and would mark the third year in a row that the special has increased versus its year-ago results.

The "Macy's 4th of July Fireworks� Spectacular" was the night's #1 telecast in 18-49 and total viewers, winning its time period in every key ratings category. It scored a 47 percent margin of victory in adults 18-49 (2.2/9 vs. a 1.5/6 for CBS' "Criminal Minds" encore in second place). From its first half-hour to its second, the special increased by 25 percent in 18-49 (to a 2.5/9 from a 2.0/8) and its overall viewership by 31 percent, or 2.2 million persons (to 9.1 million from 6.9 million).

At 10 p.m. ET, an encore telecast of "Dateline NBC" (2.0/7 in 18-49, 6.7 million viewers overall) ranked #1 in adults 18-49 and other key measures.

From 8-8:30 p.m. ET, an encore telecast of "Most Outrageous Moments" (1.2/5 in 18-49, 4.2 million viewers overall) tied for #1 in adults 18-49 and ranked #1 outright in adults 25-54, pending updates. From 8:30-9 p.m., a second encore "Most Outrageous Moments" (1.5/6 in 18-49, 5.1 million viewers overall) ranked #1 in adults 18-49 and other key demos, having built on its lead-in by 25 percent in 18-49 and by 20 percent in overall viewership.

NBC won Wednesday night in adults 18-49 and total viewers. Pending updates, NBC ranked #1 or tied for #1 in all six primetime half-hours last night.

Preliminary 18-49 averages for Wednesday night are: NBC, 1.8 rating, 7 share; CBS, 1.4/5; Fox 1.2/5; ABC, 1.1/4; CW, 0.4/2. In overall total viewers, July 4 preliminary results are: NBC, 6.5 million; CBS, 6.0 million; ABC, 3.6 million; Fox, 3.1 million; and CW, 1.0 million.

Note that all national ratings are "live plus same day" unless otherwise indicated.

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

UPDATE: 'MACY'S' 4TH OF JULY SPECIAL DELIVERS RATINGS FIREWORKS

THE ANNUAL 'MACY'S 4TH OF JULY FIREWORKS� SPECTACULAR' SCORES ITS HIGHEST 18-49 RATING IN FIVE YEARS

THE 'MACY'S' SPECIAL WINS ITS HOUR IN ALL KEY RATINGS MEASURES, PACING NBC TO A WEDNESDAY NIGHT WIN IN ADULTS 18-49 AND TOTAL VIEWERS

BURBANK, Calif. � July 6, 2007 � NBC's annual "Macy's 4th of July Fireworks� Spectacular" last night soared to the special's highest 18-49 rating in five years, pacing NBC to a nightly win in 18-49 and overall viewers, according to updated "live plus same day" viewing figures from Nielsen Media Research.

From 9-10 p.m. ET, "Macy's 4th of July Fireworks� Spectacular" (2.2 rating, 8 share in adults 18-49, 7.6 million viewers overall) delivered the special's highest 18-49 rating since 2002, up 5 percent versus last year (2.2/9 vs. 2.1/8). This marks the third year in a row that the special has built on its year-ago rating in primetime's key demo.

The "Macy's 4th of July Fireworks� Spectacular" was the night's #1 telecast in 18-49 and total viewers, winning its time period in every key ratings category. From its first half-hour to its second, the special increased by 26 percent in 18-49 (to a 2.4/9 from a 1.9/8) and its overall viewership by 30 percent, or nearly 2.0 million persons (to 8.6 million from 6.6 million).

At 10 p.m. ET, an encore telecast of "Dateline NBC" (1.9/7 in 18-49, 6.5 million viewers overall) ranked #1 in adults 18-49 and other key measures.

From 8-9 p.m. ET, an encore telecast of "Most Outrageous Moments" (1.3/5 in 18-49, 4.4 million viewers overall) tied for #1 in adults 18-49 and ranked #1 outright in adults 25-54.

NBC won Wednesday night in adults 18-49 and total viewers.

Updated 18-49 averages for Wednesday night are: NBC, 1.8 rating, 7 share; Fox 1.3/5; CBS, 1.2/5; ABC, 1.0/4; CW, 0.4/2. In overall total viewers, July 4 updated results are: NBC, 6.2 million; CBS, 5.5 million; Fox 3.2 million; ABC, 3.1 million; and CW, 1.0 million.

Note that all national ratings are "live plus same day" unless otherwise indicated.





  [july 2007]  
S
M
T
W
T
F
S


· CRIMINAL MINDS (CBS)
· DATELINE NBC (NBC)
· MOST OUTRAGEOUS MOMENTS (NBC)









most recent ratings | view all posts
[04/24/14 - 08:50 AM]
Encore Telecast of "Law & Order: Special Victims Unit" Builds On Its Lead-In by 10% in Adults 18-49
NBC spins the numbers for Wednesday, April 23.

[04/24/14 - 08:45 AM]
Wednesday's Broadcast Ratings: FOX Tops Viewers, Demos with "American Idol"
The network's mainstay is up double-digits from last week among adults 18-49.

[04/24/14 - 08:28 AM]
ABC's "Modern Family" Is Up as Wednesday's #1 TV Show for Its 6th Straight Original
ABC spins the numbers for Wednesday, April 23.

[04/24/14 - 07:49 AM]
"Jimmy Kimmel Live: Behind the Scandalabra" Delivers the Show's Most-Watched-Ever Late-Night Telecast
ABC spins the late-night numbers for the week of April 14-18.

[04/23/14 - 02:59 PM]
Discovery Channel's Season Premiere of "Deadliest Catch" Is Highest Rated Premiere in Three Seasons
Discovery spins the numbers for Tuesday, April 22.

[04/23/14 - 02:51 PM]
Tuesday's Cable Ratings & Broadcast Finals: "The Voice" Keeps NBC on Top in Demos
Plus: numbers for MTV's "Faking It," Investigation Discovery's "Bad Teachers" and Discovery's "Deadliest Catch."

[04/23/14 - 01:21 PM]
Lifetime's New Docu-Series "True Tori" Captivates 1.2 Million Viewers in Series Premiere
Lifetime spins the numbers for Tuesday, April 22.

[04/23/14 - 01:20 PM]
ABC Airs 7 of the Season's Top 20 Entertainment Series - Most for Any Net
ABC spins the numbers for the season to date.

[04/23/14 - 10:52 AM]
Cartoon Network's "Adventure Time" Seals Monday Night Wins
Cartoon Network spins the numbers for Monday, April 21.

[04/23/14 - 08:47 AM]
NBC Finishes #1 or Tied for #1 Tuesday Night Among the Big 4 Networks for a Record 21st Time This Season in 18-49
NBC spins the numbers for Tuesday, April 22.

[04/23/14 - 08:36 AM]
"Supernatural" Rises, "The Originals" Holds Steady
The CW spins the numbers for Tuesday, April 22.

[04/23/14 - 08:30 AM]
ABC's "Marvel's Agents of S.H.I.E.L.D." Is Up from Its Last Original 8pm Telecast in Viewers and Adults 18-49
ABC spins the numbers for Tuesday, April 22.

[04/23/14 - 08:29 AM]
Tuesday's Broadcast Ratings: NBC Keeps Demo Crown with "The Voice"
Plus: CBS, despite an all-repeat lineup, takes home the silver in adults 18-49 and remains the most-watched network.

[04/23/14 - 06:05 AM]
"The Boondocks'" Season Premiere Makes Big Splash on Adult Swim
Adult Swim spins the numbers for Monday, April 21.

[04/22/14 - 02:48 PM]
Bravo Media's "Southern Charm" Earns Highest-Rated Episode of the Series with 1.2 Million Total Viewers
Bravo spins the numbers for Monday, April 21.