or


[07/05/07 - 01:47 PM]
'Macy'S' 4th of July Special Delivers Ratings Fireworks
NBC spins the numbers for Wednesday, July 4.

[via press release from NBC]

'MACY'S' 4TH OF JULY SPECIAL DELIVERS RATINGS FIREWORKS

THE ANNUAL 'MACY'S 4TH OF JULY FIREWORKS� SPECTACULAR' SCORES ITS HIGHEST 18-49 RATING IN FIVE YEARS AND ITS BIGGEST OVERALL VIEWERSHIP IN SEVEN YEARS, PENDING UPDATES

THE 'MACY'S' SPECIAL WINS ITS HOUR IN ALL KEY RATINGS MEASURES, PACING NBC TO A WEDNESDAY NIGHT WIN IN ADULTS 18-49 AND TOTAL VIEWERS

BURBANK, Calif. � July 5, 2007 � NBC's annual "Macy's 4th of July Fireworks� Spectacular" last night soared to the special's highest 18-49 rating in five years and the event's biggest average total viewership in seven years, pacing NBC to a nightly win in 18-49 and overall viewers, according to preliminary "fast affiliate-based" "live plus same day" viewing figures from Nielsen Media Research.

From 9-10 p.m. ET, "Macy's 4th of July Fireworks� Spectacular" (2.2 rating, 9 share in adults 18-49, 8.0 million viewers overall) delivered the special's highest 18-49 rating since 2002, up 5 percent versus last year (2.2/9 vs. 2.1/8). If the increase stands in official nationals (which are due on Friday, July 6), it will mark the third year in a row that the special has built on its year-ago rating. In total viewers, last night's "Macy's" special is currently ahead of last year's telecast (8.02 million vs. 8.01 million in "live plus same day" results). Pending updates, this would give last night's telecast the event's largest overall average audience since 2000 and would mark the third year in a row that the special has increased versus its year-ago results.

The "Macy's 4th of July Fireworks� Spectacular" was the night's #1 telecast in 18-49 and total viewers, winning its time period in every key ratings category. It scored a 47 percent margin of victory in adults 18-49 (2.2/9 vs. a 1.5/6 for CBS' "Criminal Minds" encore in second place). From its first half-hour to its second, the special increased by 25 percent in 18-49 (to a 2.5/9 from a 2.0/8) and its overall viewership by 31 percent, or 2.2 million persons (to 9.1 million from 6.9 million).

At 10 p.m. ET, an encore telecast of "Dateline NBC" (2.0/7 in 18-49, 6.7 million viewers overall) ranked #1 in adults 18-49 and other key measures.

From 8-8:30 p.m. ET, an encore telecast of "Most Outrageous Moments" (1.2/5 in 18-49, 4.2 million viewers overall) tied for #1 in adults 18-49 and ranked #1 outright in adults 25-54, pending updates. From 8:30-9 p.m., a second encore "Most Outrageous Moments" (1.5/6 in 18-49, 5.1 million viewers overall) ranked #1 in adults 18-49 and other key demos, having built on its lead-in by 25 percent in 18-49 and by 20 percent in overall viewership.

NBC won Wednesday night in adults 18-49 and total viewers. Pending updates, NBC ranked #1 or tied for #1 in all six primetime half-hours last night.

Preliminary 18-49 averages for Wednesday night are: NBC, 1.8 rating, 7 share; CBS, 1.4/5; Fox 1.2/5; ABC, 1.1/4; CW, 0.4/2. In overall total viewers, July 4 preliminary results are: NBC, 6.5 million; CBS, 6.0 million; ABC, 3.6 million; Fox, 3.1 million; and CW, 1.0 million.

Note that all national ratings are "live plus same day" unless otherwise indicated.

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

UPDATE: 'MACY'S' 4TH OF JULY SPECIAL DELIVERS RATINGS FIREWORKS

THE ANNUAL 'MACY'S 4TH OF JULY FIREWORKS� SPECTACULAR' SCORES ITS HIGHEST 18-49 RATING IN FIVE YEARS

THE 'MACY'S' SPECIAL WINS ITS HOUR IN ALL KEY RATINGS MEASURES, PACING NBC TO A WEDNESDAY NIGHT WIN IN ADULTS 18-49 AND TOTAL VIEWERS

BURBANK, Calif. � July 6, 2007 � NBC's annual "Macy's 4th of July Fireworks� Spectacular" last night soared to the special's highest 18-49 rating in five years, pacing NBC to a nightly win in 18-49 and overall viewers, according to updated "live plus same day" viewing figures from Nielsen Media Research.

From 9-10 p.m. ET, "Macy's 4th of July Fireworks� Spectacular" (2.2 rating, 8 share in adults 18-49, 7.6 million viewers overall) delivered the special's highest 18-49 rating since 2002, up 5 percent versus last year (2.2/9 vs. 2.1/8). This marks the third year in a row that the special has built on its year-ago rating in primetime's key demo.

The "Macy's 4th of July Fireworks� Spectacular" was the night's #1 telecast in 18-49 and total viewers, winning its time period in every key ratings category. From its first half-hour to its second, the special increased by 26 percent in 18-49 (to a 2.4/9 from a 1.9/8) and its overall viewership by 30 percent, or nearly 2.0 million persons (to 8.6 million from 6.6 million).

At 10 p.m. ET, an encore telecast of "Dateline NBC" (1.9/7 in 18-49, 6.5 million viewers overall) ranked #1 in adults 18-49 and other key measures.

From 8-9 p.m. ET, an encore telecast of "Most Outrageous Moments" (1.3/5 in 18-49, 4.4 million viewers overall) tied for #1 in adults 18-49 and ranked #1 outright in adults 25-54.

NBC won Wednesday night in adults 18-49 and total viewers.

Updated 18-49 averages for Wednesday night are: NBC, 1.8 rating, 7 share; Fox 1.3/5; CBS, 1.2/5; ABC, 1.0/4; CW, 0.4/2. In overall total viewers, July 4 updated results are: NBC, 6.2 million; CBS, 5.5 million; Fox 3.2 million; ABC, 3.1 million; and CW, 1.0 million.

Note that all national ratings are "live plus same day" unless otherwise indicated.





  [july 2007]  
S
M
T
W
T
F
S


· CRIMINAL MINDS (CBS)
· DATELINE NBC (NBC)
· MOST OUTRAGEOUS MOMENTS (NBC)









most recent ratings | view all posts
[12/21/14 - 09:11 AM]
Saturday's Broadcast Ratings: CBS Tops Evening with "Thursday Night Football" Special
The Eye's primetime NFL coverage wins the night in both total viewers and adults 18-49.

[12/21/14 - 08:56 AM]
"Saturday Night Live," With Host Amy Adams, Was the #1 Big 4 Non-Sports Telecast of the Night in Both Households and 18-49
NBC spins the numbers for Saturday, December 20.

[12/20/14 - 09:00 AM]
NBC Ranks #1 Friday Night Among the Big 4 in Adults 18-49, Total Viewers, Adults 25-54 and All Other Key Measures
NBC spins the numbers for Friday, December 19.

[12/20/14 - 08:47 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Demos with "Dateline"
The Peacock leads the night with its perennial newsmagazine.

[12/19/14 - 08:41 AM]
"The People Magazine Awards" Generates NBC's Biggest Audience in Its Slot, Excluding "Peter Pan Live!" and NFL, Since October 23
NBC spins the numbers for Thursday, December 18.

[12/19/14 - 08:25 AM]
Thursday's Broadcast Ratings: Comedies Power CBS to Top Spot
A repeat "The Big Bang Theory" and a new "Mom" lead the night among adults 18-49.

[12/18/14 - 11:01 AM]
"The Tonight Show" Handily Outperforms ABC, CBS Timeslot Competition for Week of Dec. 8-12
NBC spins the late-night numbers for the week of December 8-12.

[12/18/14 - 10:01 AM]
TBS Wins 2014 as Basic Cable's #1 Entertainment Network with Adults 18-49
Turner spins the numbers for the year to date.

[12/18/14 - 09:40 AM]
USA Network Continues Unprecedented Ratings Streak with 9th Consecutive Year as #1 in Cable in Total Viewers
USA spins the numbers for the year to date.

[12/18/14 - 08:44 AM]
"The Sing-Off" Ties for #2 in Its Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, December 17.

[12/18/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Survivor" Wraps Season on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[12/18/14 - 08:05 AM]
NBCSN Will Post Best Viewership in Network's History in 2014 & Rank as Fastest Growing Sports Cable Net
NBCSN spins the numbers for the year to date.

[12/18/14 - 07:59 AM]
Freshman Hit "Scorpion" and Relocated "NCIS: Los Angeles" Deliver Ratings Growth on Monday
CBS spins the numbers for Monday, December 15.

[12/17/14 - 11:00 AM]
Adult Swim Hits Milestone as Basic Cable's #1 Network With Young Adults for 10th Consecutive Year
Adult Swim spins the numbers for the year to date.

[12/17/14 - 10:40 AM]
ABC Is Up the Most this Season in Viewers - #1 in Non-Sports Adults 18-49
ABC spins the numbers for the season to date.