"BIG BROTHER 8 SUNDAY" PLACES FIRST IN KEY DEMOGRAPHICS WITH INCREASES OVER LAST WEEK'S PREMIERE

CBS Wins Sunday in Viewers, Adults 18-49 and Adults 25-54

BIG BROTHER 8 SUNDAY placed first in its time period in adults 18-49, adults 18-34 and adults 25-54 with increases over last week's premiere, leading CBS to a Sunday win in viewers and key demographics, according to preliminary Nielsen Live Plus same-day ratings for July 15.

At 8:00PM, BIG BROTHER 8 SUNDAY was first in adults 25-54 (2.7/08), adults 18-49 (2.3/07) and adults 18-34 (1.8/06) and second in households (4.2/08) and viewers (6.37m).

Compared to last Sunday's premiere, BIG BROTHER 8 SUNDAY was up +11% in households (from 3.8/07), +8% in adults 25-54 (from 2.5/07), +10% in adults 18-49 (from 2.1/07), even in adults 18-34 (from 1.8/06) and gained +0.52m viewers (from 5.85m, +9%).

60 MINUTES (R) was first in households (5.3/11), viewers (7.78m), adults 25-54 (1.9/06) and second in adults 18-49 (1.3/05, -0.1 behind ABC).

COLD CASE (R) at 9PM was first in households (4.9/08), viewers (7.28m) and adults 25-54 (2.3/06) and second in adults 18-49 (1.8/05, -0.1 behind FOX).

At 10PM, WITHOUT A TRACE (R) was first in households (4.6/08) and viewers (6.43m) and second in adults 25-54 (2.1/06) and adults 18-49 (1.7/05).

For the night, CBS was first in households (4.8/09), viewers (6.96m), adults 25-54 (2.2/06) and adults 18-49 (1.8/06).

Final Sunday ratings will be available on Tuesday.