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DISNEY CHANNEL'S "HIGH SCHOOL MUSICAL 2" BREAKS CABLE TELECAST RECORDS
DISNEY CHANNEL'S "HIGH SCHOOL MUSICAL 2" BREAKS CABLE TELECAST RECORDS
Ratings Highlights For Friday, August 17, 2007 - Final National Ratings
What Time Is It?
Time for Record Breaking Ratings!
"Disney High School Musical 2" Ranks as the Most-Watched
Cable Telecast Ever, Drawing 17.2 Million Viewers
"Disney High School Musical 2" Stands as the Most-Watched TV Telecast on
Record
in Kids 6-11, and the No. 1 Entertainment Telecast of All Time in Tweens
9-14
Friday's No. 1 TV Network with 14.0 Million Viewers, Disney Channel
Draws the Largest
Non-Sports Summertime Audience on the Night for Any Network in Nearly 10
Years
An Astounding Two-Thirds of Kids 6-11 and Tweens 9-14 Watching TV Tune
in
to "Disney High School Musical 2," Outperforming Every Telecast
of Fox's "American Idol" and CBS' "Survivor"
"Disney High School Musical 2" is TV's Most-Watched Friday
Telecast in Total Viewers in Over 5 Years
Basic Cable's Top Movie Ever, "Disney High School Musical 2" Surpasses
Previous Record Holder TNT's "Crossfire Trail" by 38%
Special Preview of Upcoming Series "Phineas and Ferb" Draws 10.8 Million
Total Viewers
Friday's All New "Hannah Montana" Episode Stands as Basic Cable's No.1
Series Telecast on Record in Total Viewers, Kids 6-11 and Tweens 9-14
"Friday, August 17, 2007" (8:00-11:00 p.m.)
* "Disney High School Musical 2" now stands as the most-watched
cable telecast of all time in Total Viewers (17.2 million).
* "Disney High School Musical 2" now ranks as the most-watched TV
telecast ever in Kids 6-11 (6.1 million), and the most-watched
entertainment telecast ever in Tweens 9-14 (5.9 million).
* Friday's No. 1 network with 14.0 million Total Viewers, Disney
Channel recorded the largest Prime audience for any network on the night
during summer (excludes sports and Olympics) in nearly 10 years (since
9/5/97 - NBC). In fact, the Net more than tripled its closest broadcast
competitor, CBS (211%, 4.5 million), and quadrupled its closest cable
competitor, USA (312%, 3.4 million).
* An astounding 2 out of 3 Kids 6-11 (67 share) and Tweens 9-14
(68 share) watching television tuned in to watch "Disney High School
Musical 2." Among Girls 6-11, a remarkable 4 out of 5 (80 share) were
watching "HSM2." Compared to broadcast programming, "Disney High School
Musical 2" outperformed every telecast of Fox's "American Idol' and CBS'
"Survivor" in Kids 6-11 (25.0/67) and Tweens 9-14 (24.2/68).
* "Disney High School Musical 2" ranked as the No. 1 basic cable
movie of all time in Total Viewers (17.2 million), towering above
previous record holder TNT's "Crossfire Trail" (12.5 million, 1/21/01)
or by 38%.
* "Disney High School Musical 2" was TV's No. 1 Friday
entertainment telecast in more than five years (since 5/10/02) in Total
Viewers.
(Source: Nielsen Media Research (Preliminary National Ratings, Live +
Same Day, 8/17/07). Ratings based on national rating unless otherwise
noted.
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