or


[07/24/07 - 10:10 PM]
Mad Men Premiere Week Propells AMC to Top Ten Status
AMC spins the numbers for the summer to date.

[via press release from AMC]

Mad Men Premiere Week Propells AMC to Top Ten Status

Network Viewing Atmosphere Couples Original Series Premiere with Key Movies, Providing Consistent Ratings Success Through Out the Week

July 24, 2007 - New York, New York - In a week that brought AMC the largest amount of Emmy nominations in basic cable and the premiere of its first original scripted series, Mad Men, the network announced today that it also achieved top ten rating status for the week in various key demographics, including #7 in A25-54, #7 in M25-54, #8 in households, #8 in M18-49 and #9 in HH Rtg. The Mad Men premiere week continues the network's newly adopted programming strategy, which uniquely couples quality cinematic television with top iconic films. The viewing environment created last week brought unprecedented daily success with 5 movie titles performing over a 1.1 HH rating in primetime.

For Thursday evening, the premiere of Mad Men coupled with the network's premiere of Goodfellas, helped AMC rank as the #4 cable network in HH Ratings for the night, delivering an average 1.3 HH RTG in primetime and giving it the #1 network upscale HH RTG ($100K+). Mad Men as a stand alone provided the network with a 1.4 HH RTG on Thursday night, which is +75% above its Thursday night's average. In addition, the premiere brought significant gains to the network's targeted prime demos, providing a 46% increase in A25-54, a 56% increase in M25-54 and a 32% in W25-54.

"Between our Emmy nomination, the premiere of Mad Men and now these final rating numbers, it has been a truly historic week for AMC," stated Charlie Collier, General Manager and EVP for AMC. "We had very clear and specific set of expectations for Mad Men, both as a series and how it can best serve the network as a whole, and we have surpassed them all. In an era where content priorities now consist of reality programming, game shows, wrestling and procedural reruns, AMC has built a unique original programming vision focused on quality. No one in cable can couple cinematic originals with our library of enduring iconic movies and last week provided a glimpse of the unique way we can serve the marketplace. We are very pleased with what we saw last week and we look forward to the coming weeks, where we will continue to building off these successes."

The following details key ratings for AMC and Mad Men's this week:

Propelled by strong performances of AMC's new original series Mad Men as well as the networks premiere Goodfellas, AMC ranked as a Top 10 network during the week in Primetime among several key measures: #7 on A25-54; #7 on M25-54; #8 on households; #8 on M18-49; #9 on HH Rtg.

Mad Men & Goodfellas also helped elevate AMC to rank as the #1 network in HH Rating (1.4) with an upscale audience of $100K+ for the night compared to other basic cable networks during Thursday's 8-11pm prime daypart.

Source: Nielsen Media Research. Live Data. Thursday (7/19/07) 8-11pm primetime rank. Rank of HH Ratings with a HHI of $100k+ among all basic cable networks that broadcast more than 51% of the daypart.

AMC's premiere of the new original scripted series Mad Men (10p &11p) attracted over 3 Million (3,007,000) unique viewers on Thursday Night.

Source: Nielsen Media Research. Live Data. Mad Men 10p & 11pm program reach/cume (7/19/07). 75% unification, 6 min qualifier (Nielsen standard)

AMC's 10pm Mad Men delivered a 1.4 HH RTG, which is +75% above both AMC's Thursday night time period average. The show averaged more than 1.2 million homes.

Thursday's Mad Men premiere has seen significant gains over the networks prime demo performances: +52% in P2+; +46% in A25-54; +56% in M25-54; +32% in W25-54.

For the week, AMC aired 5 strong movie titles that performed over a 1.1 HH rating during primetime. These included: The Godfather II (7/16 - 1.3 rating); The Untouchables (7/18 - 1.3 rating); Goodfellas (7/19 - 1.2 rating); The Godfather III (7/17 - 1.2 rating) and The Natural (7/22 - 1.1 rating). Mad Men was developed by the network and created by Emmy Award-winning executive producer and writer of "The Sopranos" Matthew Weiner. Set in 1960 New York, the one hour drama received tremendous critical acclaim heading into its premiere, chronicling the lives of the ruthlessly competitive men and women of Madison Avenue advertising, an ego-driven world where key players make an art of the sell while their private world gets sold. The show airs each Thursday at 10 pm EST.

About AMC

AMC, a division of Rainbow Media's Entertainment Services, which also includes WE tv and IFC Companies, is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 91,000,000 homes, offers a comprehensive library of popular movies and a critically-acclaimed slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. AMC has garnered many of the industry's highest honors, including 14 Emmy awards, and three Golden Globe� nominations for its first original movie, "Broken Trail."

About Rainbow Media Holdings LLC

A leader in the entertainment industry, Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation. Rainbow creates and manages some of the country's most compelling and dynamic programming with linear networks including national networks - AMC, fuse, IFC (The Independent Film Channel) and WE: Women's Entertainment; its regional programming service - Rainbow Sports Networks; on-demand networks including LIFESKOOL and SPORTSKOOL; and the largest suite of high definition channels available anywhere - the VOOM HD Networks. Rainbow's other businesses include its film distribution, production and exhibition division - IFC Entertainment; in addition to its advertising sales division - Rainbow Advertising Sales Corporation - and its full service network programming origination and distribution company - Rainbow Network Communications.





  [july 2007]  
S
M
T
W
T
F
S


· MAD MEN (AMC)
· SOPRANOS, THE (HBO)





most recent ratings | view all posts
[10/24/25 - 02:02 PM]
"20/20" Is Friday's Most-Watched Newsmagazine Across the Board
In addition, "20/20" posted its best Adults 25-54 in more than four months.

[10/24/25 - 02:01 PM]
ABC News' "Nightline" Ranks No. 1 Across the Board, Leading NBC in All Key Demos for the 4th Straight Week
"Nightline" grew year to year across the board: Total Viewers, Adults 25-54, and Adults 18-49.

[10/24/25 - 01:05 PM]
"Dancing with the Stars" Makes Television History - Rising for Fifth Straight Week
The October 21 episode scored 6.63 million Total Viewers and a 1.38 rating among Adults 18-49, hitting new season highs in both demographics.

[10/23/25 - 02:33 PM]
Largest Audience for "NBA Tip-Off" Doubleheader Since 2010 as NBA Returned to NBC and Debuted on Peacock
Tuesday night's audience across NBC and Peacock peaked at 7.1 million viewers from 10:45-11 p.m. ET as Shai Gilgeous-Alexander led the defending champion Oklahoma City Thunder to a one-point win over the Houston Rockets in double overtime.

[10/23/25 - 11:28 AM]
"High Potential" Rises to Season High as Show Nears Fall Finale
ABC's popular drama rose to a multiplatform season high in Total Viewers (12.50 million) and Adults 18-49 (2.31 rating) after seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms.

[10/22/25 - 03:06 PM]
FOX Sports Delivers Most-Watched ALCS Game Since 2017
9,028,000 viewers tuned in across FOX, FS1, FOX Deportes & FOX Sports streaming services for the Toronto Blue Jays' ALCS Game 7 victory over the Seattle Mariners.

[10/22/25 - 08:07 AM]
ESPN College Football on ABC Delivers Top Three Games Across All Networks for Saturday, Oct. 18 - Off to Best Start Since '09
Coverage of Ole Miss at Georgia averaged 9.8 million viewers.

[10/22/25 - 08:03 AM]
FOX NFL's America's Game of the Week Delivers 25,630,000 Average Viewers for Commanders-Cowboys
Season-to-date, the NFL on FOX is off to its best start to the season since 2014, averaging 19,646,000 viewers and up +4% over last year's season-to-date average.

[10/22/25 - 07:44 AM]
"9-1-1: Nashville" Debuts with Over 12 Million Total Audience to Date
The star-studded, high-octane first-responder drama delivered 7.80 million Total Viewers and 1.51 rating among Adults 18-49, excluding encores.

[10/22/25 - 06:21 AM]
ABC's Telecast of Formula 1 U.S. Grand Prix Draws Event's Largest TV Audience on Record
Viewership peaked at 1.6 million between 4:15-4:30 p.m. as Max Verstappen drove to victory, further tightening up the battle for the F1 driver's championship with only five races left in the season.

[10/21/25 - 12:01 PM]
Netflix Top 10 Week of October 13: "The Woman in Cabin 10" Sails Smoothly to No. 1 in This Week's Top 10
In the final stretch to Halloween, those lured in by the story of the OG horror villain put "Monster: The Ed Gein Story" at No. 1 on the English TV list with 9.5 million views.

[10/17/25 - 01:16 PM]
"Live with Kelly and Mark" Hits Season Highs with Best Audience Performance Since July
"Live" has now ranked as the No. 1 talk show in syndication for 139 consecutive weeks across all key measures.

[10/17/25 - 10:38 AM]
"Dancing with the Stars" Continues Historic Hot Streak - Rising for Fourth Straight Week Since Premiere with 6 Million Total Viewers
Plus: "High Potential" dominated the 10 p.m. hour with 4.15 million Total Viewers and a 0.33 rating among Adults 18-49.

[10/16/25 - 06:01 AM]
ESPN's Monumental 2025 WNBA Season Sets New Viewership Records
Across all networks, the 2025 WNBA Postseason was the most-viewed since 1999.

[10/15/25 - 04:02 PM]
"20/20" Is Friday's No. 1 Program on Broadcast TV
"20/20" increased its lead week to week over "Dateline" in Total Viewers to post its largest of the season.