CBS EXTENDS ITS SUMMER WINNING STREAK TO SIX WEEKS
CBS Is Also First in Adults 25-54
"CSI" is the Week's Most Watched Program
Network Has Four of the Top Five and Six of the Top 10 Most Watched Programs
"Big Brother 8" Debuts with a Thursday Win in Adults 18-49 and Adults 25-54
"Big Brother 8 Sunday" Places First in Adults 25-54
CBS extended its summer winning streak to six straight weeks in viewers, placed first in adults 25-54 and notched four of the top five programs of the week including No. 1 "CSI," according to Nielsen Live Plus same-day ratings for the week ending July 8, week 42 of the 2006-2007 television year.
For the week in viewers, CBS (6.27m) led NBC (4.87m), FOX (4.76m) and ABC (4.17m). Summer-to-date in viewers, CBS (7.10m) is ahead of FOX (5.82m), NBC (5.60m) and ABC (4.86m).
For the week in key demographics, CBS was first in adults 25-54 (2.2/07) for the second consecutive week and second in adults 18-49 (1.6/05).
For the week in households, CBS (4.3/08) was +30% ahead of NBC (3.3/06), +43% ahead of FOX (3.0/06) and +54% ahead of ABC (2.8/05). Summer-to-date in households, CBS (4.8/09) has a +30% advantage over NBC (3.7/07), +33% advantage over FOX (3.6/07) and +50% advantage over ABC (3.2/06).
CBS Weekly Highlights:
? BIG BROTHER 8 THURSDAY (P) premiered with a time period win in adults 25-54 (3.2/10), adults 18-49 (2.7/09) and placed second in households (4.8/09, -0.1 behind FOX), viewers (7.40m) and adults 18-34 (2.1/08, -0.2 behind FOX).
? CSI: 10PM SPECIAL (R) (S) was first in households (6.3/11), viewers (9.42m), adults 25-54 (3.2/09) and adults 18-49 (2.7/08). CSI was the week's most watched program.
? BIG BROTHER 8 SUNDAY (P) was first in adults 25-54 (2.5/07), second in households (3.8/07), viewers (5.85m), adults 18-49 (2.1/07) and adults 18-34 (1.8/06).
CBS top programs of the week: #1 CSI: 10PM SPECIAL (S)(R) (an average of 9.42m viewers), #3 CSI: MIAMI (R) (8.38m), #4 60 MINUTES (8.19m), #5 TWO AND A HALF MEN (R) (8.18m), #9 NCIS (7.57m), #10 BIG BROTHER 8 THURSDAY (P) (7.40m), #11 WITHOUT A TRACE (R) (7.37m), #12 COLD CASE (R) (7.24m), #15 48 HOURS MYSTERY (R) (6.68m), #16 BOSTON POPS FIREWORKS SPECTACULAR (S) (6.65m), #21 48 HOURS MYSTERY TUESDAY (R) (6.044m), #22 HOW I MET YOUR MOTHER (R) (6.042m), #25 NUMB3RS (R) (5.92m) and #27 BIG BROTHER 8 SUNDAY (P) (5.85m).