[08/20/07 - 04:14 PM]
Disney Channel's "High School Musical 2" Breaks Cable Telecast Records
The Disney Channel spins the numbers for Friday, August 17.

[via press release from The Disney Channel]



Ratings Highlights For Friday, August 17, 2007 - Final National Ratings

What Time Is It?

Time for Record Breaking Ratings!

"Disney High School Musical 2" Ranks as the Most-Watched Cable Telecast Ever, Drawing 17.2 Million Viewers

"Disney High School Musical 2" Stands as the Most-Watched TV Telecast on Record in Kids 6-11, and the No. 1 Entertainment Telecast of All Time in Tweens 9-14

Friday's No. 1 TV Network with 14.0 Million Viewers, Disney Channel Draws the Largest Non-Sports Summertime Audience on the Night for Any Network in Nearly 10 Years

An Astounding Two-Thirds of Kids 6-11 and Tweens 9-14 Watching TV Tune in to "Disney High School Musical 2," Outperforming Every Telecast of Fox's "American Idol" and CBS' "Survivor"

"Disney High School Musical 2" is TV's Most-Watched Friday Telecast in Total Viewers in Over 5 Years

Basic Cable's Top Movie Ever, "Disney High School Musical 2" Surpasses Previous Record Holder TNT's "Crossfire Trail" by 38%

Special Preview of Upcoming Series "Phineas and Ferb" Draws 10.8 Million Total Viewers

Friday's All New "Hannah Montana" Episode Stands as Basic Cable's No.1 Series Telecast on Record in Total Viewers, Kids 6-11 and Tweens 9-14

"Friday, August 17, 2007" (8:00-11:00 p.m.)

* "Disney High School Musical 2" now stands as the most-watched cable telecast of all time in Total Viewers (17.2 million).

* "Disney High School Musical 2" now ranks as the most-watched TV telecast ever in Kids 6-11 (6.1 million), and the most-watched entertainment telecast ever in Tweens 9-14 (5.9 million).

* Friday's No. 1 network with 14.0 million Total Viewers, Disney Channel recorded the largest Prime audience for any network on the night during summer (excludes sports and Olympics) in nearly 10 years (since 9/5/97 - NBC). In fact, the Net more than tripled its closest broadcast competitor, CBS (211%, 4.5 million), and quadrupled its closest cable competitor, USA (312%, 3.4 million).

* An astounding 2 out of 3 Kids 6-11 (67 share) and Tweens 9-14 (68 share) watching television tuned in to watch "Disney High School Musical 2." Among Girls 6-11, a remarkable 4 out of 5 (80 share) were watching "HSM2." Compared to broadcast programming, "Disney High School Musical 2" outperformed every telecast of Fox's "American Idol' and CBS' "Survivor" in Kids 6-11 (25.0/67) and Tweens 9-14 (24.2/68).

* "Disney High School Musical 2" ranked as the No. 1 basic cable movie of all time in Total Viewers (17.2 million), towering above previous record holder TNT's "Crossfire Trail" (12.5 million, 1/21/01) or by 38%.

* "Disney High School Musical 2" was TV's No. 1 Friday entertainment telecast in more than five years (since 5/10/02) in Total Viewers.

(Source: Nielsen Media Research (Preliminary National Ratings, Live + Same Day, 8/17/07). Ratings based on national rating unless otherwise noted.

  [august 2007]  


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